BOOSTS AUDIENCE AND CUTS GAP WITH “SATURDAY TODAY” TO BEST LEVELS IN 46 WEEKS

CBS THIS MORNING: SATURDAY increased its share of the morning audience and cut the gap with “Saturday Today” to its lowest level in 46 weeks, according to Nielsen live plus same day ratings for Saturday, Feb. 1.

The program delivered 2.158 million viewers and 532,000 adults 25-54. CBS THIS MORNING: SATURDAY increased its audience share by two points while “Saturday Today” and “Good Morning America Saturday” each fell one point when compared to the same week a year ago. CBS THIS MORNING: SATURDAY closed the gap in viewers from last year with “Saturday Today” by 48% and “Good Morning America Saturday” by 29% and delivered the smallest gap with “Saturday Today” since March 16, 2019 and “Good Morning America Saturday” in five weeks.

CBS THIS MORNING: SATURDAY increased the audience share by three points with adults 25-54 while “Saturday Today” fell four, compared with the same week a year ago. CBS THIS MORNING: SATURDAY closed the gap from last year with “Saturday Today” by 59% and “Good Morning America Saturday” by 26% and delivered the smallest gaps with “Saturday Today” in 13 weeks and “Good Morning America Saturday” in two weeks.

Brian Applegate is the executive producer of CBS THIS MORNING: SATURDAY.

Each Saturday morning, Michelle Miller, Dana Jacobson and Jeff Glor deliver two hours of original reporting, breaking news and profiles of leading figures in culture and the arts. The show is presented in an engaging and informative format that challenges the norm in network morning news programs. Weekly segments on CBS THIS MORNING: SATURDAY include the Emmy-nominated “Saturday Sessions,” where audiences are routinely exposed to some of the best new talent in music, and “The Dish,” a James Beard Award-winning segment where chefs and culinary experts from around the world present their unique cuisines in the context of their life story.

* * *

Press Contacts: