CBS SATURDAY MORNING delivered 2.23 million total viewers with 398,000 of them in the adults 25-54 demo, delivering its best number in total viewers since May 9, 2020, according to Nielsen live plus same day ratings for Saturday, March 12. CBS SATURDAY MORNING grew +18% in viewers, more growth than ABC (-4%) and NBC (+2%) compared with the same week a year ago.

Through 25 weeks this season, CBS SATURDAY MORNING is even in total viewers from last year while the competition is down with ABC by -6% and NBC by -2%. CBS SATURDAY MORNING has closed the gaps with ABC in total viewers by 16% and by 7% with NBC. In the adults 25-54 demo, CBS SATURDAY MORNING has closed the gap with ABC by 17% and with NBC by 10%. This season, CBS SATURDAY MORNING is delivering the tightest gaps in the demo and viewers with NBC and ABC ever.

Brian Applegate is the executive producer of CBS SATURDAY MORNING.

Each Saturday morning, Michelle Miller, Dana Jacobson and Jeff Glor deliver two hours of original reporting, breaking news and profiles of leading figures in culture and the arts. The show is presented in an engaging and informative format that challenges the norm in network morning news programs. Weekly segments on CBS SATURDAY MORNING include the Emmy-nominated “Saturday Sessions,” where audiences are routinely exposed to some of the best new talent in music, and “The Dish,” a James Beard Award-winning segment where chefs and culinary experts from around the world present their unique cuisines in the context of their life story.

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