Ratings

“CBS SATURDAY MORNING” DELIVERS TIGHTEST VIEWER GAP WITH NBC IN A YEAR

CBS SATURDAY MORNING delivered 1.9 million total viewers with 371,000 of them in the adults 25-54 demo, delivering its tightest gap in total viewers with NBC (-55k) since Jan. 30, 2021, according to Nielsen live plus same day ratings for Saturday, Feb. 5.

For the season, CBS SATURDAY MORNING is growing in viewers from last year (+7k) while ABC is down -6% and NBC is flat. CBS SATURDAY MORNING has closed the gaps with ABC in total viewers by 18% and with NBC by 2%. In the adults 25-54 demo, CBS SATURDAY MORNING has closed the gap with ABC by 14%.

Brian Applegate is the executive producer of CBS SATURDAY MORNING.

Each Saturday morning, Michelle Miller, Dana Jacobson and Jeff Glor deliver two hours of original reporting, breaking news and profiles of leading figures in culture and the arts. The show is presented in an engaging and informative format that challenges the norm in network morning news programs. Weekly segments on CBS SATURDAY MORNING include the Emmy-nominated “Saturday Sessions,” where audiences are routinely exposed to some of the best new talent in music, and “The Dish,” a James Beard Award-winning segment where chefs and culinary experts from around the world present their unique cuisines in the context of their life story.

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Tucker Hart

 

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