FOR IMMEIDATE RELEASE

“WHEEL OF FORTUNE” AND V8 TEAM UP FOR ON-AIR AND ONLINE PROMOTION

Sponsorship Includes On-Air “Always Great! Wheel & V8 Week,”

“Wheel of Fortune V8” Sweepstakes and Eight Week Sponsorship of the Show’s Bonus Round

CULVER CITY, CALIF. (January 13, 2014) – Wheel of Fortune said, “Could’ve had a V8,” and they did! The two brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of Wheel of Fortune’s “Always Great! Wheel & V8 Week," a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and an eight week sponsorship of Wheel of Fortune’s Bonus Round.

“Our viewers enjoy our partnerships and sweepstakes with classic brands like V8,” said Harry Friedman, Executive Producer, Wheel of Fortune.  “V8 is an iconic ‘feel-good’ product that is a great fit for our all-American family-friendly show.”

"For nearly 30 years Wheel of Fortune has been a classic game show and family favorite. We are thrilled to be partnering with the show for a fully integrated promotion offering viewers a chance to win cash and prizes,” said Bill Curtis, Senior Brand Manager of V8. "It's a highly engaging program that many Americans tune into every day and our goal is to keep V8 top-of-mind.”

“Always Great!  Wheel and V8 Week” kicks off V8’s eight-week sponsorship of the game show’s bonus round.  The themed week, which begins on January 13, will feature prizes on the Wheel from V8, including a $7,500 cash wedge and a $1,000 cash gift tag.  Also, throughout the week, Wheel of Fortune will feature V8 fun facts.  And finally, Pat and Vanna will close some of the shows with a studio audience giveaway or with interesting V8 trivia.

To enter the sweepstakes, viewers are encouraged to watch “Always Great!  Wheel and V8 Week” for a special V8 puzzle and enter at www.wheeloffortune.com.  Each special puzzle will contain at least one eight-letter word with a “V” in it.  Each night, eight winners, selected at random, will each win $1,000 in the sweepstakes.

About Wheel of Fortune:

Wheel of Fortune is America’s Game®.  It has been the number one syndicated game show since its inception and has earned six Emmy Awards, including the 2011 Daytime Emmy for Outstanding Game/Audience Participation Show. With more than 30 million viewers per week, syndication’s most successful series continues to attract a larger audience than many primetime television shows.  Wheel of Fortune is produced in High Definition by Sony Pictures Television, a Sony Pictures Entertainment Company.  It is distributed domestically by CBS Television Distribution and internationally by CBS Studios International, both units of CBS Corp.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visitwww.campbellsoupcompany.comor follow company news on Twitter via@CampbellSoupCo.

Media Contacts:

Krista Ostensen

Director of Communications

Wheel of Fortune

310-244-6286

Krista_Ostensen@spe.sony.com

Megan Haney

Manager-Brand Communications

Campbell North America

856-342-4978

Megan_Haney@campbellsoup.com