Teri Boggess, Cherie Crane and Maggie Schmidt

To Helm Creative Advertising & Content, Media & Research

and Publicity

CBS Films has named Teri Boggess, Cherie Crane and Maggie Schmidt to key marketing posts, it was announced today by Debbie Miller, Executive Vice President, Worldwide Marketing, for the company (NYSE: CBS and CBS.A).  The three marketing executives will be responsible for designing and implementing all CBS Films' creative advertising, media and publicity campaign outreach.  Reporting directly to Miller, they will begin employment in February 2009.

"I'm thrilled that Teri, Cherie and Maggie will be coming aboard to round out CBS Films' senior marketing posts," stated Miller.  "Each brings years of experience and a wealth of relationships.  But, most importantly, these individuals are committed to evolving motion picture marketing through their innovative ideas, understanding of new media and genuine connection to today's moviegoer."

Teri Boggess, named Senior Vice President, Creative Advertising Content, joins CBS Films from Warner Bros. Domestic Marketing, where she held the position of Vice President of Promotional Programming.  Boggess was responsible for the creation of in-theater trailers, network interstitials, cable long-form programming and Internet content for the theatrical release campaigns for Warner Bros. Pictures. Titles included "The Dark Knight," "The Matrix," the "Harry Potter" franchise, "Sex and the City," "The Departed," "I Am Legend," "Happy Feet" and "Get Smart." 

Prior to her position at Warner Bros., Boggess was Manager of Promotional Programming at 20th Century Fox, where she was responsible for the creation of audio and visual press and promotional materials on such films as "Independence Day," "Romeo and Juliet" and "Speed."

Cherie Crane joins CBS Films as Senior Vice President, Media and Research.  She previously served as President of Perspective Consulting since 2003. Crane developed integrated marketing campaigns, established strategic positioning and oversaw research for a number of clients including Disney Interactive, Spotrunner.com, Vivendi Visual Entertainment, Mediavest, Jenny Craig, NARAS and NRG.

Previous to her Perspective Consulting position, Crane was Senior Vice President of Sony Pictures Entertainment, overseeing the company's strategic planning and media division.  She led Sony Pictures' expansion beyond traditional media to integrated cross-platform campaigns, including interactive, ethnic, walls, mobile and cellular media.  Crane joined Sony from Oligvy & Mather in Los Angeles, where she had been a Senior Partner/Media Director.

Maggie Schmidt, Senior Vice President of Publicity for CBS Films, was Vice President of East Coast Publicity for Warner Bros. Pictures from 2004-2005.  As head of the New York publicity office, she oversaw national publicity and tri-state promotions outreach on all Warner Bros. theatrical release campaigns.  This included establishing innovative marketing and promotional partnerships with Bloomingdales for "The Phantom of the Opera," "The Polar Express" partnership with Radio City Music Hall Rockettes, and the "House of Wax" exhibition with Madame Tussauds.

Prior to her position in New York, Schmidt was Vice President of Publicity at Warner Bros. in Burbank where she designed and implemented campaigns for such films as "The Last Samurai," "Divine Secrets of the YaYa Sisterhood," "Insomnia" and "Two Weeks Notice." She joined Warner Bros. from Phoenix Pictures, where she oversaw marketing, publicity and promotion campaigns on such films as "Dick," "Apt Pupil," "Urban Legend" and "The Thin Red Line."   She began her publicity career at HBO in 1986 following film school at The American Film Institute.

About CBS Films

CBS Films, established in 2007, plans to develop and produce four to six movies a year spanning all genres, with production budgets up to $50 million per film. 

About CBS Corporation

 CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

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Press Contacts:

CBS Films-

Chris Ender                  818-655-1100             cender@cbs.com

Grace PR-

Flo Grace                     310-553-4477             flo@gracepr.net