New Weekly Online Show for Mac Enthusiasts Focusing on the World of Apple

SAN FRANCISCO, Nov. 10 - CNET (www.cnet.com), where people go to discover the latest in tech and consumer electronics, and a property of CBS Interactive, today announced the official release of "The Apple Byte", a new online show devoted to consumers passionate about all things Apple. NVIDIA is the exclusive sponsor for this weekly show, hosted by CNET editor Brian Tong.  The show will feature the latest news, how-to tips, and insights on what works and what doesn't work when it comes to the company and its products. 

Every Friday at 4:00 PM, PT, Tong, who also hosts CNET's Prizefight, will dish out quick tips to consumers on how to work with their favorite Apple product - including an iPod, iPhone, or Mac. The show will feature an "App of the Week" segment which showcases new applications for Apple products, interviews with CNET editors, and a unique perspective on the latest happenings in the world of Apple.  Tong offers a unique perspective as both an outsider and insider - previously he had worked at the company.

"Apple has a huge fan community that is savvy and wants to be 'in the know' about the latest product offerings, rumors, and software updates," said Mark Larkin, vice president of programming at CBS Interactive.  "The Apple Byte gives a complete look at everything from the good to the bad, so that consumers are getting the most trusted and unbiased information.  CNET continues to produce original online programming for the web that is newsworthy and entertaining for consumers who want to get the most use out of their tech products."

As the exclusive sponsor for "The Apple Byte", NVIDIA will receive prominent placement throughout the show.  The integrated advertising campaign utilizes CNET's video overlay and high impact display ads.

"Apple has a reputation for launching innovative products that continue to raise the bar with consumers" said Rob Csongor, vice president of corporate marketing at NVIDIA. "The recent launch of the new MacBooks featuring NVIDIA GeForce graphics processors highlights the importance of a great visual experience for today's PC buyers.  We are pleased to join CNET and 'The Apple Byte' show to educate consumers on the tremendous value NVIDIA GPUs provide."

"Whether you love or hate Apple, this is a show for everyone," said Tong. "There's no doubt that the company is known for generating huge buzz.  We'll explore the hype and report on everything that's on Apple's radar."

New episodes of The Apple Byte can be found at http://cnettv.com/applecore.  Additionally, consumers can find the latest news, blog postings, and information on Apple and its products at other CNET sites including VersionTracker, MacFixIt, iPhoneAtlas, the iPhone Approll blog, and CNET News Tom Krazit's One More Thing blog.

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About CNET

CNET (http://www.cnet.com/), a property of CBS Interactive, is where people go to discover the latest in tech and consumer electronics. Driven by a trusted voice and a passionate community, CNET creates an open environment for people to find and use the best products to fit their lifestyle. The powerful combination of CNET's award-winning news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content give people information and inspiration to live and thrive in a life gone digital.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business.  With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.  

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Press Contact:
Jenifer Concepcion

CBS Interactive

415-344-2441
Jenifer.concepcion@cbs.com