“CBS Mornings” Is the Only Network Morning Program to Post Audience Growth for Five Consecutive Weeks

CBS MORNINGS delivered its largest audiences this season in viewers, adults and women 25-54, according to Nielsen live plus same day ratings for the week ending Feb. 4. The broadcast delivered 2.7 million viewers, up +3% week-to-week. CBS MORNINGS is the only network morning program to post five consecutive weeks of audience growth.

In the adults 25-54 demo, CBSM delivered 584,000 viewers, up +4%. NBC grew +7%, while ABC grew +2%.

For the season, CBS MORNINGS is delivering the tightest gaps in adults 25-54 with ABC and NBC ever (since at least 1991), closing the gap with ABC by only -279k and NBC by -362k.

CBS MORNINGS, hosted by Gayle King, Tony Dokoupil and Nate Burleson, launched on Sept. 7, 2021. In the 22 weeks since launch, CBS MORNINGS is up +3% in adults and +5% in women compared to the previous 22-week period, which is better than the competition, NBC (+1% in adults and flat among women) and ABC (-1% among adults and down -5% in women).

CBS MORNINGS delivers each day two hours of original reporting, breaking news, top-level newsmaker interviews and artful storytelling from the new, state-of-the art studio inside the ViacomCBS world headquarters in the heart of Times Square. CBS MORNINGS, with co-hosts Gayle King, Tony Dokoupil and Nate Burleson, combines impactful journalism and rich storytelling that leaves viewers more informed, more prepared and more uplifted to take on the day.

Shawna Thomas is the executive producer of CBS MORNINGS.

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