Ratings
“48 HOURS: LIVE TO TELL: THE VENDETTA” IS SATURDAY’S #1 NON-SPORTS PRIMETIME PROGRAM WITH VIEWERS AND POSTS AUDIENCE INCREASES YEAR-TO-YEAR
(L-R) Texas District Judge Julie Kocurek; Will, Julie, Kelly and Mary Frances Kocurek
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48 HOURS: “Live to Tell: The Vendetta” was Saturday’s #1 non-sports primetime program with viewers and posted audience increases year-to-year, according to Nielsen live plus same day ratings for Saturday, April 13.
The broadcast delivered 3.95 million viewers and a 07/03 with adults 25-54, the demographic that matters most to those who advertise in news. 48 HOURS added +1.32 million viewers (from 2.63m, +50%) and was up +40% in adults 25-54 (from 0.5/02) compared to the previous first-run episode on March 30. 48 HOURS was up +6% in viewers compared to the same night a year ago.
Anchored by Jim Axelrod, “Live to Tell: The Vendetta,” featured the emotionally gripping story of Texas judge Julie Kocurek, who was shot multiple times by an unknown man in front of her teenage son in the driveway of their home. She overcame incredible odds to survive and shared her mission to stop future attacks on judges.
Told through Kocurek’s point of view, “Live to Tell: The Vendetta” explored those terrifying moments when an assailant began shooting at her car as her son stood outside, and how she found the strength to live. The story also describes Kocurek’s efforts to make sure every tip of a plot against an official is thoroughly investigated and safeguards are taken to limit access to judges’ personal information.
“Live to Tell” is a short-run series from the producers of 48 HOURS delivering first-person accounts of extraordinary people who refuse to give up when facing possible death. Ruth Chentez is the senior producer of 48 HOURS: “Live to Tell: The Vendetta.” Anthony Venditti is the producer. Claire St. Amant is the development producer. Atticus Brady and Grace Arlotta-Berner are the editors. Nancy Kramer is the executive story editor. Judy Tygard is the creator of “Live to Tell” and the executive producer.
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Richard Huff
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