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"CSI" RULES THE WEEK'S RATINGS

May 4, 2004

"CSI" RULES THE WEEK'S RATINGS

"CSI" Is The Week's Most Watched Program, Placing Ahead of the Next to Last Episode of "Friends"

"CSI: Miami" Rebroadcasts on Monday and Friday Are Those Night's Most Watched Programs

"Survivor: All-Stars" Attracts More Than 20 Million Viewers Against "Friends" ?

CSI: CRIME SCENE INVESTIGATION was the most watched program in a week that included the next to last episode of "Friends, according to Nielsen ratings for the week ending May 2, week 32 of the 2003-2004 television season.

In viewers, CBS (11.83m) was a close second to NBC (12.10m) and led FOX (8.90m) and ABC (7.91m). Season-to-date, CBS (13.16m) is first in viewers followed by NBC (10.96m), FOX (9.66m) and ABC (9.09m). ?
In households, CBS (7.9/13) was tied with NBC (7.9/13), +41% ahead of FOX (5.6/09) and +52% ahead of ABC (5.2/09). Season-to-date, CBS (8.5/14) has an +18% advantage over NBC (7.2/12), +42% ahead of FOX (6.0/10) and +44% ahead of ABC (5.9/10). ?
CBS was first on Monday, Friday and Saturday, second on Tuesday, Thursday and Sunday. ?
For the week, CBS was also second in adults 25-54 (4.2/11) and women 25-54 (4.9/12). ?
Season-to-date, CBS (4.9/12) is first in adults 25-54 with a +0.1 advantage over NBC. This time last year, CBS trailed NBC by -0.4 rating point. CBS is third in adults 18-49, -0.1 behind FOX and -0.3 behind NBC. This time last year, CBS was tied for third with ABC, -0.4 behind FOX and -0.7 behind NBC. ?
? SURVIVOR: ALL-STARS was second in households (12.2/19), viewers (20.78m), adults 25-54 (8.8/22) and adults 18-49 (7.5/21). At 8:30PM, SURVIVOR posted growth of +13% in households (12.9/20 from 11.4/19), +21% in adults 25-54 (9.7/23 from 8.0/21), +22% in adults 18-49 (8.2/22 from 6.7/19) and added +3.17m viewers (22.36m from 19.19m). SURVIVOR: ALL-STARS delivered more than 20 million viewers for its 11th consecutive Thursday broadcast. (More)
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? CSI: CRIME SCENE INVESTIGATION was first in households (16.2/24), viewers (26.37m), adults 25-54 (11.3/25) and adults 18-49 (9.3/23), all against the season finale of "Will & Grace". CSI was the week's most watched program.? Compared to last year, CSI was up +16% in viewers (26.37m from 22.67m), +11% in both adults 18-49 (9.3/23 from 8.4/21) and adults 25-54 (11.3/25 from 10.2/23).

? WITHOUT A TRACE was second in households (11.0/18), viewers (16.70m), adults 25-54 (6.6/15) and adults 18-49 (5.5/14).

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? EVERYBODY LOVES RAYMOND (R) was first in households (9.1/14), viewers (13.02m), adults 25-54 (5.4/12) and second in adults 18-49 (4.3/11, -0.2 behind first run NBC). ?
? TWO AND A HALF MEN (R) was first in households (8.3/12), viewers (12.09m), second in adults 25-54 (5.0/11). TWO AND A HALF MEN retained 93% of its RAYMOND adults 25-54 lead-in and 91% of adults 18-49. ?
? CSI: MIAMI (R) was first in households (9.6/16), viewers (13.78m), adults 25-54 (5.9/14), women 25-54 (6.4/15), men 25-54 (5.4/14) and adults 18-49 (4.7/12). CSI: MIAMI was the night's top program in households and viewers, topping all first run programming on NBC. ?
? CSI: MIAMI SPECIAL (S) (R) was first in viewers (9.79m), tied for first in households (6.5/12, with ABC). CSI MIAMI SPECIAL was Friday's most watched and tied as the highest rated program (with "20/20 Friday"'s adoption broadcast).

? THE PRICE IS RIGHT MILLION DOLLAR SPECTACULAR 5/01 (S) was first in households (5.2/10) and viewers (8.04m). ?
? COLD CASE was first in households (9.1/15), viewers (14.39m), second in adults 25-54 (4.9/12). COLD CASE posted its best adults 25-54 and adults 18-49 delivery since March 21, 2004. ?
? CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 26.37m viewers), #6 SURVIVOR: ALL-STARS (20.78m), #11 WITHOUT A TRACE (16.70m), #12 COLD CASE (14.39m), #13 CSI: MIAMI (R) (13.78m), #16 EVERYBODY LOVES RAYMOND (R) (13.02m), #19 60 MINUTES (12.31m), #20 TWO AND A HALF MEN (R) (12.09m), #22 NAVY NCIS (11.64m), #23 JUDGING AMY (11.63m), #25 CBS SUNDAY MOVIE "The Book of Ruth" (11.59m) and #30 THE GUARDIAN (9.96m).

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National Nielsen Summary for the week ending May 2, 2004: 

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%

(See Note to Editors below)

Week #32 of 2003-04 Season (ending May 2): 

CBS     7.9/13  1       11,832  2       4.2     2       3.3     3       5.6     2       2.2     4
NBC     7.9/13  1       12,104  1       5.4     1       4.8     1       5.8     1       4.1     1
ABC     5.2/9   4       7,910   4       3.4     4       3.0     4       3.6     4       2.5     3
FOX     5.6/9   3       8,904   3       4.0     3       3.9     2       3.7     3       3.8     2

Same Week Year Ago: 

CBS     8.0/13  1       11,775  1       4.2     3       3.3     3       5.6     1       2.3     4
NBC     7.7/13  2       11,344  2       5.0     1       4.3     1       5.5     2       3.7     2
ABC     5.7/9   4       8,660   4       3.7     4       3.3     3       3.9     3       2.8     3
FOX     5.9/10  3       9,723   3       4.3     2       4.2     2       3.7     4       4.4     1

Percent Change: 

CBS     -1%              n.c.           n.c.            n.c.            n.c.            -4%     
NBC     +3%             +7%             +8%             +12%            +5%             +11%    
ABC     -9%             -9%             -8%             -9%             -8%             -11%    
FOX     -5%             -8%             -7%             -7%             n.c.            -14%

2003-04 Season-to-Date (9/22/03-5/2/04): 

CBS     8.5/14  1       13,155  1       4.9     1       3.9     3       6.3     1       2.7     3
NBC     7.2/12  2       10,962  2       4.8     2       4.2     1       5.2     2       3.6     2
ABC     5.9/10  4       9,088   4       3.8     4       3.3     4       4.2     3       2.6     4
FOX     6.0/10  3       9,659   3       4.2     3       4.0     2       3.9     4       3.9     1

Same period year ago: 

CBS     8.2/13  1       12,500  1       4.7     2       3.8     3       6.1     1       2.7     4
NBC     7.7/13  2       11,654  2       5.1     1       4.5     1       5.6     2       3.9     2
ABC     6.3/10  3       10,040  3       4.2     3       3.8     3       4.5     3       3.2     3       
FOX     6.0/10  4       9,803   4       4.2     3       4.2     2       3.8     4       4.3     1

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Percent Change: 

CBS     +4%             +5%             +4%             +3%             +3%             n.c.            
NBC     -6%             -6%             -6%             -7%             -7%             -8%             
ABC     -6%             -9%             -10%            -13%            -7%             -19%
FOX     n.c.            -1%             n.c.            -5%             +3%             -9%

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.] Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000) Rtg/Sh

  1. CSI: CRIME SCENE CBS 26366 16.2/24 #1 INVESTIGATION
  2. Friends NBC 24511 15.5/25 #2
  3. American Idol - Tuesday FOX 24355 14.4/23 #3
  4. American Idol - Wednesday FOX 22265 13.1/21 #6
  5. ER NBC 22028 14.3/23 #4
  6. SURVIVOR: ALL-STARS CBS 20776 12.2/19 #9
  7. NBC Movie of the Week S NBC 20722 12.4/19 #8 "10.5"
  8. Will & Grace NBC 20527 13.3/20 #5
  9. Friends 4/29 R,S NBC 20230 13.1/20 #6
  10. Law and Order NBC 17186 11.4/19 #10
  11. WITHOUT A TRACE CBS 16695 11.0/18 #11
  12. COLD CASE CBS 14385 9.1/15 #13
  13. CSI: MIAMI R CBS 13780 9.6/16 #12
  14. Fear Factor NBC 13307 7.9/13 #21
  15. Extreme Makeover: ABC 13149 7.7/13 #24 Home Edition
  16. EVERYBODY LOVES R CBS 13017 9.1/14 #13 RAYMOND
  17. Law and Order:SVU NBC 12782 8.8/14 #15
  18. Frasier NBC 12435 8.4/13 #17
  19. 60 MINUTES CBS 12306 8.4/16 #17
  20. TWO AND A HALF MEN R CBS 12086 8.3/12 #19
  21. West Wing NBC 11936 7.6/12 #25
  22. NAVY NCIS CBS 11637 7.9/13 #21

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23.     JUDGING AMY                     CBS     11634           8.5/14          #16
24.     The Bachelor                            ABC     11616           7.9/12          #21
25.     CBS SUNDAY MOVIE                CBS     11588           8.1/13          #20
        "THE BOOK OF RUTH"

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Press Contact:  Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com

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