Ratings
CBS NEWS RATINGS HIGHLIGHTS FOR THE WEEK OF AUGUST 22
60 MINUTES PRESENTS
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Was the week’s #1 primetime broadcast in viewers, tied for #1 in adults 18+, and was #5 overall in adults 25-54. (Watch 60 MINUTES)
CBS MORNINGS
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Was the only program to grow from the prior week across adults, women and men. (Watch CBS MORNINGS)
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Grew in the adults 25-54 demo for the second consecutive week and delivered its best number in 11 weeks.
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Delivered 2.4 million viewers, with 510,000 of them in the adults 25-54 demographic, 314,000 women 25-54 and 196,000 men 25-54.
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Grew +2% in the adults 25-54 demo while NBC was down -3% and ABC was down -4%.
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Grew +1% in women and +4% in men with the competition dropping week-to-week in both.
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Gained one competitive share point among adults and women and two points among men.
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With 30 share points in men the broadcast hit its highest mark since December 2019.
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Is delivering the tightest gaps for the season in adults 25-54 with ABC and NBC ever (since at least 1991), trailing NBC by -280,000 and ABC by -247,000.
CBS EVENING NEWS WITH NORAH O’DONNELL
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Posted more week-to-week growth than the competition across viewers and key adults 25-54. (Watch the CBS EVENING NEWS)
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Was up +5% among viewers while both NBC and ABC were down.
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Delivered 4.5 million viewers and 725,000 adults 25-54 the week ending August 26.
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Was up +7% week-to-week in adults 25-54.
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Was up +13% in women 25-54 week-to-week and gained two competitive share points.
48 HOURS ENCORE
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Was Saturday night’s #1 primetime program in viewers. (Watch 48 HOURS)
CBS SATURDAY MORNING
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Delivered 1.6 million viewers with 236,000 of them in the adults 25-54 demographic. (Watch CBS SATURDAY MORNING)
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Has closed the viewer gap with ABC by 6% and with NBC by 4%.
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Has closed the gap in the adults 25-54 demo with ABC by 7% and with NBC by 12%.
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Is delivering the tightest gaps in the demo this season with NBC and ABC ever, dating to 1997/98.
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Is delivering its tightest gap among viewers with NBC ever (since 1997/98) and with ABC since 2006/07.
CBS WEEKEND NEWS: SATURDAY
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Posted its largest audience since December and its best adults 25-54 performance since June.
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Delivered 3.2 million viewers, with 375,000 of them adults 25-54.
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Gained +1.3 million viewers and +164,000 adults 25-54 from the previous week.
(All data Nielsen live plus same day ratings for 8/22-8/28)
(Editor’s Note: CBS SUNDAY MORNING and FACE THE NATION aired with amended titles on August 28.)
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