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NICKELODEON CELEBRATES 25 YEARS OF GROUNDBREAKING BLUE’S CLUES WITH BRAND-NEW ORIGINAL MOVIE
NICKELODEON CELEBRATES 25 YEARS OF GROUNDBREAKING BLUE’S CLUES WITH BRAND-NEW ORIGINAL MOVIE
New Blue’s Clues & You! Movie to Begin Production this Summer
Net Also Marks Milestone Anniversary with Save the Children Prosocial Partnership, TV Tentpole Event, Exclusive Consumer Products Programs and More
Share it: @Nickelodeon @nickjr #BluesCluesAndYou Click HERE to download assets. BURBANK, Calif.–July 12, 2021–Nickelodeon is commemorating 25 years of its groundbreaking animated series Blue’s Clues with the greenlight of a brand-new, original movie and an array of anniversary initiatives across multiple platforms. Celebrating one of the most iconic preschool series of all time, which launched on Sept. 8, 1996, the milestone anniversary will also be marked by a multitiered partnership with global nonprofit organization Save the Children, a TV tentpole event, a one-of-a-kind nostalgia-driven music video, exclusive consumer products programs and more, kicking off this summer. As part of the anniversary celebration, Nickelodeon has greenlit a Blue’s Clues & You! movie that will follow Josh and Blue as they head to New York City to audition for a big Broadway musical. Matt Stawski (Side Effects) is onboard as director of the original as-yet-untitled movie, with writing by Angela C. Santomero (Blue’s Clues franchise, Daniel Tiger’s Neighborhood) and Liz Maccie (Siren, Foxglove). Darlene Caamaño Loquet, Senior Vice President of Nickelodeon Movies, will oversee the production on the film. Nickelodeon Animation Studio will commence production on the movie this summer, with additional details to be announced at a later date. “Blue’s Clues is hands down one of the most successful and critically acclaimed preschool TV shows in history, and we’re so proud that Nickelodeon has been its home for the last 25 years,” said Ramsey Naito, President, Nickelodeon Animation. “The series’ creativity, interactivity and inclusivity has stood the test of time and we are continuing to empower, challenge, and build the self-esteem of a new generation of preschoolers with a brand-new Blue’s Clues & You! movie and multiple upcoming seasons of the series in our Animation Studio pipeline.” Nickelodeon has also expanded its partnership with Save the Children, the national leader in helping children prepare for and succeed in school across rural America. Blue’s Clues & You! will help the nonprofit provide learning opportunities and education materials to kids and families in the U.S. through its early childhood education programs. In addition, Blue’s Clues & You! is featured in Save the Children’s 100 Days of Reading Campaign this summer, with content integration across platforms and on-the-ground activations through the 100 Days of Reading Bus Tour – which is providing fun learning activities and essential education resources to 20,000 children and families. Save the Children will also be Nickelodeon’s prosocial partner for the net’s second annual “Blue Friday,” a day of giving and learning. “Blue Friday” is an initiative that centers around supporting early learning opportunities for kids in need this holiday season. Across America and around the world, Save the Children gives children a healthy start in life, the opportunity to learn and protection from harm. For over 100 years, the nonprofit has been committed to addressing children’s unique and unmet needs, working to ensure they thrive as learners and in life. Additional Blue’s Clues 25th anniversary highlights include:- Two special TV events this fall:
- Blue’s Clues & You! “It’s YOUR birthday!” tentpole premiering Friday, Sept. 17, at 11 a.m. (ET/PT). In the episode, it’s time to make a wish and blow out the candles, because Blue and her friends are celebrating the birthday of the viewer at home. DJ Slip is spinning the tracks, Mr. Salt and Mrs. Pepper are baking up a cake, and everyone is playing Blue's Clues to figure out what game Blue wants to play at the party. To celebrate the big day, Blue and her friends play 'Pin the Tail on the Puppy' and skidoo to Birthday World to gather prizes to fill a birthday piñata.
- Blue’s Clues & You! "Our New Neighbor," premiering Friday, Oct. 1, at 11 a.m. (ET/PT) and featuring the return of classic fan-favorite character Periwinkle. Josh and Blue play Blue’s Clues to figure out how they can help Periwinkle feel welcome and learn more about their new kitten neighbor along the way, helping him unpack and even skidooing to his old neighborhood to retrieve his missing stuffie.
- An original 25th anniversary nostalgia-driven music video featuring Blue’s Clues & You! star Josh Dela Cruz and former Blue’s Clues hosts, Donovan Patton and Steve Burns, alongside real-life fans from various generations who grew up on the series. Burns also serves as director of the video.
- A limited-time, dedicated “Bluetique” at FAO Schwarz’s NYC flagship location in Rockefeller Plaza. For the month of August, the exclusive shop will feature the latest products while showcasing archival Blues Clue's memorabilia, such as Steve’s original rugby shirt, the original Handy Dandy Notebook and more.
- Launch of the first half of season one (12 episodes) of Blues Clues & You! and the fifth and sixth seasons (40 episodes) of Blue’s Clues on Paramount+ beginning September, joining the first four seasons of Blue’s Clues and seasons one and two of the live-action spin-off Blue’s Room.
- Over 20 original learning games, ebooks, and interactive episodes available on Noggin, Nickelodeon’s interactive learning service for preschoolers, where kids can learn and play along with Josh and Blue.
- An all-day Blue’s Clues marathon on Wednesday, Sept. 8, on the Nick Jr. Pluto TV channel.
- A new assortment of consumer products inspired by Blue’s Clues & You!, spanning toy, home goods, accessories, DVD and party goods will be available beginning this summer, including a brand-new line of educational toys from Melissa & Doug.
- Blue’s Clues & You! elements featured at the Nickelodeon Hotels & Resorts opening this summer in Riviera Maya, including: Blue character meet and greets; sculpture in the Aqua Nick water park; themed merchandise; and various graphics throughout the property. Blue character appearances will also be introduced at the Nickelodeon Hotels & Resorts Punta Cana.
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Nickelodeon Press Contacts: Maggie Wang Maggie.Wang@nick.com Tiffany Chao Tiffany.Chao@nick.com-
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Maggie Wang
Maggie.Wang@nick.com