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LOS ANGELES – June 30, 2025 – CBS’ THE PRICE IS RIGHT, the most-watched series in daytime, is celebrating heroic hometown heroes in a patriotic Independence Day special episode airing Friday, July 4 (11:00 AM, ET/10:00 AM, PT) on CBS. Firefighters, paramedics and police officers, some of whom worked tirelessly during the recent Los Angeles fires, will “come on down” to play for big cash, cars and exciting prizes including a luxury boat and camper trailer perfect for summer getaways and thrilling outdoor adventures.

THE PRICE IS RIGHT, network television’s #1-rated daytime series and the longest-running game show in television history, is produced by Fremantle and broadcast weekdays (11:00 AM-12:00 PM, ET/10:00-11:00 AM, PT), and is available to stream on Paramount+. Evelyn Warfel is the executive producer.

THE PRICE IS RIGHT social media:

TikTok: https://www.tiktok.com/@thepriceisright?lang=en

Instagram: https://www.instagram.com/TheRealPriceIsRight/

Facebook: http://www.facebook.com/ThePriceIsRightCBS

Website: http://www.cbs.com/daytime/the_price_is_right/

Press Contact:

SMITHHOUSE for THE PRICE IS RIGHT – cbsdaytime@smithhousestrategy.com