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CBS STARTS THE SEASON 3 FOR 3 IN VIEWERS AND ADULTS 25-54
CBS Is Also a Close Second in Adults 18-49
Network Has 5 of the Top 10 Programs
Through the First 3 Weeks of the Season, CBS Is Up Year-to-Year in Viewers, Adults 25-54 and Even in Adults 18-49
"NCIS" and "The Unit" Deliver Season High Ratings in Viewers and Key Demos
"Survivor: Cook Islands" Beats "Ugly Betty" in Viewers and Demos for the Second Week
"Cold Case" and "Without a Trace" Post Double Digit Percentage Time Period Increases Versus Last Season
CBS placed first in viewers and adults 25-54 for the third consecutive week and a solid second in adults 18-49 for the second straight week, according to Nielsen live plus same day ratings for the week ending Oct. 8, week three of the 2006-2007 television season.
CBS had five of the week's 10 most watched programs and through the first three weeks of the season is up in viewers and adults 25-54, and even in adults 18-49.
For the week in viewers, CBS (12.53m) beat ABC (11.25m), NBC (9.92m) and FOX (7.79m). Season-to-date in viewers, CBS (12.88m) leads followed by ABC (11.75m), NBC (10.50m) and FOX (7.35m).
In households, CBS (8.3/13) enjoyed a +11% advantage over ABC (7.3/12), +25% over NBC (6.5/11) and +56% over FOX (5.2/09). Season-to-date, CBS is first in households (8.3/13), outpacing ABC by +9% (7.6/13), NBC by +22% (6.8/11) and FOX by +77% (4.7/08).
For the week in key demographics, CBS was first in adults 25-54 (4.8/12) for the third consecutive week and second in adults 18-49 (3.8/10, -0.2 behind ABC) for the second consecutive week. Season-to-date, CBS is first in adults 25-54 and second in adults 18-49.
CSI: MIAMI (10:00-11:00 PM) was first in households (11.4/18), viewers (17.90m), adults 25-54 (7.1/17), adults 18-49 (5.9/15) and adults 18-34 (4.4/12).
NCIS was second in households (9.8/15), viewers (15.89m), adults 25-54 (5.5/14) and adults 18-49 (4.0/12), all season high deliveries. Compared to last week, NCIS was up +10% in households (from 8.9/14), +17% in adults 25-54 (from 4.7/12), +18% in adults 18-49 (from 3.4/10) and added +1.40m viewers (from 14.12m, +10%).
THE UNIT was up +8% in households (8.2/12 from 7.6/12), +9% in adults 25-54 (5.1/12 from 4.7/11), +14% in adults 18-49 (4.1/11 from 3.6/09) and added +1.26m viewers (13.22m from 11.96m, +11%) compared to last week. These are also season high deliveries.
JERICHO was second in households (6.8/11), viewers (10.83m), adults 25-54 (4.5/12) and adults 18-49 (3.4/10). Compared to last week, JERICHO retained 92% of its household delivery and 94% of its adults 25-54, adults 18-49 and viewer performances.
CRIMINAL MINDS was second in households (10.0/15), viewers (15.19m), adults 25-54 (5.5/13), adults 18-49 (4.2/10) and adults 18-34 (3.2/09). This is the best delivery for a first run episode of CRIMINAL MINDS against a first run "Lost" since January 11, 2006 in both households and viewers, and January 25, 2006 in both adults 25-54 and adults 18-49.
CSI: NY was first in households (10.3/17), viewers (15.73m), adults 25-54 (6.0/15), adults 18-49 (4.9/14) and adults 18-34 (3.7/11). CSI: NY beat ABC's premiere of "The Nine" by +32% in households (vs. 7.8/13), +13% in adults 25-54 (vs. 5.3/13), +7% in adults 18-49 (from 4.6/12), +9% in adults 18-34 (from 3.7/11) and by +3.82m viewers (vs. 11.91m, +32%).
SURVIVOR: COOK ISLANDS easily won its time slot in viewers (15.83m), behind ABC. SURVIVOR: COOK ISLANDS topped "Ugly Betty" for the second consecutive week in adults 18-49 (vs. 4.5/13, +24%), adults 25-54 (vs. 5.3/13, +26%), viewers (vs. 14.26m, +1.57m viewers or +11%).
CSI: CRIME SCENE INVESTIGATION was second in households (13.5/20), viewers (21.51m), adults 25-54 (9.0/20) and adults 18-49 (7.3/18).
SHARK was second in households (9.2/15), viewers (13.75m), adults 25-54 (4.9/12) and adults 18-49 (3.8/10).
-- Friday, CBS was first in households (7.0/13), viewers (10.82m), adults 25-54 (3.9/11), all for the third consecutive week, and first for the first time this season in adults 18-49 (2.9/09). All three CBS series were first in their time periods in both adult 18-49 and adults 25-54.
CLOSE TO HOME won its time period in households (7.6/13), viewers (11.61m), adults 25-54 (3.9/11) and tied for first in adults 18-49 (2.8/09, with NBC). CLOSE TO HOME was the night's Number One program in households and viewers for the third consecutive week.
NUMB3RS was first in households (7.2/13), viewers (11.07m), both for the third consecutive week, first in adults 25-54 (4.1/11) for the second consecutive week and moved into first place in adults 18-49 (3.0/09).
COLD CASE delivered an 8.5/13 with 13.73m viewers, 4.9/10 in adults 25-54 and 3.7/09 in adults 18-49. Compared to the first hour of the CBS SUNDAY MOVIE last year, COLD CASE was up +55% in households, +63% in adults 25-54 and +54% in adults 18-49.
WITHOUT A TRACE was first in households (9.9/16), second in viewers (15.27m, -0.04m behind NBC) and delivered a 5.9/13 in adults 25-54 (5.6/13) and 4.5/11 in adults 18-49. Compared to the same night last year (the second hour of the CBS SUNDAY MOVIE), WITHOUT A TRACE was up +83% in households, +87% in adults 25-54 and +88% in adults 18-49.
CBS top programs of the week: #2 CSI: CRIME SCENE INVESTIGATION (an average of 21.51m viewers), #6 CSI: MIAMI (17.90m), #8 NCIS (15.89m), #9 SURVIVOR: COOK ISLANDS (15.83m), #10 TWO AND A HALF MEN (15.80m), #11 CSI: NY (15.73m), #12 WITHOUT A TRACE (15.27m), #13 CRIMINAL MINDS (15.19m), #19 SHARK (13.75m), #20 COLD CASE (13.73m), #21 THE NEW ADVENTURES OF OLD CHRISTINE (13.60m), #23 THE UNIT (13.22m), #29 CLOSE TO HOME (11.61m) and #30 NUMB3RS (11.07m).
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #3 of 2006-07 Season (ending: 10/08/06)
2006-07 2005-06
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.1 13 8.4 13 -4%
NBC 6.5 11 6.5 10 n.c.
ABC 7.3 12 7.0 11 +4%
FOX 5.2 9 5.5 9 -5%
CW 2.3 4
VIEWERS
(000) (000) Chg
CBS 12,527 12,795 -2%
NBC 9,924 9,670 +3%
ABC 11,254 10,861 +4%
FOX 7,790 8,392 -7%
CW 3,520
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 4.8 12 5.0 12 -4%
NBC 4.2 11 4.1 10 +2%
ABC 4.6 12 4.8 12 -4%
FOX 3.0 8 3.4 8 -12%
CW 1.4 3
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 3.8 10 3.9 10 -3%
NBC 3.6 10 3.4 9 +6%
ABC 4.0 11 4.1 11 -2%
FOX 2.7 8 3.1 9 -13%
CW 1.5 4
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.6 8 2.7 8 -4%
NBC 3.0 9 2.8 8 +7%
ABC 3.3 10 3.3 10 n.c.
FOX 2.3 7 2.9 9 -21%
CW 1.7 5
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/18/06-10/08/06)
2006-07 2005-06
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.3 13 8.3 13 n.c.
NBC 6.8 11 6.4 10 +6%
ABC 7.6 13 7.4 12 +3%
FOX 4.7 8 4.8 8 -2%
CW 2.1 3
VIEWERS
(000) (000) Chg
CBS 12,877 12,750 +1%
NBC 10,496 9,553 +10%
ABC 11,747 11,393 +3%
FOX 7,354 7,516 -2%
CW 3,286
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.0 12 4.9 12 +2%
NBC 4.4 11 4.0 10 +10%
ABC 4.8 12 5.0 12 -4%
FOX 3.0 8 3.1 8 -3%
CW 1.3 3
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 3.9 11 3.9 11 n.c.
NBC 3.8 11 3.3 9 +15%
ABC 4.2 12 4.3 11 -2%
FOX 2.8 8 3.0 8 -7%
CW 1.4 4
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.7 8 2.8 9 -4%
NBC 3.1 10 2.7 8 +15%
ABC 3.5 11 3.5 11 n.c.
FOX 2.6 8 3.1 10 -16%
CW 1.6 5
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 10/02/06 - 10/08/06
Persons 2+ (000)
1 Grey's Anatomy-Thursday 9PM ABC 22,804
2 CSI CBS 21,513
3 Desperate Housewives ABC 20,962
4 Lost (P) ABC 18,824
5 Dancing With the Stars ABC 18,381
6 CSI: MIAMI CBS 17,897
7 Dancing With the Stars Results ABC 17,490
8 NCIS CBS 15,885
9 SURVIVOR: COOK ISLANDS CBS 15,829
10 TWO AND A HALF MEN CBS 15,796
11 CSI: NY CBS 15,730
12 WITHOUT A TRACE CBS 15,273
13 CRIMINAL MINDS CBS 15,190
14 Extreme Makeover: Home Edition ABC 15,164
15 NBC Sunday Night Football Pittsburgh vs. San Diego NBC 15,143
16 E.R. NBC 14,675
17 Law and Order: SVU NBC 14,299
18 Ugly Betty ABC 14,264
19 SHARK CBS 13,746
20 COLD CASE CBS 13,725
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 10/02/06 - 10/08/06
Adults 25-54
1 Grey's Anatomy-Thursday 9PM ABC 10.2
2 Desperate Housewives ABC 9.7
3 CSI CBS 9.0
4 Lost (P) ABC 8.8
5 E.R. NBC 7.2
6 CSI: MIAMI CBS 7.1
7 NBC Sunday Night Football Pittsburgh vs. San Diego NBC 6.9
8 SURVIVOR: COOK ISLANDS CBS 6.7
9 TWO AND A HALF MEN CBS 6.6
10 Dancing With the Stars ABC 6.3
10 Extreme Makeover: Home Edition ABC 6.3
10 Law and Order: SVU NBC 6.3
13 Heroes NBC 6.1
14 Brothers & Sisters ABC 6.0
14 CSI: NY CBS 6.0
16 The OT FOX 5.9
17 Dancing With the Stars Results ABC 5.8
18 OLD CHRISTINE CBS 5.7
19 WITHOUT A TRACE CBS 5.6
20 CRIMINAL MINDS CBS 5.5
20 NCIS CBS 5.5
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 10/02/06 - 10/08/06
Adults 18-49
1 Grey's Anatomy-Thursday 9PM ABC 9.4
2 Desperate Housewives ABC 8.6
3 Lost (P) ABC 7.7
4 CSI CBS 7.3
5 NBC Sunday Night Football Pittsburgh vs. San Diego NBC 6.4
6 E.R. NBC 6.1
7 CSI: MIAMI CBS 5.9
8 SURVIVOR: COOK ISLANDS CBS 5.6
9 Heroes NBC 5.5
10 Extreme Makeover: Home Edition ABC 5.4
10 The OT FOX 5.4
12 Brothers & Sisters ABC 5.3
12 Law and Order: SVU NBC 5.3
14 Dancing With the Stars ABC 5.2
15 TWO AND A HALF MEN CBS 5.1
16 CSI: NY CBS 4.9
17 The Nine (P) ABC 4.6
18 Ugly Betty ABC 4.5
18 Dancing With the Stars Results ABC 4.5
18 WITHOUT A TRACE CBS 4.5
