Bills-Lions is CBS Sports’ Most-Watched Game of Season with 31.627 Million Viewers

Game Peaked with 41.981 Million Viewers

Paramount+ Records its Most-Streamed Thanksgiving Day Game Ever

CBS Sports’ presentation of the Bills’ victory over the Lions delivered the most-watched early Thanksgiving Day game on any network on record (since 1988). The game averaged 31.627 million viewers, up +12% from last year’s comparable game window, and is CBS’ most-watched game of the season.

Buffalo’s victory peaked with 41.981 million viewers.

Paramount+, featuring live NFL ON CBS local market games, scored its most-streamed Thanksgiving Day game ever and delivered double-digit year-over-year growth in households, minutes and average minute audience (AMA) vs. last year’s Thanksgiving Day game.

Viewership figures are based on data from Nielsen Fast Nationals, which includes out-of-home audience. Final numbers from Nielsen will be available on Tuesday.