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Series Premiere Preview
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- Series Premiere Preview
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A behind-the-scenes look at the new music competition series, THE ROAD, following 12 talented emerging musicians as they compete as opening acts for GRAMMY Award winner Urban at music venues across America. In his search for the next big artist, alongside GRAMMY Award winner Gretchen Wilson, who acts as “Tour Manager” for the series, Urban is joined throughout the season by executive producers Blake Shelton and Taylor Sheridan, and country music stars Jordan Davis, Karen Fairchild, Dustin Lynch and Brothers Osborne, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize: a performance slot at Stagecoach Country Music Festival 2026, a recording contract, an exclusive Red Bull prize package and $250,000. THE ROAD premieres Sunday, Oct. 19 (9:00 PM - 10:30 PM, ET/PT) on the CBS Television Network and streaming on Paramount+.
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- The Premiere
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The journey kicks off for 12 emerging musicians as they take the stage as opening acts for Grammy® Award winner, executive producer and “headlining superstar” for THE ROAD, Keith Urban, at their first stop at Tannehill’s Music Hall in Ft. Worth, Texas. As each musician performs, Keith and executive producer Blake Shelton watch closely to see how they connect with the crowd. Grammy® Award winner and “tour manager” Gretchen Wilson shares her first words of support, offering viewers a raw, behind-the-scenes look at life on the road – before and after the spotlight hits. As the night unfolds, the live audience casts their votes and one musician will be sent home, while the remaining 11 earn a coveted seat on the tour bus and begin a thrilling 10-week ride through the highs and lows of touring, where one ultimate winner will claim the grand prize, on the series premiere of CBS’ new music competition show, THE ROAD, Sunday, Oct. 19 (9:00-10:00 PM, ET/PT) on the CBS Television Network, and streaming on Paramount+ (live and on-demand for Paramount+ Premium plan subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs)*.
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- New Series Sunday October 19
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On October 19th, country legends hit the road to find the next superstar!
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- Extended Trailer and Prize
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From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban — who also serves as the series’ headlining superstar — THE ROAD follows 12 talented emerging musicians as they compete as opening acts for GRAMMY Award winner Urban at music venues across America. In his search for next big artist, alongside GRAMMY Award winner Gretchen Wilson, who acts “Tour Manager” for the series, Urban is joined by executive producers Blake Shelton and Taylor Sheridan, and other country music stars (to be announced) throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize (to be announced). Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats – singers, songwriters and instrumentalists – offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.
