Release

MICHAEL ORINGER JOINS CBS RADIO'S MARKETING DIVISION AS GENERAL SALES MANAGER OF THE ALTITUDE GROUP

Former Coca-Cola Executive To Oversee Sales Efforts of CBS RADIO's

Integrated Marketing And Digital Media Units

  

CBS RADIO today announced Michael Oringer as Senior Vice President/General Sales Manager of the Altitude Group, the Company's integrated marketing division.  He also will have oversight of CBS RADIO's digital media sales, including the Company's Internet properties, and streaming and podcasting efforts.  The appointment is effective immediately.  He will be based in New York and report to David Goodman, President of Marketing.

 

"As a skilled marketer with an impressive track record, Mike comes to CBS RADIO ready to make an immediate impact in unifying our integrated marketing and new media sales operations," said Goodman.  "Mike's extensive experience with arguably one of America's most well-known brands includes executing sophisticated marketing plans utilizing a variety of touchpoints.  His expertise in this area, coupled with his ability to successfully manage a cross-functional sales team, will be invaluable as we continue to focus on creating advertiser-friendly programs utilizing CBS RADIO's litany of assets."

 

The Altitude Group's extensive team of dedicated marketing and sales specialists attract blue chip advertisers to CBS RADIO given their unique approach of weaving clients' brands into the DNA of station assets through multi-platform campaigns, and ability to build creative connections to the consumer.  The Altitude Group is led by Executive Vice President, Rich Lobel.

 

One of the largest major-market operators in the United States, CBS RADIO operates 179 radio stations across the country.  Audio streams of more than 75 CBS RADIO stations and custom channels are currently available online, and in excess of 100 regularly scheduled podcasts are offered through the Company's news and news/talk stations.

 

Prior to joining CBS RADIO, Oringer had a more than 15-year career with Coca-Cola most recently serving as Director of Marketing for the Northeast Region (1/05-5/06).  He began his tenure with Coca-Cola in 1989 and served in a variety of executive management positions with increasing responsibility, including National Accounts Manager, Coca-Cola Fountain (1990-92), Director of Marketing, Coca-Cola Bottling Company of New York (1993-97), Vice President of Marketing, New York Division, Coca-Cola Enterprises (1999-2001) and Director of Marketing, New York Division, Coca-Cola North America (2001-04), among others.

 

As a member of the executive team for Coca-Cola North America, Oringer was responsible for the strategic development and implementation of the division's annual marketing plans, and executed consumer and customer programs tied to global and regional properties, including, but not limited to, the NBA, the Olympic Games and the New York Yankees.

 

Oringer began his career at Procter and Gamble Distributing where he had oversight of the marketing and sales volume of the Division's products to New York Metro chains, wholesalers, warehouses and independents.  He also was responsible for the introduction of several new brands and line extensions.

 

Oringer was graduated from Cornell University with a degree in consumer economics.

 

About CBS RADIO

CBS RADIO is one of the largest major-market operators in the United States with stations covering news, alternative rock, country, FM talk, classic rock, oldies, JACK and urban formats, among others.  A division of CBS Corporation, CBS RADIO operates 179 radio stations, the majority of which are in the nation's top 50 markets.  CBS RADIO also has made aggressive moves to converge new and traditional media through creative programming and advanced delivery methods, including online streaming, HD Radio and podcasting.  In May 2005, CBS RADIO launched the world's first podcast programmed radio station, KYOURADIO.  Additionally, CBS Radio is home to 29 of the country's leading sports franchises amongst MLB, the NFL, the NBA, the WNBA and the NHL, including the New York Yankees, New York Mets, Chicago White Sox, New England Patriots, New York Giants, Chicago Bears and the Detroit Red Wings.  For more information on CBS RADIO, please visit http://www.cbspressexpress.com/Local%20Settings/Temp/www.cbsradio.com.

 

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CBS RADIO Press Contact:    Karen L. Mateo

                                                212/846-7638

                                                karen.mateo@cbsradio.com

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