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CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
November 30, 2004
CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
CBS Wins in Adults 18-49 For the Sixth Week This Season, As Many as The Last Two Seasons Combined
CBS Has 8 of the Top 10 Programs
"Two and a Half Men" Hits Series Highs in Viewers and Key Demographics
"The Amazing Race" Wins Its Time Period in Viewers and Key Demographics
"48 Hours Mystery" Has Season Highs in Viewers and Key Demos
In a week that included the Thanksgiving holiday weekend, CBS placed first in viewers, adults 18-49 and adults 25-54 with 8 of the top 10 most watched programs, according to Nielsen ratings for the week ending Nov. 28, week 10 of the 2004-2005 television season.
CBS won in viewers for the ninth time in 10 weeks while the Network's win in adults 18-49 was its sixth this season, as many as the last two seasons combined.
For the week in viewers, CBS (13.91m) topped ABC (11.05m), NBC (10.02m) and FOX (7.47m). Season-to-date, CBS (13.40m) is ahead of NBC (10.27m), ABC (10.26m) and FOX (9.61m).
For the week in households, CBS (8.8/15) was +28% ahead of ABC (6.9/11), +42% over NBC (6.2/10) and +100% over FOX (4.4/07). Season-to-date, CBS has a +28% advantage over NBC (6.8/11), +32% over ABC (6.6/11) and +43% over FOX (6.1/10).
For the week, CBS was first in adults 25-54 (5.1/12) and adults 18-49 (4.2/11). Season-to-date, CBS is first in adults 25-54 (5.2/12) with a +0.7 lead over second place NBC and first in adults 18-49 (4.2/11), +0.3 ahead of NBC and ABC. This time last year, CBS was first in adults 25-54 (+0.1 ahead of NBC). In adults 18-49 this time last year, CBS was third, trailing both NBC by -0.5 and FOX by -0.2.
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?? TWO AND A HALF MEN was first in households (12.3/18), viewers (18.94m), adults 25-54 (8.1/17) and adults 18-49 (6.8/15). This is TWO AND A HALF MEN's most watched episode ever and best performance ever in households, adults 18-34, adults 18-49 and adult 25-54. TWO AND A HALF MEN also built on its first-run RAYMOND lead-in by a best ever +10% in adults 18-49 and +11% in adults 25-54.
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?? THE AMAZING RACE 6 was first in households (7.1/11), viewers (11.46m), adults 25-54 (5.2/12), adults 18-49 (4.7/12) and adults 18-34 (3.9/11). Compared to last week's two-hour premiere, THE AMAZING RACE 6 retained 97% of the premiere's viewers, 94% of the adults 18-49 and 95% of the adults 25-54. This is the highest rated second broadcast of any edition of THE AMAZING RACE since THE AMAZING RACE 2's 3/13/02 broadcast in households, viewers, adults 18-49 and adults 25-54.
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? CSI: NY (8.3/14, 13.50m viewers) was first in viewers, adults 25-54 (5.7/14) and (5.1/13).
?? CBS has won all ten Thursdays this season in households, viewers, adults 25-54 and adults 18-49 including all four Thursdays of the November 2004 sweep. ?
? SURVIVOR: VANUATU SPECIAL (S) won its time period in households (8.8/17), viewers (16.48m), adults 25-54 (6.9/18), adults 18-49 (6.0/17) and adults 18-34 (4.7/16).
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? CSI: CRIME SCENE INVESTIGATION SPECIAL (S) was first in households (13.5/24), viewers (24.38m), adults 25-54 (10.2/24), adults 18-49 (8.4/22) and adults 18-34 (7.0/21). CSI is the top rated broadcast of the night in households, adults 18-34, adults 18-49 and adults 25-54 and the night's most watched program. It is the fifth consecutive week CSI has topped "The Apprentice" in adults 18-34.
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? WITHOUT A TRACE was first in households (11.9/22), viewers (19.79m), adults 25-54 (8.0/20), adults 18-49 (6.3/17) and adults 18-34 (5.3/16).
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? 48 HOURS MYSTERY was first in households (6.6/12) second in viewers (9.26m), adults 25-54 (3.2/08) and adults 18-49 (2.6/07) - all behind ABC's football. This is 48 HOURS MYSTERY's best delivery in households, viewers and key demos this season.
CBS top programs of the week: #2 CSI THANKSGIVING (S) (an average of 24.38m viewers), #3 CSI: MIAMI (22.12m), #4 WITHOUT A TRACE THANKSGIVING (S) (19.79m), #5 TWO AND A HALF MEN (18.94m), #6 EVERYBODY LOVES RAYMOND (18.54m), #8 60 MINUTES (17.69m), #9 COLD CASE (17.51m), #10 SURVIVOR: VANUATU THANKSGIVING (S) (16.48m), #13 NCIS (14.71m), #15 CSI FRIDAY SPECIAL (S) (R) (13.74m), #16 CBS SUNDAY MOVIE "When Angels Come to Town" (1..70m), #18 CSI: NY (13.50m), #26 THE AMAZING RACE 6 (11.46m), #27 STILL STANDING (11.18m) and #28 LISTEN UP (10.92m).
NATIONAL NIELSEN SUMMARY - PRIMETIME Week #10 of 2004-05 Season (ending: 11/28/04)
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2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.8 15 8.4 14 +5%
NBC 6.2 10 6.4 11 -3%
ABC 6.9 11 5.9 10 +17%
FOX 4.4 7 4.5 7 -2%
WB 2.6 4 2.3 4 +13%
UPN 2.2 4 2.4 4 -8%
VIEWERS
(000) (000) Chg
CBS 13,907 13,275 +5%
NBC 10,018 9,841 +2%
ABC 11,047 8,993 +23%
FOX 7,473 7,299 +2%
WB 3,939 3,523 +12%
UPN 3,402 3,696 -8%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.1 12 4.8 12 +6%
NBC 4.2 10 4.2 10 n.c.
ABC 4.7 11 3.7 9 +27%
FOX 2.9 7 3.0 7 -3%
WB 1.4 3 1.3 3 +8%
UPN 1.4 4 1.6 4 -13%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.2 11 3.8 11 +11%
NBC 3.6 10 3.7 10 -3%
ABC 4.1 11 3.2 9 +28%
FOX 2.9 8 3.0 8 -3%
WB 1.4 4 1.4 4 n.c.
UPN 1.4 4 1.5 4 -7%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.0 9 2.5 8 +20%
NBC 3.0 9 3.1 10 -3%
ABC 3.4 10 2.6 9 +31%
FOX 3.0 9 3.1 10 -3%
WB 1.4 4 1.5 5 -7%
UPN 1.4 4 1.5 5 -7%
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NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/04-11/28/04)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.7 14 8.8 14 -1%
NBC 6.8 11 7.4 12 -8%
ABC 6.6 11 6.4 11 +3%
FOX 6.1 10 6.6 11 -8%
WB 2.6 4 2.8 4 -7%
UPN 2.5 4 2.5 4 n.c.
VIEWERS
(000) (000) Chg
CBS 13,402 13,493 -1%
NBC 10,272 11,039 -7%
ABC 10,255 9,765 +5%
FOX 9,613 10,256 -6%
WB 3,937 4,177 -6%
UPN 3,619 3,647 -1%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.2 12 5.0 12 +4%
NBC 4.5 11 4.9 12 -8%
ABC 4.4 11 4.2 10 +5%
FOX 3.9 9 4.2 10 -7%
WB 1.6 4 1.6 4 n.c.
UPN 1.5 4 1.6 4 -6%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.2 11 3.8 11 +11%
NBC 3.9 10 4.3 12 -9%
ABC 3.9 11 3.7 10 +5%
FOX 3.7 10 4.0 11 -8%
WB 1.6 4 1.7 4 -6%
UPN 1.5 4 1.5 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.0 9 2.6 8 +15%
NBC 3.3 10 3.7 12 -11%
ABC 3.3 10 3.0 9 +10%
FOX 3.3 10 3.8 12 -13%
WB 1.8 5 1.9 6 -5%
UPN 1.5 5 1.6 5 -6%
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Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 11/22/04 - 11/28/04
Persons 2+
1 Desperate Housewives ABC 27,240
2 CSI - THANKSGIVING (S) CBS 24,376
3 CSI: MIAMI CBS 22,119
4 WITHOUT A TRACE-THNKS (S) CBS 19,792
5 TWO AND A HALF MEN CBS 18,944
6 EVERYBODY LOVES RAYMOND CBS 18,540
7 Extreme Makeover: Hm Ed-8P ABC 18,210
8 60 MINUTES CBS 17,691
9 COLD CASE CBS 17,510
10 SURVIVOR: VANUATU-THNKS (S) CBS 16,476
11 NFL Monday Night Football ABC 15,633
New England at Kansas City
12 Law & Order: SVU NBC 15,205
13 NCIS CBS 14,708
14 Seinfeld Story (S) NBC 14,111
15 CSI FRIDAY SPCL (R)(S) CBS 13,737
16 CBS SUNDAY MOVIE CBS 13,696
"When Angels Come To Town"
17 Boston Legal ABC 13,648
18 CSI: NY CBS 13,497
19 Apprentice-11/25 (S) NBC 12,920
20 Law & Order NBC 12,619
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 11/22/04 - 11/28/04
Adults 25-54
1 Desperate Housewives ABC 13.8
2 CSI - THANKSGIVING (S) CBS 10.2
3 CSI: MIAMI CBS 9.7
4 TWO AND A HALF MEN CBS 8.1
4 Extreme Makeover: Hm Ed-8P ABC 8.1
6 WITHOUT A TRACE-THNKS (S) CBS 8.0
7 EVERYBODY LOVES RAYMOND CBS 7.3
8 Law & Order: SVU NBC 7.2
9 NFL Monday Night Football ABC 6.9
New England at Kansas City
9 SURVIVOR: VANUATU-THNKS (S) CBS 6.9
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11 Seinfeld Story (S) NBC 6.6 12 Boston Legal ABC 6.5 13 Apprentice-11/25 (S) NBC 6.0 14 CSI: NY CBS 5.7 15 COLD CASE CBS 5.5 16 Fear Factor NBC 5.4 17 60 MINUTES CBS 5.3 18 AMAZING RACE: 6 CBS 5.2 18 NFL Monday Pre-Kick ABC 5.2 18 According to Jim 9pm ABC 5.2
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 11/22/04 - 11/28/04
Adults 18-49
1 Desperate Housewives ABC 12.5
2 CSI - THANKSGIVING (S) CBS 8.4
3 CSI: MIAMI CBS 8.1
4 Extreme Makeover: Hm Ed-8P ABC 7.5
5 TWO AND A HALF MEN CBS 6.8
6 WITHOUT A TRACE-THNKS (S) CBS 6.3
7 EVERYBODY LOVES RAYMOND CBS 6.2
8 LAW AND ORDER:SVU NBC 6.0
8 NFL Monday Night Football ABC 6.0
New England at Kansas City
8 SURVIVOR: VANUATU-THNKS (S) CBS 6.0
11 Seinfeld Story (S) NBC 5.8
12 Boston Legal ABC 5.7
13 Apprentice-11/25 (S) NBC 5.4
14 Fear Factor NBC 5.0
15 CSI: NY CBS 4.7
15 AMAZING RACE: 6 CBS 4.7
17 NFL Monday Pre-Kick ABC 4.4
18 According to Jim 9pm ABC 4.2
18 Biggest Loser NBC 4.2
18 60 MINUTES CBS 4.2
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