Multiple Daytime Emmy Award-Winning Drama Renewed Through 37th Season

Set in the glamorous world of the Los Angeles fashion industry, THE BOLD AND THE BEAUTIFUL is celebrating 35 years on the air Wednesday, March 23. Since its premiere on the CBS Television Network on March 23, 1987, the series has won 100 Daytime Emmy Awards and is the most-watched U.S.-produced daytime drama in the world, airing in 100 countries, with millions of viewers around the globe.

The CBS Television Network also announced today that the series has been renewed for two more years, through the 2023-2024 broadcast season.

THE BOLD AND THE BEAUTIFUL, created by the late William J. Bell and his wife, Lee Phillip Bell, has been written and executive produced by their son Bradley since 1992, and boasts two original cast members: Katherine Kelly Lang (Brooke Logan) and John McCook (Eric Forrester).

For 35 years, THE BOLD AND THE BEAUTIFUL has been a cornerstone of our #1 daytime lineup,” said Margot Wain, senior vice president, daytime programs, CBS Entertainment. “Congratulations to our talented cast and crew, as well as Bradley Bell, who have made this show a creative and ratings success, and thank you to B&B’s dedicated fans, whose passion for these characters and stories is unrivaled.”

35 years ago, I would have never imagined what was in store,” said Bradley P. Bell, executive producer and head writer of THE BOLD AND THE BEAUTIFUL. “Since our premiere in 1987, it’s been a fantastic journey and incredible experience for all of us. We would not be here if not for the invaluable support of CBS and our millions of fans around the globe for their loyalty and support.”

On Thursday, March 24, (1:30-2:00 PM, ET/12:30-1:00 PM, PT) THE BOLD AND THE BEAUTIFUL will air a special standalone episode dedicated to Brooke Logan and five of her true loves. Fan favorites and former cast members Jack Wagner, who played Nick Marone from 2003 to 2012, and Winsor Harmon, who played Thorne Forrester from 1996 to 2016, return for this can’t-miss episode. John McCook, Don Diamont (Bill Spencer) and Thorsten Kaye (Ridge Forrester) are also featured.

Throughout its long history, THE BOLD AND THE BEAUTIFUL has racked up many impressive stats. Here is a look at 35 years by the numbers:

  • 8,734 episodes

  • 393,750 pages of dialogue memorized by the cast

  • 100 weddings…including a few that were cancelled and interrupted!

  • 23 babies born on screen

  • 1,700 sets created by the art department

  • 1,793 cans of hairspray and 415 tubes of lipstick used by B&B’s Emmy Award-winning hair and makeup departments

  • 100 Daytime Emmy Award wins; 306 nominations

  • The show has shot in 14 cities in 11 international countries.

THE BOLD AND THE BEAUTIFUL is broadcast weekdays (1:30-2:00 PM, ET/12:30-1:00 PM, PT) on the CBS Television Network. It is a Bell-Phillip Television production. Bradley P. Bell is the executive producer and head writer.

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B&B Twitter: @BandB_CBS, @BoldInsider

B&B Instagram: @boldandbeautifulcbs


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B&B Press Contacts:

Kate Cafaro

Eva Basler

Photo Contacts:

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