Release

PRESS - Workaholics Coffee

NEW YORK, January 15, 2014 – For the first time, fans will be able to get their caffeine AND “Workaholics” fix of Adam, Blake and Ders as Comedy Central teams up with Brooklyn-based licensee Two Rivers Coffee® and releases a K-Cup® product line now available via Amazon.com. The five “Workaholics” flavors include Take It Sleazy: Light Roast, Let’s Get Weird: Medium Roast, Fully Torqued: Extra Bold Roast, Straight Grizzly: Honey Vanilla Flavored and Half-Christmas Blend: Hazelnut Flavored (12 pack: MSRP $8.99). Amazon.com is also offering a "Workaholics Coffee Sampler" which is a 72 count variety pack of all five flavors (MSRP: $42.96). The fourth season of “Workaholics” premieres on Wednesday, January 22, 2014 at 10:00 p.m. ET/PT on Comedy Central. The single-camera scripted comedy features three friends, played by series creators Blake Anderson, Adam Devine and Anders Holm, who work together from 9 to 5, live together from 5 to 9 and party together 24/7. They do their jobs and sometimes they even do them well, but they show up late, leave drunk and always live for the day…even if they don’t know what day it is. Whether they’re partying at their house in Rancho Cucamonga, just trying to get through the day with co-workers “Jillian” (Jillian Bell) and “Alice” (Maribeth Monroe) or making “deals” with their friend “Karl” (Kyle Newacheck), the guys always seem to run into trouble wherever they go. About Two Rivers Coffee: Established in 2010, the Two Rivers Coffee company has been a pioneer in introducing Keurig-compatible filtered single serve coffee cups. Decades of experience in product engineering led to the design of our unique tension-based filtered technology, ensuring that every cup of coffee tastes as good and as fresh as the next. Being one of the original Keurig compatible single serve coffee manufactures, Two Rivers brings a level of experience and competency that guarantees quality merchandise in every order. Two Rivers runs multiple dedicated product lines and has the capacity and existing structure for order fulfillment of up to 20 million cups per month with the capability to ramp up to 400,000,000 cups annually as demand grows. Expert roasting is a guarantee along with the possibility to blend new roasts or flavors to any specific requirement. Two Rivers guarantees a super quick turn around with only a 12 week concept-to-delivery lead time for the initial orders. Unlike other Keurig alternative cups, our patented, tension based, covered filtration systems give our cups the look and feel of the original K-cups that consumers have already become familiar with. More info available at www.brooklynbeans.com. About Comedy Central Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIAB and VIA). For up-to-the-minute and archival press information and photographs visit Comedy Central's press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos. Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom’s media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, Spike TV, Tr3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America’s oldest film studio, is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom. CONTACTS: Renata Luczak 212.767.8661 renata.luczak@cc.com Jenni Runyan 310.407.4771 jenni.runyan@cc.com

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