“NFL ON CBS” Scores NFL’s Most-Watched Package, Program and Game in Nielsen Viewership

The NFL ON CBS smashed viewership records and delivered the NFL’s top overall package, program and game in Nielsen viewership across all networks for the 2025 regular season:

• CBS Sports scored its best regular season on record and led all networks in Nielsen viewership for the 2025 NFL regular season averaging 21.252 million viewers, up +11% vs. last year.

• The NFL ON CBS national game at 4:25 PM ET ranks as the #1 program in all of television averaging 25.827 million viewers. This marks the third consecutive year CBS Sports has claimed the title.

• CBS Sports’ presentation of the Thanksgiving Day game between the Chiefs and Cowboys delivered historic, record-shattering viewership with 57.231 million viewers, the most-watched regular-season game in NFL history.

• The NFL ON CBS recorded four of the top seven most-watched games of the 2025 season with Chiefs-Cowboys on Thanksgiving (#1 with 57.231 million viewers), Chiefs-Bills on Nov. 2 (#4 with 30.840 million viewers), Chiefs-Broncos on Nov. 16 (#5 with 28.892 million viewers) and Steelers-Lions on Dec. 21 (#7 with 28.549 million viewers).

• Paramount+ scored its most-streamed NFL regular season ever as well as its most-watched regular-season game of all time with Chiefs-Cowboys on Thanksgiving.

Source: Nielsen Big Data + Panel