“CBS Saturday Morning” Ranked #1 in Men 25-54 Demo for First Time Since April 2021

CBS SATURDAY MORNING topped NBC in total viewers (+1,000) for the first time since January 2021. Additionally, it ranked first in the men 25-54 demo for the first time since April 2021 and garnered its largest ever three-net audience share among men (35%) since 2004. CBS SATURDAY MORNING delivered 1.9 million total viewers, with 401,000 of them in the adults 25-54 demo and 191,000 in the men 25-54 demo, according to Nielsen live plus same day ratings for Saturday, Oct. 15.

Through four weeks this season, CBS SATURDAY MORNING is leading NBC in the men 25-54 demo for the first time ever (+1,000). CBS SATURDAY MORNING has closed the gap with NBC by 64% in the adults 25-54 demo and by 66% in total viewers compared to last season. In the adults 25-54 demo, CBS SATURDAY MORNING has closed the gap with ABC by 34%. CBS SATURDAY MORNING is delivering the tightest gaps in the demo with NBC ever and with ABC since the 2004-05 season. Among total viewers, CBS SATURDAY MORNING is delivering its tightest gap with NBC ever.

Brian Applegate is the executive producer of CBS SATURDAY MORNING.

Each Saturday morning, Michelle Miller, Dana Jacobson and Jeff Glor deliver two hours of original reporting, breaking news and profiles of leading figures in culture and the arts. The show is presented in an engaging and informative format that challenges the norm in network morning news programs. Weekly segments on CBS SATURDAY MORNING include the Emmy-nominated “Saturday Sessions,” where audiences are routinely exposed to some of the best new talent in music, and “The Dish,” a James Beard Award-winning segment where chefs and culinary experts from around the world present their unique cuisines in the context of their life story.

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