Release
REVOLUTIONARY iPOD-FRIENDLY "V-BOOK" UNVEILED BY SIMON & SCHUSTER AUDIO
New York, NY (September 9, 2008)-Simon & Schuster Audio introduces the V-BookTM - an "iPod-ready" digital video presentation (of the book), with bestselling author and business expert Jeffrey Gitomer's Little Book Series TM. The groundbreaking new technology includes the complete videobook in two formats -iPod-ready digital video and traditional DVD - along with the audio-only CD. The "v-book" is a visual component of Gitomer presenting the materials from the audiobook (and hardcover) in an interactive and presentation-styled format, so viewers can see the "message from the book" in action. A revolutionary breakthrough in personal-development publishing, the new format is perfect for today's tech-savvy consumers who have grown accustomed to gathering information quickly and promises to turn audiobook listeners into videobook viewers - often using the same player.
The multiple-title "V-Book" series launches today with Gitomer's #1 bestseller THE LITTLE RED BOOK OF SELLING, followed by THE LITTLE GOLD BOOK OF YES! ATTITUDE FOR A LIFE-TIME OF SUCCESS in January 2009. A sought-after speaker and seminar leader, Gitomer's audio provide the ideal platform to introduce the V-Book TM - presenting a unique message with distinctive energy and an engaging style. The mix offers an unprecedented range of options for the sales and personal development consumer. The V-Book TM is perfect for people on the go, who want their advice and motivation in a format they can listen to or watch whenever they need - at home, in the office, or on their portable computers and mp3 video players.
Chris Lynch, Executive Vice President and Publisher of Simon & Schuster Audio, views Gitomer's trademarked V-BookTM format as a major new opportunity to help personal-development authors meet the changing needs of their listeners and readers. "We have been publishing self-help audio for more than twenty years, and remember that some of our earliest customers were listening to tapes of their favorite motivational authors while driving between sales calls," said Lynch. "Today's customers, in addition to buying CDs and digital downloads, are also watching video on the same laptops and mp3 players they sometimes use for listening to audio. By updating our methods of reaching those listeners, the V-BookTM utilizes 21st-Century digital technology to create a promising new video format for self-help enthusiasts.
"Audiobooks certainly have a long and happy life ahead of them, but we recognize that our customers' habits are changing with technology," Lynch continued. "Jeffrey's V-BooksTM are designed for people on the go, who want their advice and motivation in a format they can watch or listen to whenever they need a jolt of his insight and inspiration. With his high-energy delivery, and his emphasis on nuggets of wisdom that can be put to immediate use, Jeffrey Gitomer and his Little Book series offers an unbeatable opportunity to prove V-Book'sTM value to customers."
"Publishers have been chasing me for years to have my books published on audio, but S&S was the first publisher to embrace my idea for a new way to deliver my message," says Jeffrey Gitomer. "This partnership is going to bring my hard-earned wisdom to a larger audience than just a typical audiobook would. Whether someone is at home, at work, or listening or viewing on his or her iPod, or MP3 player, they will be able to get the valuable information my books have to offer at the moment they need it, and that's going to make them a better businessperson."
Gitomer's books have enjoyed long runs on the New York Times, Wall Street Journal, and USA Today bestseller lists, and there are over two million copies of his Little BookTM series in print. The Wall Street Journal raves, "What's especially solid about Mr. Gitomer's books is their grounding in ethics....Success, for him, comes from the heart." The world's #1 authority on selling brings his passion to the field as well: Gitomer delivers an average of over 100 seminars each year, 25-30 of which are open to the general public, who pay top dollar to attend. Gitomer's weekly e-zine Sales Caffeine reaches over 350,000 loyal subscribers each Tuesday, and his website, www.gitomer.com, gets as many as 100,000 weekly hits.
THE LITTLE RED BOOK OF SELLING: 12.5 Principles of Sales Greatness, V-BookTM and audio debuts on September 9, 2008, and will be followed by the V-BookTM and audio publication of THE LITTLE GOLD BOOK OF YES! ATTITUDE: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success on January 6, 2009. THE SALES BIBLE: The 10.5 Commandments of Sales Success, published on audio CD and e-audio earlier this year, will be released in the V-BookTM format in December, 2008. Future titles in the Little BookTM series, scheduled for audio and V-BookTM publication in 2009 and beyond, include: The Little Black Book of Connections, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, and The Little Red Book of Sales Answers.
ABOUT THE AUTHOR
Jeffrey Gitomer is the world's #1 expert on selling. He is the author of New York Times best sellers the Little Good Book of YES! Attitude and the Little Green Book of Getting Your Way, as well as the Wall Street Journal and BusinessWeek bestsellers, Little Red Book of Selling; Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless.
ABOUT THE PUBLISHER
Simon & Schuster Audio is a leading publisher of general interest audiobooks including bestselling fiction, nonfiction, business/finance, self-improvement, inspiration, language learning programs, original audiobook productions, and children's titles. In addition to a list that includes such unparalleled authors as Ernest Hemingway, David McCullough, Stephen King, Phillip McGraw, and Mary Higgins Clark, Simon & Schuster Audio has produced audiobooks that have won six Grammy Awards and earned twenty-eight Grammy nominations since 1989. For more information about Simon & Schuster Audio, visit our website at www.SimonSaysAudio.com.
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.SimonSays.com.
* * *
THE LITTLE RED BOOK OF SELLING:
12.5 Principles of Sales Greatness
By Jeffrey Gitomer, read by the author
Unabridged CD: 4 hours on 4 CDs / ISBN: 0-7435-7254-8 / $29.95
Unabridged V-Book: 4 hours on 1 mp3 audio disc, 1 CD-ROM, and 1 DVD/ ISBN: 0-7435-7376-5 / $49.95
September 9, 2008
THE LITTLE GOLD BOOK OF YES! ATTITUDE:
How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
By Jeffrey Gitomer, read by the author
Unabridged CD: 4 hours on 4 CDs / ISBN: 0-7435-7260-2 / $29.95
Unabridged V-Book: 4 hours on 1 mp3 audio disc, 1 CD-ROM, and 1 DVD/ ISBN: 0-7435-7377-3 / $49.95
January 6, 2009
THE SALES BIBLE:
The 10.5 Commandments of Sales Success
By Jeffrey Gitomer, read by the author
Unabridged CD: 8 hours on 7 CDs / ISBN: 0-7435-7266-1 / $39.95
Simultaneous with the Harper Collins hardcover edition
May 6, 2008
Unabridged V-Book: 8 hours on 1 mp3 discs, 1 CD-ROM, and 2 DVDs / ISBN: 0-7435-7378-1 / $59.95
December 16, 2008
* * *