Release
“NFL ON CBS” DELIVERS MOST-WATCHED EARLY THANKSGIVING DAY GAME ON RECORD
Bills-Lions is CBS Sports’ Most-Watched Game of Season with 31.627 Million Viewers
Game Peaked with 41.981 Million Viewers
Paramount+ Records its Most-Streamed Thanksgiving Day Game Ever
CBS Sports’ presentation of the Bills’ victory over the Lions delivered the most-watched early Thanksgiving Day game on any network on record (since 1988). The game averaged 31.627 million viewers, up +12% from last year’s comparable game window, and is CBS’ most-watched game of the season.
Buffalo’s victory peaked with 41.981 million viewers.
Paramount+, featuring live NFL ON CBS local market games, scored its most-streamed Thanksgiving Day game ever and delivered double-digit year-over-year growth in households, minutes and average minute audience (AMA) vs. last year’s Thanksgiving Day game.
Viewership figures are based on data from Nielsen Fast Nationals, which includes out-of-home audience. Final numbers from Nielsen will be available on Tuesday.
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Publicity
Bailey Knecht
212-975-1533 Bailey.Knecht@cbs.com -
Publicity
Randall Liu
212-975-5936 randall.liu@cbs.com