As EVP, Head of Content Strategy and Licensing, DTC, Efrain will oversee strategy, dealmaking, and valuation for Paramount+ and Pluto TV across all originals and content licensed for DTC.

Efrain was hired as one of the first employees at Netflix dedicated to the company’s original programming efforts in 2012, and he worked as a senior strategist and dealmaker at the company for 9 years. During his time at Netflix, Efrain implemented and helped shape many of the business practices, frameworks and deal structures that are widely utilized throughout the streaming ecosystem. Efrain oversaw business affairs for several divisions at Netflix, including the UK unit, Young Adult/Family series and the company’s Overall Deals group. He spearheaded negotiations for a slew of brand-defining series, including hits like The Crown and Wednesday. Most recently, Efrain served as President, Strategy and Business Affairs for Sister Group where he was responsible for helping drive its growth strategy across production and distribution of films and series and worked closely with the company’s Board of Directors to manage its global investments and portfolio companies. Efrain began his career as an attorney in the Mergers & Acquisitions, Securities and Corporate group of the law firm Katten Muchin Rosenman focusing on representing the firm’s roster of entertainment & media clients. Efrain earned degrees from the UCLA School of Law and the University of Southern California.