May 2025

THE ROAD

From executive producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban, THE ROAD follows GRAMMY Award winner Urban, who also serves as the headlining superstar for the series, on his journey to discover the next big artist alongside GRAMMY Award winner Gretchen Wilson, who acts as the “tour manager.” The docu-follow format trails a group of emerging musicians (to be announced) as they open for Urban at music venues across America, competing to win over local fanbases to secure a spot in the next city and remain on the tour. In the end, only one will walk away with the ultimate prize. THE ROAD offers viewers a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams. THE ROAD will air Sundays at 9:00 PM starting fall 2025.

ON AIR:	Sundays at 9:00 PM starting fall 2025
PRODUCED BY:	MTV Entertainment Studios, Lucky Horseshoe Productions, 101 Studios and Bosque Ranch Productions.
EXECUTIVE PRODUCERS:	Taylor Sheridan (Bosque Ranch Productions), Blake Shelton (Lucky Horseshoe Productions), David Glasser (101 Studios), Lee Metzger (Lucky Horseshoe Productions) and Keith Urban serve as executive producers.

 

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Press Contacts:

Erin Freilich	Erin.freilich@paramount.com
Julie Holland	julie.holland@cbs.com

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