May 12, 2005

TELEVISION'S LONGEST RUNNING DRAMA SERIES, "AS THE WORLD TURNS" AND "GUIDING LIGHT," RENEWED THROUGH 2006-07 SEASON FOR BROADCAST ON THE CBS TELEVISION NETWORK

LOS ANGELES -- The CBS Television Network has secured the broadcast rights for the Emmy Award-winning AS THE WORLD TURNS (ATWT) and GUIDING LIGHT (GL) through the 2006-07 season, it was announced by Nina Tassler, President, CBS Entertainment and Mary Alice Dwyer-Dobbin, Executive-In-Charge of Production for Procter & Gamble Productions, Inc.

GUIDING LIGHT, Lori, I need a paragraph about ATWT and GL that looks like this (you should talk about the longest running daytime drama on televisionhistory of the shows): THE BOLD AND THE BEAUTIFUL, which takes place in the high-glamour fashion world of Los Angeles, will celebrate its 53rd18th anniversary on June 30March 23, 2005. A true American treasure, GUIDING LIGHT has entertained radio and television fans for more than 67 years, beginning its early days on radio in 1937 and transitioning into the world of television in 1952. GUIDING LIGHT received 13 Emmy nominations this year including nods for Outstanding Writing and Outstanding Directing in a Drama Series.Created by legendary television producing and writing couple William and Lee Phillip Bell, B&B was nominated in 2004 for a Daytime Emmy as Outstanding Daytime Drama Series. The show is the second most watched daytime drama averaging 3.93 million viewers daily.

AS THE WORLD TURNS will celebrate its 50th anniversary next year as the show continues to deliver passion, drama and romance, making it one of the best stories in daytime. AS THE WORLD TURNS was nominated for a Daytime Emmy for Outstanding Drama Series in both 2004 and 2005.

"AS THE WORLD TURNS and GUIDING LIGHT are the foundation on which the #1 CBS Daytime line-up was built," said Tassler. "They have been a part of the CBS family longer than any other scripted program in the history of the Network and we are honored to continue our proud 54 year partnership with Procter & Gamble."

"Generations of viewers have followed the rich tapestry of AS THE WORLD TURNS and GUIDING LIGHT for decades," said Barbara Bloom, Senior Vice President of Daytime Programs, CBS. "We are thrilled that the unparalleled storytelling of these two shows will continue to delight their fans in the years to come."

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"GUIDING LIGHT and AS THE WORLD TURNS have called CBS home for a combination of more than 100 years," says Dwyer-Dobbin. "We appreciate the confidence CBS has in us and we trust our partnership will continue for many years to come."

AS THE WORLD TURNS and GUIDING LIGHT are broadcast weekdays (check local listings1:30-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network and are a Procter & Gamble Production.. The show has taped more than 4,500 episodes in its?nearly 18?years on the air.

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Press Contacts:

For CBS:        Phil Gonzales           212/975-2028            phil.gonzales@tvc.cbs.com 
                Beth Haiken             323/575-2103            beth.haiken@tvc.cbs.com 

For P&G:        Joe Handy, Bell-Phillip Television Productions  323/575-3553    Alan Locher             212/474-5815            alan.locher@televest.com