Release
CBS.COM LAUNCHES THE BOLD AND THE BEAUTIFUL FULL EPISODES SIMULCASTING IN SPANISH VIA SECONDARY AUDIO PROGRAM (SAP)
LOS ANGELES - June 2, 2009 - CBS.com today announced that beginning today it will offer its online full streaming episodes of THE BOLD AND THE BEAUTIFUL in Spanish. CBS's THE BOLD AND THE BEAUTIFUL began as the only Daytime Drama to simulcast in Spanish via SAP (Secondary Audio Program) technology on the CBS Television Network on May 28, 2001. The Spanish feed of the series is dubbed by a second cast of Latino actors who do the voiceovers for each of the characters. The Spanish feed will also be available across the CBS Audience Network.
Every day, thousands of THE BOLD AND THE BEAUTIFUL fans visit www.cbs.com/bold to watch, interact, and share.
"There is no more passionate fan than that of the CBS Daytime audience," said Bill Binenstock, Vice President, CBS.com. "Working with the Bell-Phillip team and using SAP technology provides CBS.com yet another means for reaching a broad and diverse audience."
The BOLD AND THE BEAUTIFUL is broadcast weekdays (1:30-2:00 p.m., ET; 12:30 - 1:00 p.m. PT) on the CBS Television Network. The only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology, the show is the most watched daily dramatic serial in the world, viewed in more than 100 countries. THE BOLD AND THE BEAUTIFUL celebrated its 22nd anniversary on March 23, 2009. Bradley P. Bell is Executive Producer and Head Writer.
# # #
Sarah Cain
CBS Interactive
415-344-2218
Eva Demirjian
Director of Communications and Talent Relations, THE BOLD AND THE BEAUTIFUL
323-575-3553