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CBS LAUNCHES "CBS MOBILE NEWS HURRICANE CENTER" BRINGING LATE-BREAKING, TARGETED STORM UPDATES TO CBS MOBILE USERS

CBS today announced the launch of the "CBS Mobile News Hurricane Center," a made-for-mobile severe weather resource that allows users to view late-breaking and targeted thunderstorm and hurricane updates from their hand-held device, anytime and anywhere. Starting today, mobile users will be able to access detailed statistics such as hurricane positions, projected storm paths and the latest category rating for storms in their area. 

 

The "CBS Mobile News Hurricane Center" is housed on the CBS News Mobile Web site at http://storm.cbsnews.com/.

 

When visiting the "CBS Mobile News Hurricane Center" users will be invited to register using their zip code to ensure immediate access to their local information whenever they visit the site.  

 

"The CBS Mobile News Hurricane Center ensures potentially life-saving information is easily accessible - anytime, anywhere," said Jeff Sellinger, Executive Vice President, CBS Mobile.  "For years, we have been committed to creating made-for-mobile entertainment and news content, so it made perfect sense to add weather-related information as well. We are proud of this offering and hope that our users find it useful, particularly if they find themselves or their loved ones in harm's way."

 

CBS Mobile has teamed up with two partners for this service - AccuWeather.com and Quattro Wireless.  Through AccuWeather.com all weather updates are available in near real-time, allowing mobile web and iPhone users the ability to access live radar updates and storm tracker information 24/7 from AccuWeather.com meteorologists.

 

"The AccuWeather.com Hurricane Center has been calling for an active hurricane season with heightened risk to the East Coast of the U.S., and so far conditions are unfolding as expected," said Jim Candor, Senior Vice President of New Media for AccuWeather.com. "We know from experience that reliable storm information can be critical to protecting property and lives. We are happy to team with CBS Mobile to make this possible."

 

By partnering with Quattro Wireless, CBS Mobile offers mobile users geo-targeted information based on information from the AccuWeather.com Hurricane Center and the National Weather Service on Hurricane Warnings and Hurricane Watches.

 

"This is a great use of the medium," said Lars Albright, CEO of Quattro Wireless.  "We are part of a very powerful team with CBS and AccuWeather.com and it's great to be part of a ground breaking use of technology."

 

About CBS Mobile

CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies.  CBS Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive, Inc.

  

About CBS Interactive

CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS), is the premier online content network for information and entertainment.  Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm span popular categories like technology, entertainment, sports, news, and business.  With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally. 

  

  

Media Contacts

CBS Mobile

Katie Gunion                            212-975-8009             Katie.Gunion@CBS.com

 

Quattro Wireless

Global Results PR

Valerie Christopherson 949-306-6476             valeriec@globalresultspr.com

 

AccuWeather.com

Justin Roberti                            814-235-8756             roberti@accuweather.com

 

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