October 2025

George Cheeks is the chair of TV Media at Paramount, a Skydance Corporation, where he oversees a wide range of broadcast, cable and production businesses. His portfolio includes all CBS-branded properties – such as the CBS Television Network, News, Television Stations, Sports, CBS Media Ventures and CBS Studios – as well as BET Studios, Nickelodeon Animation Studio, See It Now Studios and Paramount Media Networks, home to iconic brands such as MTV, Comedy Central, Nickelodeon and BET. 

George was previously the co-CEO of Paramount Global, as well as president and CEO of CBS. Since joining Paramount in March 2020, George has helped transform the CBS brand from a singular broadcast network to a global content provider for broadcast and streaming. Under George’s leadership, CBS has continued its reign as America’s Most-Watched Network, a streak that has reached an industry-record 17 consecutive seasons, while adding new hit programs such as TRACKER, FIRE COUNTRY, GHOSTS and MATLOCK that drive audiences for both CBS and Paramount+. George has also overseen the expansion of CBS Sports programming on Paramount+, while extending CBS News content to both Paramount+ and Pluto TV. 

George has been an innovative business and creative force in the television industry for more than 30 years, which includes senior leadership roles at NBC and Viacom Music and Entertainment Groups. He served more than seven years at NBCUniversal in senior executive positions that spanned creative, business and operational roles, including co-chairman of NBC Entertainment, where he oversaw primetime, late-night and scripted daytime programming for the network. 

George started his career in 1992 as an entertainment associate at Loeb & Loeb. He moved to Castle Rock Entertainment as senior counsel, business and legal affairs in 1995 before joining the boutique entertainment firm of Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman in Beverly Hills as an entertainment attorney. 

George holds an undergraduate degree from Yale University, where he was inducted into Phi Beta Kappa, and received a Juris Doctorate from Harvard Law School, graduating cum laude. 

October 2025

Chris Ender oversees communications across TV Media at Paramount, a Skydance Corporation.  

In this role, Ender oversees all external and internal communications and media relations for a wide range of broadcast, cable and production businesses. This includes all CBS-branded properties such as CBS Television Network, News, Television Stations, Sports, CBS Media Ventures and CBS Studios – as well as BET Studios, Nickelodeon Animation Studio, See It Now Studios and Paramount Media Networks, home to iconic brands like MTV, Comedy Central, Nickelodeon and BET. Ender leads a bi-coastal team that develops leading-edge communication strategies for these brands, platforms and studios in a dynamic media environment.  

Ender previously served as executive vice president and head of communications for CBS, a role he held since 2020.  

Ender joined CBS in 1996 as vice president of media relations for CBS Entertainment. During his tenure, he crafted communications strategies as CBS transformed from a singular broadcasting company into one of the world’s leading multiplatform content creators. He oversaw launch campaigns for shows that have built CBS into America’s Most-Watched Network and created the CBS Studios PR department, which supports a roster of nearly 50 series.  

He began his career as an account executive at Bender, Goldman & Helper public relations before later serving as vice president of media relations for Sony Pictures Television. 

Ender is a graduate of the University of Maryland with a degree in journalism. 

November 2025

Jeffrey Gerttula is executive vice president and head of digital for Paramount’s TV Media division.

Gerttula joined CBS Sports in 2009 as vice president of programming for CBSSports.com, and quickly rose to senior vice president and general manager of digital for CBS Sports. He was named executive vice president for CBS Sports digital in January 2018, and in May 2022 his role expanded to oversee the integration of digital and streaming properties with CBS News and Stations. In 2025, his role expanded again to include all of Paramount’s TV Media division, which includes all CBS-branded properties such as the CBS Television Network, News, Television Stations, Sports, CBS Media Ventures and CBS Studios – as well as BET Studios, Nickelodeon Animation Studio, See It Now Studios and Paramount Media Networks, home to iconic brands like MTV, Comedy Central, Nickelodeon and BET.

Gerttula leads the media business, content strategy, product, design and engineering for all digital properties under the TV Media group. This includes all CBS’ digital properties, which include CBSSports.com, CBS Sports mobile and TV apps, CBS Sports HQ, CBS Sports Golazo Network, CBS Sports Fantasy, SportsLine, 247Sports, CBSNews.com, CBS News mobile and TV apps, CBSNews247, CBS Local Streaming, CBS.com, and CBS mobile and TV apps. He oversees management of these properties including live and on-demand video programming, editorial strategy, product, technology and design across all digital platforms. In conjunction with CBS Sports, Gerttula also supports the acquisition and strategy for exclusive live sports rights in the Paramount+ streaming service.

Under Gerttula’s leadership, CBS Sports digital has grown to reach more than 135 million monthly users, making it the second-largest sports group in the U.S. He also managed CBS Sports’ record-setting live streams of Super Bowl LVIII, Super Bowl LIII, Super Bowl 50 and Super Bowl XLVII on CBS Sports digital platforms.

During Gerttula’s tenure, CBS Sports and Paramount+ have become the leading destination for men’s and women’s soccer fans in the U.S., featuring more than 2,000 live matches each year across an extensive portfolio of soccer properties, including men’s and women’s UEFA club competitions, EFL, NWSL, Concacaf Men’s World Cup Qualifiers and Serie A. Gerttula helped CBS Sports secure a deal with UEFA to be the English-language home in the U.S. of the UEFA Champions League – the world’s most prestigious club soccer tournament – UEFA Europa League and UEFA Europa Conference League beginning in 2020 through 2030. The 2022 UEFA Champions League final was the most-watched UEFA Champions League final in history for English-language coverage in the U.S., and Paramount+ registered its most-streamed soccer match ever.

Under Gerttula’s direction and development, CBS Sports Golazo Network launched in 2023 as a first-of-its-kind, always-on streaming network dedicated to global soccer coverage. The network features live matches, highlights, and studio shows serving the growing audience of U.S. based soccer fans.

Also under Gerttula’s direction and development, CBS Sports HQ launched in 2018 as an always-on streaming sports network offering fans new ways to digitally consume sports news and highlights like never before. The 24/7 digital network, easily accessible for free on connected devices, allows sports fans to watch full-day live, anchored coverage featuring game breakdowns and the day’s top sports storylines.

CBS Sports Fantasy is the #1 premium fantasy sports product and is also the home of the award-winning shows FANTASY FOOTBALL TODAY and FANTASY BASEBALL TODAY. These shows, along with COVER 3 and EYE ON COLLEGE BASKETBALL, lead CBS Sports’ multiplatform podcast network that has grown to become one of the largest in sports with more than 80 million downloads a year.

Gerttula also led the acquisitions of Scout and 247Sports, the industry leader in college football, college basketball and recruiting analysis, and under his direction CBS Sports’ award-winning, multiplatform podcast network has also grown to become one of sports’ largest.

Gerttula has won two Emmy Awards. In 2012, Gerttula won a Sports Emmy for Outstanding New Approaches Sports Programming for a 10-part web series ahead of the Showtime feature documentary A GAME OF HONOR on the student athletes participating in the Army-Navy football game. In 2024, Gerttula won a Sports Emmy for Outstanding Documentary Series – Serialized for a four-part documentary that premiered on Paramount+. FOOTBALL MUST GO ON follows the Ukrainian football club Shakhtar Donetsk during its 2022-23 UEFA Champions League season amidst the ongoing war with Russia.

Gerttula holds a BA in quantitative economics from Tufts University and an MBA from Stanford University’s Graduate School of Business.

For over two decades, Tiyale Hayes has been an integral part of some of the world's most prominent brands, infusing a fervor for authentic inclusion and empathy into the art of brand building.
 
A graduate of Hampton University, Tiyale started his career in sales at Johnson & Johnson, where he honed his business acumen from the “store shelf up”. Armed with insights into consumer behavior gained from learning the fundamentals of how consumers shopped, he earned an MBA in Marketing from Purdue University, setting the stage for an impactful career.
Tiyale's love for consumer understanding led him to the Consumer Insights and Global Innovation groups at Procter & Gamble. During his tenure, he played a pivotal role in creating insights that fueled business-winning ideas for iconic brands such as Folgers, Pringles, Crest, Gillette, and Old Spice. He also contributed to the creation of new strategies that championed inclusivity, ensuring all consumers felt meaningful brand connections.

Returning to Johnson & Johnson, Tiyale spearheaded global insight development for various brands, including Tylenol, Motrin, Listerine, and several Rx to OTC Switch initiatives. His global travels, engaging with consumers, reinforced his commitment to always incorporate the human experience into the business plan.
 
In 2016, BET Networks welcomed Tiyale to lead their insights group, where he played a key role in developing insights for the BET brand and new show initiatives and collaborating with companies seeking authentic engagement within the Black consumer base.
 
Recognizing his distinct leadership capabilities, Tiyale was appointed to lead the BET  Marketing team in 2020. In this capacity, he steered the marketing strategy for hit BET shows like Tyler Perry's Sistas and The Oval, Twenties, and the BET Awards. Additionally, he oversaw the cross-network brand strategy, ensuring all divisions live within the overarching brand purpose.

In 2023, Tiyale was promoted to Executive Vice President of Insights and Multiplatform Analytics, where he led the integration of data and analytics across BET Media Group’s platforms, including BET, VH1, BET+, and BET Digital. In 2025, he returned to his marketing roots in an expanded role as EVP of Marketing and Audience Development for Paramount Television, overseeing BET, MTV, VH1, and CMT.
 
A sought-after speaker, Tiyale shares his expertise on creating consumer-centric strategies, effecting cultural transformation through fandom, and delivering value for African Americans, Millennials, and LGBTQ+ populations.

 
His multifaceted contributions underscore a dedication to achieving both professional excellence and meaningful societal impact. His endeavors have garnered well-deserved recognition from his industry peers, with a standout achievement of being awarded the prestigious Clio award BET Black Canvas Mural Project.

Going beyond his professional commitments, Tiyale plays an active role in the community, holding a Board position with the National Hampton Alumni Association, Inc. and being an avid supporter of Live Out Loud, a New York City-based non-profit dedicated to supporting LGBTQ+ youth.

November 2025

Jeeun Kim co-leads a business affairs department that supports an industry-leading Studio that is currently producing more than 75 series across 15 platforms and is the most-watched broadcast Network. In her position, Kim is responsible for overseeing all development, license, co-production and “above-the-line” deals for the production of scripted and unscripted series and specials for the Network. In 2025, her responsibilities expanded to include business affairs oversight for Paramount’s TV Media division, which includes all CBS-branded properties such as the CBS Television Network, News, Television Stations, Sports, CBS Media Ventures and CBS Studios – as well as BET Studios, Nickelodeon Animation Studio, See It Now Studios and Paramount Media Networks, home to iconic brands like MTV, Comedy Central, Nickelodeon and BET.

Kim, who joined CBS in October 2020, previously served as director of business affairs (original series) for Netflix. She led a team of negotiators handling development, production and license deals for scripted development projects and series.

Prior to that Kim spent 16 years at NBCUniversal in increasingly senior roles for its various divisions, including NBC Network, USA, Syfy, Universal Cable Productions and Universal Television. From 2015-2018, she was senior vice president of business affairs; vice president, of business affairs from 2007; vice president of legal affairs since 2006; and held senior legal counsel positions since 2002. Kim began her career as a lawyer, serving as an associate in the corporate departments of Latham & Watkins in Los Angeles and Paul, Hastings, Janofsky & Walker in New York.

Kim earned her Bachelor of Arts degree from the University of California, Berkeley, and her law degree from the Columbia University School of Law. She is a member of the bar in both California and New York.

October 2025

Bryon Rubin oversees all financial and business operations of the Company’s broadcast and cable television businesses. This includes production, business affairs and finance across all CBS-branded properties, such as CBS Television Network, News, Television Stations, Sports and CBS Studios – as well as BET Studios, Nickelodeon Animation Studio, See It Now Studios and Paramount Media Networks, home to iconic brands like MTV, Comedy Central, Nickelodeon and BET. In addition, Rubin oversees CBS Media Ventures, the company’s syndication business.

Rubin has been with Paramount for 26 years, serving in various roles. Most recently, Rubin was Chief Operating Officer and Chief Financial Officer of CBS before expanding his remit to all of TV Media. Prior to that, Rubin served as Executive Vice President of corporate development for CBS with responsibility for company-wide strategy and mergers and acquisitions. Prior to that he was Chief Financial Officer of CBS Interactive.    

Prior to joining CBS, Rubin worked in investment banking and public accounting. He is a 1992 graduate of Lehigh University with a B.S. in accounting and a 1998 graduate of the Wharton School at the University of Pennsylvania where he received an MBA in finance and strategic management. Bryon lives in Short Hills, N.J., with his wife, Jessica, son, Max, and daughter, Noa.