CBS Sports Scores its Most-Watched Regular Season Since NFL Returned to CBS in 1998

National Game Window at 4:25 PM ET Averaged 24.637 Million Viewers, More than Any Other Sports, Entertainment or News Series on Any Network

Paramount+ Records its Most-Streamed NFL Regular Season Ever


The NFL ON CBS heads into the postseason and Super Bowl LVIII after record-setting viewership across platforms.

  • CBS Sports delivered its most-watched regular season since the NFL returned to CBS in 1998, averaging 19.345 million viewers and up +5% vs. last year.

  • The NFL ON CBS national game at 4:25 PM ET averaged 24.637 million viewers for its 10 Sunday afternoon windows, which is more than any other sports, entertainment or news series on any network.

  • Viewership for the 2023 NFL season was led by CBS Sports’ presentation of the Thanksgiving Day game between the Cowboys and Commanders, which averaged 41.762 million viewers and is the second-most watched regular season game in NFL history.

  • The NFL ON CBS recorded three of the top five games of the season with Commanders-Cowboys on Thanksgiving (No. 1 with 41.762 million viewers), Bills-Eagles on Nov. 26 (No. 4 with 30.903 million viewers) and Raiders-Chiefs on Christmas (No. 5 with 29.477 million viewers).

  • Paramount+, featuring live NFL ON CBS local market games, scored its most-steamed NFL regular season ever and recorded double-digit year-over-year growth in households, minutes and Average Minute Audience (AMA).