• Wendy McMahon

    President and Chief Executive Officer, CBS News and Stations and CBS Media Ventures

    Full Bio
  • Adrienne Roark

    President, Content Development and Integration, CBS News and Stations and CBS Media Ventures

    November 2023

    Veteran CBS executive Adrienne Roark was named president of content development and integration for CBS News and Stations and CBS Media Ventures in October 2023. In this role, she reports to Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures, and is responsible for bringing together the teams across these businesses to create and share content to grow audience reach and impact, industry leadership and organizational effectiveness. In addition, Roark, who is based in New York, continues to oversee CBS-owned stations in New York, Philadelphia, Boston, Miami, Pittsburgh and Baltimore.

    Roark assumed her current role after serving as president of CBS Stations beginning in August 2021. In addition to leading stations in the eastern half of the country, she was responsible for overseeing the creation and launch of the “Newsroom of the Future” and CBS News Detroit, a local news organization that was built from the ground up with a streaming-first mentality, at WWJ-TV in January 2023. She also continues to oversee the CBS Local News Innovation Lab, which is based in Dallas-Fort Worth, where since 2022 a curated team of CBS News and Stations employees has been empowered to experiment with next-generation storytelling, including data journalism, and test new products, workflows and production models.

    Most recently, Roark has overseen CBS News and Stations and CBS Media Ventures’ investments in data journalism as well as investigative and environmental reporting, including weather technology and climate coverage, in ways that benefit all of CBS News, Stations and Media Ventures’ brands.

    Roark rejoined CBS in 2021 after spending seven years in Portland, first as general manager of CBS affiliate KOIN-TV, beginning in 2014; then as general manager of Fox affiliate KPTV-TV and MyNetwork station KPDX-TV since 2016.

    Prior to that, Roark served for four years as vice president and news director at KTVT-TV and KTXA-TV, the CBS-owned stations in Dallas-Fort Worth. She joined CBS Stations in 2007 as assistant news director at WFOR-TV and WBFS-TV in Miami. Six months later, she was promoted to news director. While in Miami, she created an award-winning investigative unit, worked closely with CBS News’ 60 MINUTES on a Medicare fraud story and was responsible for the first on-air news story shot entirely with an iPhone.

    Roark’s news background also includes positions with WESH-TV in Orlando, WTVJ-TV in Miami, WKYC-TV in Cleveland and WCMH-TV in Columbus, Ohio. An Ohio native, she began her career at WBNS-TV, the CBS affiliate in Columbus, after graduating from The Ohio State University with a bachelor’s degree in communications.

    Roark is a Poynter Ethics Fellow and Carole Kneeland Fellowship alum. She has long been active in community organizations – she served as the board chair of the Boys and Girls Club of Portland and held board positions with Sport Oregon, Veterans’ Legacies, the Dougy Center and the Oregon Association of Broadcasters. Roark is a three-time regional Emmy award winner and has received six regional Edward R. Murrow Awards.

    Roark and her husband, Dave, are the proud parents of two sons, Alex and Stephen.

    November 2023

    Veteran CBS executive Adrienne Roark was named president of content development and integration for CBS News and Stations and CBS Media Ventures in October 2023. In this role, she reports to Wendy McMahon, president and CEO of CBS News and Stations and CBS Media Ventures, and is responsible for bringing together the teams across these businesses to create and share content to grow audience reach and impact, industry leadership and organizational effectiveness. In addition, Roark, who is based in New York, continues to oversee CBS-owned stations in New York, Philadelphia, Boston, Miami, Pittsburgh and Baltimore.

    Roark assumed her current role after serving as president of CBS Stations beginning in August 2021. In addition to leading stations in the eastern half of the country, she was responsible for overseeing the creation and launch of the “Newsroom of the Future” and CBS News Detroit, a local news organization that was built from the ground up with a streaming-first mentality, at WWJ-TV in January 2023. She also continues to oversee the CBS Local News Innovation Lab, which is based in Dallas-Fort Worth, where since 2022 a curated team of CBS News and Stations employees has been empowered to experiment with next-generation storytelling, including data journalism, and test new products, workflows and production models.

    Most recently, Roark has overseen CBS News and Stations and CBS Media Ventures’ investments in data journalism as well as investigative and environmental reporting, including weather technology and climate coverage, in ways that benefit all of CBS News, Stations and Media Ventures’ brands.

    Roark rejoined CBS in 2021 after spending seven years in Portland, first as general manager of CBS affiliate KOIN-TV, beginning in 2014; then as general manager of Fox affiliate KPTV-TV and MyNetwork station KPDX-TV since 2016.

    Prior to that, Roark served for four years as vice president and news director at KTVT-TV and KTXA-TV, the CBS-owned stations in Dallas-Fort Worth. She joined CBS Stations in 2007 as assistant news director at WFOR-TV and WBFS-TV in Miami. Six months later, she was promoted to news director. While in Miami, she created an award-winning investigative unit, worked closely with CBS News’ 60 MINUTES on a Medicare fraud story and was responsible for the first on-air news story shot entirely with an iPhone.

    Roark’s news background also includes positions with WESH-TV in Orlando, WTVJ-TV in Miami, WKYC-TV in Cleveland and WCMH-TV in Columbus, Ohio. An Ohio native, she began her career at WBNS-TV, the CBS affiliate in Columbus, after graduating from The Ohio State University with a bachelor’s degree in communications.

    Roark is a Poynter Ethics Fellow and Carole Kneeland Fellowship alum. She has long been active in community organizations – she served as the board chair of the Boys and Girls Club of Portland and held board positions with Sport Oregon, Veterans’ Legacies, the Dougy Center and the Oregon Association of Broadcasters. Roark is a three-time regional Emmy award winner and has received six regional Edward R. Murrow Awards.

    Roark and her husband, Dave, are the proud parents of two sons, Alex and Stephen.

  • Lance Frank

    Executive Vice President, Communications, CBS News and Stations and CBS Media Ventures

    January 2024

    Lance Frank is executive vice president of communications, CBS News and Stations and CBS Media Ventures. He has oversight of the communications strategies that support integrated business operations and content initiatives for the newly formed division of CBS News, Stations and CBS Media Ventures. He leads communications and publicity efforts for 60 MINUTES, 48 HOURS and the CBS Media Ventures portfolio and has shared responsibility on streaming for CBS News. Additionally, Frank manages the communications strategies, media relations and internal communications for the president and CEO of CBS News, Stations and CBS Media Ventures, as well as talent relations and special events development and planning for all three parts.

    Frank was most recently the senior vice president of communications for CBS News, serving as deputy head of communications for the news division since 2020, overseeing communications strategies and media relations across the division. He joined CBS News in June 2011, after working in local newsrooms as a print and television reporter and producer. 

    At CBS, he has held roles of increasing responsibility in the newsroom and in the communications department. He was the first person hired as a CBS News associate, a program for young journalists to hone their skills and gain valuable experience at different units across CBS News. He later worked at Channel One News, a daily news program for schools across the country, and returned to CBS News as a production secretary for the CBS EVENING NEWS.

    In 2012, Lance joined the CBS News communications team, where he helped launch "CBS This Morning" and later served as the principal publicist for the CBS EVENING NEWS, where he worked on award-winning coverage for the war in Syria, the 2012 presidential election and promoted coverage for major domestic and foreign news stories. He has since been promoted to several positions with public relations oversight of flagship broadcasts and platforms across the news division, including 60 Minutes, Face the Nation, the CBS Evening News, CBS News Streaming, all political, foreign and breaking news/special events coverage and the CBS News race and culture unit. Lance is a trusted adviser and media strategist to executives, anchors and key stakeholders and has led the communications efforts for division-wide priorities and announcements, editorial and ratings achievements, investigative reports and special projects.

    A native of Lake Charles, La., Lance is a graduate of the Manship School of Mass Communication at Louisiana State University and has completed executive education courses at Harvard Business School, Harvard Kennedy School and the London School of Economics. 

    Lance is a member of the LSU Manship School alumni board. He lives in New York City and Bellport Village, N.Y., with his family.

    January 2024

    Lance Frank is executive vice president of communications, CBS News and Stations and CBS Media Ventures. He has oversight of the communications strategies that support integrated business operations and content initiatives for the newly formed division of CBS News, Stations and CBS Media Ventures. He leads communications and publicity efforts for 60 MINUTES, 48 HOURS and the CBS Media Ventures portfolio and has shared responsibility on streaming for CBS News. Additionally, Frank manages the communications strategies, media relations and internal communications for the president and CEO of CBS News, Stations and CBS Media Ventures, as well as talent relations and special events development and planning for all three parts.

    Frank was most recently the senior vice president of communications for CBS News, serving as deputy head of communications for the news division since 2020, overseeing communications strategies and media relations across the division. He joined CBS News in June 2011, after working in local newsrooms as a print and television reporter and producer. 

    At CBS, he has held roles of increasing responsibility in the newsroom and in the communications department. He was the first person hired as a CBS News associate, a program for young journalists to hone their skills and gain valuable experience at different units across CBS News. He later worked at Channel One News, a daily news program for schools across the country, and returned to CBS News as a production secretary for the CBS EVENING NEWS.

    In 2012, Lance joined the CBS News communications team, where he helped launch "CBS This Morning" and later served as the principal publicist for the CBS EVENING NEWS, where he worked on award-winning coverage for the war in Syria, the 2012 presidential election and promoted coverage for major domestic and foreign news stories. He has since been promoted to several positions with public relations oversight of flagship broadcasts and platforms across the news division, including 60 Minutes, Face the Nation, the CBS Evening News, CBS News Streaming, all political, foreign and breaking news/special events coverage and the CBS News race and culture unit. Lance is a trusted adviser and media strategist to executives, anchors and key stakeholders and has led the communications efforts for division-wide priorities and announcements, editorial and ratings achievements, investigative reports and special projects.

    A native of Lake Charles, La., Lance is a graduate of the Manship School of Mass Communication at Louisiana State University and has completed executive education courses at Harvard Business School, Harvard Kennedy School and the London School of Economics. 

    Lance is a member of the LSU Manship School alumni board. He lives in New York City and Bellport Village, N.Y., with his family.

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