Release
CBS TELEVISION STATIONS PARTNER WITH CURB TO CREATE NEW TAXI TV MEDIA PLATFORM
Nationwide Network of Taxis and For-Hire Vehicles to Feature News,
Weather and Entertainment Content from Local CBS Stations
NEW YORK, N.Y. – Dec. 11, 2014 – The CBS Television Stations group and Curb, a mobile technology company focused on improving the transportation experience in cities across the country, today announced a new partnership that will bring news, weather and entertainment content from local CBS stations to taxis and other for-hire vehicles.
The partnership has launched Curb TV with content from CBS owned stations now appearing on high-definition video screens in more than 2,000 vehicles in the Los Angeles (served by KCBS and KCAL-TV) and Minneapolis-St. Paul (served by WCCO-TV) markets. Curb plans to soon add local content from CBS owned stations in Chicago (WBBM-TV), Dallas-Fort Worth (KTVT and KTXA-TV) and Denver (KCNC-TV) to more than 5,000 vehicles.
The local CBS content will be updated several times a day in order to provide taxi riders with access to the latest news headlines, weather forecasts and information regarding local events.
“We are extremely pleased to partner with Curb to make our award-winning local content available on yet another great platform so that consumers can stay connected to our stations whenever and wherever they like,” said Peter Dunn, President, CBS Television Stations. “This new initiative presents another great opportunity to expand the audience for our content and we look forward to rolling out this service in all of our markets.”
“The launch of the Curb TV media platform helps bolster Curb’s industry-leading ride experience by delivering local, relevant and timely news and entertainment content to travelers on the move,” said Patrick Lashinsky, Chief Executive Officer at Curb. “We are excited to expose riders nationwide to terrific, on-demand content produced by CBS Television Stations.”
About CBS Television Stations
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), WTOG-TV (Tampa-St. Petersburg), KSTW-TV (Seattle), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
About Curb
Curb (previously Taxi Magic) is mobile technology company focused on improving how people get around their cities. Curb puts consumers in touch with nearby taxi and for-hire drivers for better, faster and more efficient rides featuring real-time map tracking and seamless mobile payment. As Taxi Magic, the company was the first company to provide ride booking and payment services through a mobile app. Curb also produces backseat credit card payment devices, providing easy swiping, email receipts and in-vehicle entertainment. The Curb app is free to download from the Apple App Store and Google Play. Visit gocurb.com for more information. The Curb network operates in over 60 cities around the United States.
* * *
Press Contacts:
Mike Nelson
CBS Television Stations
818-655 2156
Jenna Bramble MacPherson
Curb
703-870-3353
