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CBS NEWS' "THE EARLY SHOW" POSTS ACROSS-THE-BOARD GAINS

May 22, 2003

CBS NEWS' "THE EARLY SHOW" POSTS ACROSS-THE-BOARD GAINS IN HOUSEHOLDS, VIEWERS AND KEY ADULT DEMOGRAPHICS

Network and "The Young and the Restless" Continue Daytime Streaks

CBS News' THE EARLY SHOW was the only morning network news program to post gains in households and viewers and double-digit growth in adults 25-54 and boomers, in the week ending May 16.

THE EARLY SHOW (2.2/8, an average of 2.66 million viewers) was up +16% in households (from 1.9/7), +7% in viewers (from 2.49m), +11% in adults 25-54 (1.0/7 from 0.9/07) and +33% in boomers (1.2/08 from 0.9/07). The broadcast added +170,000 viewers compared to the same week last year, while "Today" lost -310,000 and "GMA" was down -50,000.

CBS's THE YOUNG AND THE RESTLESS was the top rated daytime drama in households for the 750the consecutive week and CBS won Daytime in households for the 738th straight, with and against regular schedules -- in the week ending May 18.

In Daytime, CBS (3.7/14, an average of 4.80 million viewers, six programs) was +37% ahead of ABC (2.7/10, 3.34m, five). The Network had the top five programs and six of the top 10 in households, five of the top 10 among women 18-49 and women 25-54.

The Network had the top five programs and six of the top 10: #1 THE YOUNG AND THE RESTLESS (4.8/18), #2 THE PRICE IS RIGHT 2 (4.5/18), #3 (tie) THE PRICE IS RIGHT 1 (3.8/16), #3 (tie) THE BOLD AND THE BEAUTIFUL (3.8/14), #5 (tie) AS THE WORLD TURNS (3.3/12) and #10 GUIDING LIGHT (2.7/09).

On Saturday, May 17, NICK ON CBS (2.0/09) was a strong second in children 2-5. Among Children 2-11, NICK ON CBS scored a 1.3/07.

National Nielsen summary for Daytime/Saturday Morning for the week ending May 18:

DAYTIME
Households CBS 3.7/14 (05/12-05/16) ABC 2.7/10

Television Year 2002-2003
(from 9/23/02)

Households                      CBS     3.6/13
                                ABC     2.9/10

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CBS Television...2

The Top 13 Regularly Scheduled Programs:

  1. THE YOUNG AND THE RESTLESS CBS 4.8/18
  2. THE PRICE IS RIGHT 2 CBS 4.5/18
  3. THE PRICE IS RIGHT 1 CBS 3.8/16
  4. THE BOLD AND THE BEAUTIFUL CBS 3.8/14
  5. AS THE WORLD TURNS CBS 3.3/12
  6. General Hospital ABC 3.3/11
  7. One Life to Live ABC 2.9/11
  8. All My Children ABC 2.9/10
  9. Days of Our Lives NBC 2.9/10
  10. GUIDING LIGHT CBS 2.7/09
  11. The View ABC 2.2/09
  12. Passions NBC 1.8/07
  13. Port Charles ABC 1.6/06

MORNING NEWS:

Households              CBS     Early Show      2.2/08
(05/12-05/16)           NBC     Today           5.2/19  
                        ABC     GMA             3.6/13

SATURDAY MORNING:
7:00 AM -12:00 Noon

        Households              CBS             1.2/04
        (05/17)                 NBC             1.9/06
ABC             1.5/05
FOX             0.7/02
                        WB              2.0/07

        Children 2-11           
        (05/17)                 CBS             1.3/07

                                NBC             0.5/02

ABC             1.5/07 
FOX             1.3/06
                                WB              3.0/14

Children 2-5

(05/17) CBS 2.0/09

NBC 0.5/02

                                ABC             1.2/05 
FOX             0.8/03
                                WB              2.3/10

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CBS Television...3

SATURDAY MORNING:
Season-to-date (from 9/14/02)

        Households              CBS             1.1/04
                                NBC             1.9/06
ABC             1.5/05
FOX             0.8/03
                        WB              2.0/06

        Children 2-11           
                                CBS             1.6/07

                                NBC             0.8/03

ABC             1.8/08 
FOX             1.3/05
                                WB              3.7/16

Children 2-5

CBS 2.4/11

NBC 0.7/03

                                ABC             1.3/06 
FOX             1.0/04
                                WB              2.3/10
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Press Contacts: Michael G. Silver               212/975-3161            mgsilver@cbs.com
                                Ed Harrison                            323/575-4254             ed.harrison@tvc.cbs.com

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