CBS Sports' and Turner Sports' exclusive live coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV is the most-watched tournament since 2005, averaging 9.4 million total viewers, +11% from 8.5 million total viewers for CBS Sports' 2010 coverage.

The overall tournament average-to-date, including the FIRST FOUR®, is a 6.0/13 rating/share, +11% from a 5.4/12 for 2010, according to Nielsen Fast Nationals.  The 6.0/13 is the highest average rating for the NCAA Tournament through the Sunday regional finals since a 6.3/14 in 2005.

Coverage of the regional finals on CBS on Sunday, March 27 averaged 12.6 million total viewers, +6% from 11.9 million viewers from CBS Sports' coverage in 2010.  This year's 12.6 million is the highest viewer average for the Sunday regional finals since 2005 (UNC-Wisconsin; Michigan State-Kentucky - 2OT).  Sunday's regional finals earned a household rating/share of 7.6/16, even with 2010.

Source:  Nielsen Media Research, based on Fast National Data, Live +SD data stream.  2011 NCAA Tournament Dates, include First Four telecast gross.  Dates of NCAA Tournament:  2011 3/15/11 - 3/27/11 vs. 2010 3/18/10 - 3/27/10.  2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV.  Dates of the NCAA Tournament historical audiences, CBS 1994 through 2005 based on Live data.  2006 through 2010 based on Live + SD.  2003 based on CBS / ESPN average of First Round. 

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CONTACTS:

Jennifer Sabatelle          CBS Sports                   212-975-4120                jsabatelle@cbs.com

Jerry Caraccioli             CBS Sports                   212-975-7466                gwcaraccioli@cbs.com

Sal Petruzzi                   Turner Sports                212-275-6897                sal.petruzzi@turner.com

Jeff Pomeroy                Turner Sports                404-827-4786                jeff.pomeroy@turner.com