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CBS HAS ITS OWN JULY 4TH WEEK FIREWORKS AS NETWORK'S REBROADCASTS LEAD TO WEEKLY WIN IN VIEWERS AND ADULTS 25-54

July 7, 2004

CBS HAS ITS OWN JULY 4TH WEEK FIREWORKS AS NETWORK'S REBROADCASTS LEAD TO WEEKLY WIN IN VIEWERS AND ADULTS 25-54

CBS Has The Week's Top Four Programs and Six of the Top Eight

"CSI" Is No. 1 in Viewers, Adults 18-49 and Adults 25-54 Followed By "CSI: Miami"

"Two and a Half Men" and "Everybody Loves Raymond" Are The Top Comedies in Viewers and Key Demographics

Fall, Winter, Spring and Now Summer....CBS is No. 1

CBS's rebroadcasts of its top dramas and comedies again dominated the weekly ratings leading the Network to a first place finish in viewers and adults 25-54, according to Nielsen ratings for the week ending July 4, week 41 of the 2003-2004 television year.

CBS had the top four most watched programs of the week -- CSI, CSI: MIAMI, WITHOUT A TRACE and TWO AND A HALF MEN.

CSI and CSI: MIAMI were the top two programs of the week in adults 18-49 and adults 25-54. ?
Summer to date, CBS has the top four programs (CSI, WITHOUT A TRACE, CSI: MIAMI and 60 MINUTES) and seven of the top eight (EVERYBODY LOVES RAYMOND (#6), TWO AND A HALF MEN (#7), COLD CASE (#8)). ?
CSI and CSI: MIAMI are the summer's top two programs in adults 25-54 and the top two scripted programs in adults 18-49. WITHOUT A TRACE is the #3 program in adults 25-54 and is tied as the #3 scripted program in adults 18-49 (with "Law & Order" and TWO AND A HALF MEN). ?
TWO AND A HALF MEN and EVERYBODY LOVES RAYMOND are the summer's top two comedies in adults 18-49 and adults 25-54. ?
Summer to date, CBS is first in households and viewers, tied for first in adults 25-54 (with NBC) and tied for a strong second in adults 18-49 (with an NBA driven ABC) just -0.3 behind NBC. ?
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CBS Television...2

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For the week in viewers, CBS (7.99m) topped NBC (6.46m), FOX (4.91m) and ABC (4.71m). Summer-to-date (from 5/31/04), CBS is first in viewers (8.41m), ahead of NBC (7.21m), ABC (6.03m) and FOX (4.71m). ?
For the week in households, CBS (5.4/11) topped NBC (4.4/09) by +23% and ABC and FOX (3.2/06, each) by +69%. Summer-to-date, CBS (5.7/11) is first, +16% ahead of NBC (4.9/09), +43% ahead ABC (4.0/07) and +84% ahead of FOX (3.1/06). ?
? CBS was first in adults 25-54 (2.7/09, in the demographic most important to advertisers*) for the second consecutive week and tied for second in adults 18-49 (2.1/08, with FOX and -0.2 behind NBC). Compared to the same week last year, CBS was up +6% in households, +8% in adults 25-54 and +11% in adults 18-49. ?
CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (R) (an average of 15.94m viewers), #2 CSI: MIAMI (R) (13.52m), #3 WITHOUT A TRACE (R) (13.07m), #4 TWO AND A HALF MEN (R) (11.39m), #6 EVERYBODY LOVES RAYMOND (10.74m), #8 WITHOUT A TRACE SPECIAL (R) (S) (9.59m), #12 48 HOURS MYSTERY (R) (8.56m), #13 NAVY NCIS (R) (8.52m), #14 60 MINUTES II (8.39m), #15 NAVY NCIS SPECIAL (R) (S) (8.31m), #16 60 MINUTES SPECIAL (R) (S) (8.07m), #20 THE KING OF QUEENS SPECIAL (R) (S) (7.66m), #24 YES DEAR (R) (7.25m), #26 BOSTON POPS FIREWORKS (S) (6.92m), #28 STILL STANDING (R) (6.86m) and #30 THE KING OF QUEENS (R) (6.81m). ?

National Nielsen Summary for the week ending July 04, 2004: 

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%

(See Note to Editors below) Week #41 of 2003-04 Season (ending July 04, 2004): 

CBS     5.4/11  1       7,994   1       2.7     1       2.1     2       3.6     1       1.6     3
NBC     4.4/9   2       6,462   2       2.6     2       2.3     1       2.8     2       2.0     2
ABC     3.2/6   3       4,713   4       1.8     4       1.6     4       2.2     3       1.3     4
FOX     3.2/6   3       4,907   3       2.2     3       2.1     2       2.1     4       2.1     1

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CBS Television...3

Same Week Year Ago: 

CBS     5.1/10  1       7,397   1       2.5     2       1.9     3       3.4     2       1.2     4
NBC     4.9/10  2       7,345   2       3.1     1       2.7     1       3.5     1       2.3     1
ABC     3.4/7   4       4,966   4       2.1     4       1.7     4       2.4     3       1.3     3
FOX     3.5/7   3       5,378   3       2.3     3       2.3     2       2.1     4       2.3     1

Percent Change: 

CBS     +6%             +8%             +8%             +11%            +6%             +33%    
NBC     -10%            -12%            -16%            -15%            -20%            -13%    
ABC     -6%             -5%             -14%            -6%             -8%             n.c.    
FOX     -9%             -9%             -4%             -9%             n.c.            -9%                                                                     
2004 Summer-to-Date (5/31/04-7/04/04):                                                          
CBS     5.7/11  1       8,407   1       2.9     1       2.3     2       3.9     1       1.6     4
NBC     4.9/9   2       7,214   2       2.9     1       2.6     1       3.2     2       2.3     1
ABC     4.0/7   3       6,033   3       2.5     3       2.3     2       2.7     3       2.0     3
FOX     3.1/6   4       4,711   4       2.0     4       2.1     4       1.8     4       2.2     1

Same period year ago: 

CBS     5.7/10  1       8,278   1       2.9     2       2.3     3       3.9     1       1.6     4
NBC     5.6/10  2       8,053   2       3.4     1       3.0     1       3.8     2       2.6     2
ABC     4.2/8   3       6,234   3       2.6     3       2.3     3       2.9     3       1.9     3       
FOX     3.9/7   4       6,020   4       2.5     4       2.6     2       2.2     4       2.8     1

Percent Change: 

CBS     n.c.            +2%             n.c.            n.c.            n.c.            n.c.            
NBC     -13%            -10%            -15%            -13%            -16%            -12%            
ABC     -5%             -3%             -4%             n.c.            -7%             +5%
FOX     -21%            -22%            -20%            -19%            -18%            -21%

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]

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CBS Television...4

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000) Rtg/Sh

  1. CSI: CRIME SCENE R CBS 15942 10.5/19 #1 INVESTIGATION
  2. CSI: MIAMI R CBS 13516 8.9/15 #2
  3. WITHOUT A TRACE R CBS 13065 8.6/15 #3
  4. TWO AND A HALF MEN R CBS 11390 7.5/12 #4
  5. Law & Order R NBC 10752 7.4/13 #5
  6. EVERYBODY LOVES R CBS 10742 7.1/12 #6 RAYMOND
  7. Law & Order: SVU R NBC 10238 7.0/12 #7
  8. WITHOUT A TRACE SP R, S CBS 9588 6.6/13 #8
  9. Simple Life 2 FOX 9275 5.8/10 #11
  10. Fox Nascar Pepsi 400 S FOX 8725 5.2/12 #20
  11. Fear Factor R NBC 8651 5.4/10 #16
  12. 48 HOURS MYSTERY R CBS 8557 6.3/11 #9
  13. NAVY NCIS R CBS 8520 5.7/10 #12
  14. 60 MINUTES II CBS 8394 6.2/12 #10
  15. NAVY NCIS-SPCL R, S CBS 8308 5.7/9 #12
  16. 60 MINUTES-SP R, S CBS 8073 5.5/15 #14
  17. Law & Order R NBC 7931 5.5/10 #14 Wednesday 9PM
  18. Last Comic Standing 2 NBC 7802 5.0/8 #22
  19. For Love or Money 3 NBC 7685 5.1/8 #21
  20. KING OF QUEENS - SPCL R,S CBS 7662 5.3/9 #18
  21. Dateline Friday NBC 7611 5.4/11 #16
  22. Primetime Thursday ABC 7390 5.3/10 #18
  23. My Wife & Kids R ABC 7265 4.8/9 #24 Wednesday 8:30PM
  24. YES, DEAR R CBS 7250 4.9/9 #23
  25. Who Wants to Marry My Dad 2 NBC 7009 4.8/8 #24

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Press Contacts: Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com

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