As EVP, Head of Content Strategy and Licensing, DTC, Efrain will oversee strategy, dealmaking, and valuation for Paramount+ and Pluto TV across all originals and content licensed for DTC.

Efrain was hired as one of the first employees at Netflix dedicated to the company’s original programming efforts in 2012, and he worked as a senior strategist and dealmaker at the company for 9 years. During his time at Netflix, Efrain implemented and helped shape many of the business practices, frameworks and deal structures that are widely utilized throughout the streaming ecosystem. Efrain oversaw business affairs for several divisions at Netflix, including the UK unit, Young Adult/Family series and the company’s Overall Deals group. He spearheaded negotiations for a slew of brand-defining series, including hits like The Crown and Wednesday. Most recently, Efrain served as President, Strategy and Business Affairs for Sister Group where he was responsible for helping drive its growth strategy across production and distribution of films and series and worked closely with the company’s Board of Directors to manage its global investments and portfolio companies. Efrain began his career as an attorney in the Mergers & Acquisitions, Securities and Corporate group of the law firm Katten Muchin Rosenman focusing on representing the firm’s roster of entertainment & media clients. Efrain earned degrees from the UCLA School of Law and the University of Southern California.

As EVP, Head of Originals for Paramount+, Jane will be responsible for leading the development and production of the platform’s slate of original content.

Jane joined global independent studio SISTER in 2024 as Head of U.S. Television, where she oversaw the company’s TV division with a focus on developing and producing premium scripted series. Prior to SISTER, she was among the first executives hired to build the Netflix Original Series team in 2014. As Vice President of Original Series and Head of Comedy, she was a driving force behind Netflix’s global expansion into original content, helping launch some of the platform’s most acclaimed and award-winning series, including Ozark, Narcos, Dead to Me, Russian Doll, Master of None, Never Have I Ever, Big Mouth, BoJack Horseman, The Kominsky Method and Grace and Frankie. Over Jane's tenure, she played a key role in scaling Netflix’s internal studio and led the content strategy, P&L, and production of approximately 20 series launches per year. Before Netflix, Jane served as SVP at Chernin Entertainment, where she oversaw development and worked on New Girl for FOX. She previously spent six years at NBC as SVP of Comedy, where she developed beloved hits like Parks and Rec and Community. Jane began her career at FOX, contributing to the development of the Emmy Award-winning Arrested Development and pop culture hit The Simple Life. Jane is a Phi Beta Kappa graduate of the University of Massachusetts at Amherst