Dave McCoy will become Senior Vice President and Creative Director, CBS News Marketing, it was announced by George Schweitzer, President, CBS Marketing Group.  McCoy will report to Schweitzer and will work closely with Sean McManus, President, CBS News and Sports, his executive staff and the executive producers of all CBS News programs.  The appointment is effective Oct. 15.

In his new position, McCoy will be responsible for creating and producing advertising and marketing campaigns for all CBS News programming and for the division overall.  

"Dave's talents and experience as a producer, director, writer, editor, photographer, graphic designer and team leader will serve us well in this highly competitive field," said Schweitzer.  "He will insure a constant flow of information, strategy and creative vision between all of the key personnel at CBS News."

"As we move aggressively forward in rebuilding CBS News, I'm pleased that we're able to add Dave's wide and distinct array of creative talents to the areas of promotion, marketing and advertising," said McManus.  "As our editorial executives and staff continue to build even stronger broadcasts, Dave will find creative and effective ways to let our audience and potential audiences know about them."

Separately, Jeff Kreiner, who has been Senior Vice President, CBS News Marketing, since 1996, has been named Senior Vice President, Production for the CBS Marketing Group, a newly created position responsible for the network's growing "Outernet" marketing initiatives reporting to George Schweitzer, President, CBS Marketing Group.

McCoy was the creative leader and driving force of MSNBC's award-winning promotion department (1998-2007), most recently serving as Senior Creative Director.  He was responsible for creative development, branding, positioning, strategic planning, production and personnel management of in-house and outside promotion for the cable news channel.

Before that, he focused on news promotion at KCNC-TV Denver (1995-98).  McCoy was a news producer, executive producer and, later, local programming director at KICU-TV San Jose, Calif. (1989-95), where he produced newscasts and managed the station's daily news production personnel and operations.  His career began as a videographer/editor for various clients, including ESPN, the NBA's Golden State Warriors and NHL's San Jose Sharks.

McCoy's work has been recognized with multiple national creative and marketing awards.

He was born in Kearny, N.J.  McCoy attended Cal State-Hayward, where he studied broadcasting and business.  He lives in New Jersey.