“ENTERTAINMENT TONIGHT” LAUNCHES ALL-NEW FASHION FOCUSED SECTION “ET STYLE” AT ETONLINE.COM

Dedicated to Fashion, Beauty and Lifestyle News, “ET STYLE”

Launches with Exclusive Coverage from New York Fashion Week

The Fashion Revolution Begins September 6 at ETonline.com/style and youtube.com/ETstyle

LOS ANGELES, September 6, 2018 – ETonline.com, the digital home of ENTERTAINMENT TONIGHT, the foremost authority on breaking entertainment news, announced today the launch of a new section dedicated to fashion, beauty and lifestyle topics, ET STYLE.

ET STYLE will focus on the latest fashion trends, advice from celebrity stylists and DIY projects. Kicking off just in time for New York Fashion Week, ET STYLE will take fans behind the biggest runway shows of the season, including Tom Ford, Kate Spade, Ralph Lauren, Christian Siriano, Lela Rose and Monse. Additionally, ET STYLE will be producing hair and makeup tutorials with trend-setting artists, following front-row fashion/beauty influencers and hitting the streets to hunt down the latest trends from insiders attending the shows.

“I'm thrilled to expand on the ET brand with a deeper dive into fashion and beauty,” said Marisa Runyon, Senior Style Editor for ETonline.com. “ET STYLE will be the go-to destination to see what your favorite celebs are wearing and how you can get the look yourself.”

As part of the world's most authoritative source of entertainment news, ET STYLE will bring the same quality of original reporting and great storytelling to fashion, beauty and lifestyle coverage. This all-new fashion destination will give fans access to the biggest stars, sets, and events in entertainment. ET STYLE will deliver the inside look that ET’s pop culture and style-craving audience seeks.

In addition to editorial coverage, ET STYLE will be developing original video content for ETonline.com. At launch, these series include:

·    "Must-Have Moment" – Runyon dishes on the latest trends as seen by our favorite celebrity style muses and which ones are a "must-have" for your wardrobe.

·    “How to Wear” – Each episode walks through how to style one piece of clothing in multiple ways based on the latest celebrity trends.

·    “Kit Essentials” – Hollywood’s top hair and makeup artists share the essential products and tools in their kits.

ET STYLE will go beyond delivering facts by sharing intel from fashion experts and easy style solutions for everyone. Not only will the audience find the latest details on what Hollywood is wearing, but also how and where to get the coveted looks themselves.

For more on ET STYLE visit: ETonline.com/style

About Entertainment Tonight

ENTERTAINMENT TONIGHT is a multi-platform entertainment news brand, with a cross-screen portfolio that includes the #1 entertainment newsmagazine on television with nearly 5.0 million viewers daily, and a top entertainment news network online, delivering more than 150 million video views per month. ETonline.com averages 20 million monthly unique visitors in the U.S. per comScore, while ET’s social audience reaches more than 70 million U.S. users monthly.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, TVGuide.com, GameSpot, Last.fm, Metacriticand
Chowhound. Follow CBS Interactive on Twitter and Facebook.

###

PRESS CONTACTS:

ENTERTAINMENT TONIGHT

John Rizzotti – VP of Communications

818-655-4928

John.Rizzotti@cbs.com

Jacob Pickar – Publicist

818-655-4877

Jacob.Pickar@cbs.com

CBS INTERACTIVE

Susan Lundgren- SVP of Communications

415-344-1824

susan.lundgren@cbsinteractive.com