July 2025

THE ROAD

From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban — who also serves as the series’ headlining superstar — THE ROAD follows 12 talented emerging musicians as they compete as opening acts for GRAMMY Award winner Urban at music venues across America. In his search for the next big artist, alongside GRAMMY Award winner Gretchen Wilson, who acts as “Tour Manager” for the series, Urban is joined by executive producers Blake Shelton and Taylor Sheridan, and other country music stars (to be announced) throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize (to be announced). Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats – singers, songwriters and instrumentalists – offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.

ON AIR:

THE ROAD premieres Sunday, Oct. 19 (9:00 PM - 10:00 PM, ET/PT) on the CBS Television Network and streaming on Paramount+*.

Airs 9:30-10:30 PM ET on Sunday, Oct 26 and Sunday, Nov. 2, following NFL Doubleheader, before moving to its regular 9:00-10:00 PM Sunday time period on Nov. 9.

 

PRODUCED BY:

MTV Entertainment Studios, Lucky Horseshoe Productions, 101 Studios and Bosque Ranch Productions.

 

EXECUTIVE PRODUCERS:

 

Taylor Sheridan (Bosque Ranch Productions), Blake Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions) and Keith Urban serve as executive producers.

 

CBS PR X / Twitter: https://twitter.com/CBSNetworkPR

CBS PR Threads: https://www.threads.net/@cbsnetworkpr

*Live and on-demand for Paramount+ Premium plan subscribers, or on-demand for Paramount+ Essential subscribers the day after the episode airs. 

**

Press Contacts:

Erin Freilich

Erin.freilich@paramount.com

Julie Holland

julie.holland@cbs.com

 

 

 

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  • Blake Shelton

    Character
    Executive Producer and On-Air Talent, THE ROAD
  • Keith Urban

    Character
    Headliner and Executive Producer, THE ROAD