CBS Sports’ presentation of Chiefs-Cowboys on Thanksgiving Day delivered historic, record-setting viewership with 57.230 million viewers, the most-watched regular-season game in NFL history.

“The NFL. Thanksgiving. Chiefs. Cowboys. A perfect recipe for a record audience. We’re thrilled and honored this NFL showcase on CBS and Paramount+ delivered the most-watched regular-season game in NFL history,” said David Berson, President and CEO, CBS Sports. 

Chiefs-Cowboys on Thanksgiving Day is the Most-Watched NFL Regular-Season Game Ever

• The Cowboys’ 31-28 win over the Chiefs averaged 57.230 million viewers, up +47% vs. last year’s comparable game (38.839 million viewers, Giants-Cowboys) and shattering the previous NFL record by +36% (42.059 million viewers, Giants-Cowboys, 11/24/22).

Audience Peaked with More Than 61 Million Viewers

• Viewership peaked with 61.357 million viewers for the game’s thrilling conclusion (7:45-8:00 PM ET).

Paramount+ Scores Record Streaming 

• Paramount+ registered its most-streamed NFL regular-season game ever.

“NFL ON CBS” Record-Setting Season Continues Across Platforms

• Season to date, “NFL ON CBS” has its best viewership since the NFL returned to CBS in 1998, averaging 22.120 million viewers, up +9% vs. last year.
• Paramount+ is delivering its most-streamed NFL season to date.

Source: Nielsen Big Data + Panel