May 3, 2002

CBS WINS FIRST WEEK OF THE 2002 MAY SWEEP IN HOUSEHOLDS AND VIEWERS

Network Is A Strong Second In Adults 18-49 And 25-54, Up Substantially From Fourth Place In 18-49 Last May

CBS Is Up +7% In Viewers, +14% In Adults 18-49 And +9% In Adults 25-54, And Is The Only Major Networks To Gain In Adults 18-49 And 25-54

CBS won Week One of the May 2002 Sweep (April 25-May 1) in households (8.7/14) and viewers (13.33m).

The Network was a solid second in adults 18-49 (4.1/11) and adults 25-54 (5.0/12) from April 25-May 1 and has shown significant growth among both demographics compared to the first week last May. Last year, CBS was first in households and viewers and second in adults 25-54 -- but was fourth in adults 18-49, -0.2 ABC, -0.7 behind FOX and -1.4 behind NBC. This year, CBS has a +0.5 rating point advantage over ABC and FOX and is only -0.9 behind NBC in the adults 18-49 demographic.

Compared to last May's first week, CBS is up +7% in viewers (from 12.43m), +14% in adults 18-49 (from 3.6/10) and +9% in adults 25-54 (from 4.6/12) and on par with last year's household delivery (from 8.8/15). CBS is the only one of the major networks to be up in adults 18-49 and in adults 25-54. NBC is flat in adults 18-49, ABC is down -5% and FOX is off -16%. In adults 25-54, NBC is down -2%, ABC is down -7% and FOX is off -14%.

MAY 2002 SWEEP TO DATE vs. MAY 2001
NATIONAL NIELSEN RATINGS
PRIMETIME
DAYPART AVERAGES

APRIL 25, 2002 - MAY 1, 2002

HOUSEHOLDS              PER2+           A1849                     A2554
                                RTG     SH              (000)           RTG     SHR             RTG     SHR

CBS                     8.7             14              13334           4.1             11                      5.0             12
NBC                     8.6             14              13070           5.0             14                      5.8             14
ABC                     6.1             10              9135            3.6             10                      4.0             10
FOX                     4.9              8               7957           3.6             10                      3.6              9
WB                              2.6              4              3914            1.7               5                     1.6              4
UPN                     2.5              4              3953            1.7              5                      1.7              4

(More)

CBS Television...2
APRIL 26, 2001 - MAY 02, 2001

HOUSEHOLDS              PER2+           A1849                     A2554
                                RTG     SH              (000)           RTG     SHR             RTG     SHR

CBS                     8.8             15              12432           3.6             10                      4.6             12
NBC                     8.4             14              12058           5.0             15                      5.9             15
ABC                     7.3             12              10701           3.8             11                      4.3             11
FOX                     5.8             10                8892          4.3             13                      4.2             11
WB                              2.3               4               3401          1.5               4                     1.4               4
UPN                     2.4               4               3543          1.5               4                     1.5               4

Difference vs. last year

HOUSEHOLDS              PER2+                   A1849                            A2554
                                RTG                     (000)                   RTG                             RTG     
CBS                     -1%                               7%                    14%                              9%
NBC                     2%                                8%                      0%-                            -2%
ABC                     -16%                    -15%                     -5%                            -7%
FOX                     -16%                    -11%                    -16%                            -14%
WB                               13%                    15%                     13%                             14%
UPN                       4%                    12%                     13%                             13%

Source: NTI, April 25-May 1, 2002 vs. April 26-May 2, 2001

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Press Contact: Michael G. Silver 212/975-3161 mgsilver@cbs.com