February 24, 2004

CBS PLACES FIRST IN VIEWERS FOR THE FOURTH CONSECUTIVE WEEK

"CSI" Delivers More Than 30 Million Viewers For the Second Straight Week

"Without a Trace" Posts Its Highest Ever Adult 18-49 Ratings and Matches Its Best Viewer Delivery

"Survivor: All Stars" Draws More Than 22 Million Viewers For the Third Consecutive Week

"Everybody Loves Raymond" Hits a Season High in Adults 18-49 and Has Its Most Watched Episode Since September

CBS Leads February Sweep in Viewers and Households and Is In a Heated Battle for First in Adults 25-54

CBS Remains the Only Major Network Posting February-to-February Increases in Viewers and Key Demographics

CBS placed first in viewers and households for the fourth consecutive week and remains the only major network to post year-to-year February sweep increases in viewers and key demographics, according to Nielsen ratings for the week ending Feb. 22, Week 22 of the 2003-2004 television season.

CBS's weekly win was powered by another strong week by CSI: CRIME SCENE INVESTIGATION, which mirrored last week's record-breaking performance with nearly 31 million viewers, WITHOUT A TRACE which matched last week's all-time high viewer delivery while soaring to a new high in adults 18-49, EVERYBODY LOVES RAYMOND, hitting a season high in adults 18-49 and most watched episode since September and SURVIVOR: ALL-STARS, which had more than 22 million viewers for the third consecutive week. ?
For the week in viewers, CBS (13.62m) dominated NBC (12.80m), FOX (9.65m) and ABC (9.17m). Season-to-date, CBS (13.78m) is first in viewers followed by NBC (10.96m), FOX (9.84m) and ABC (9.37m). ?
For the week in households, CBS (8.7/14) was +7% ahead of NBC (8.1/13), +45% ahead of ABC (6.0/10) and +50% ahead of FOX (5.8/09). Season-to-date, CBS (8.8/14) has a +22% advantage over NBC (7.2/12), +42% ahead of FOX (6.2/10) and +44% ahead of ABC (6.1/10). ?
CBS was first or second in viewers six out of seven nights last week, for the second week in a row. CBS won Monday, Thursday and Saturday and was second on Tuesday, Friday and Sunday. ???
CBS was second in adults 25-54 (5.0/12), women 25-54 (5.9/13) and men 25-54 (4.1/10). ?

Through 18 days of the February 2004 sweep, CBS is first in viewers and households and second in adults 25-54 (-0.1 rating point behind NBC) and adults 18-49. CBS is the only major network posting year-to-year increases.

Season-to-date, CBS (5.1/12) is first in adults 25-54 with a +0.3 advantage over NBC. This time last year, CBS trailed NBC by -0.3 rating point. CBS is second in adults 18-49 (4.1/11), just -0.1 behind NBC. This time last year, CBS was fourth, trailing -0.1 behind ABC and -0.2 behind FOX and -0.6 behind NBC. ?
? CSI: CRIME SCENE INVESTIGATION was first in households (18.5/27), viewers (30.87m), adults 25-54 (13.3/28) and adults 18-49 (10.8/25). CSI continued its strong lead over "The Apprentice," topping its competition in the 9:00-10:00 PM hour by +54% in households (18.5/27 vs. 12.0/18), +30% in adults 25-54 (13.3/28 vs. 10.2/21), +9% in adults 18-49 (10.8/25 vs. 9.9/23) and by 11 million viewers (30.87m vs. 19.82m, +11.05m viewers). ?
-- CSI's delivery is nearly identical to last week's record-breaking performance in viewers (30.87m vs. 30.94m) and the best delivery in households and adults 25-54 since October 17, 2002 and adults 18-49 since December 5, 2002. This is the second week in a row CSI has delivered over 30 million viewers. ?
? WITHOUT A TRACE was second in households (12.8/20), viewers (20.12m), adults 25-54 (8.1/18) and adults 18-49 (6.5/16). WITHOUT A TRACE posted its best ever delivery in households and adults 18-49, matched its best performance in viewers. ?
? EVERYBODY LOVES RAYMOND was first in households (12.4/18), viewers (19.80m), adults 25-54 (8.0/17) and second in adults 18-49 (6.6/15). This is the EVERYBODY LOVES RAYMOND's best delivery this season in adults 18-49 and the best delivery in viewers and adults 25-54 since 9/29/03.

? SURVIVOR: ALL-STARS was first in viewers (22.80m), adults 25-54 (10.3/24), second in households (12.9/20) and adults 18-49 (8.7/22). At 8:30PM, SURVIVOR surged +15% in households (13.8/21 from 12.0/19), +18% in adults 25-54 (11.1/25 from 9.4/23), +19% in adults 18-49 (9.4/23 from 7.9/21) and added +3.40m viewers (24.50m from 21.10m). CBS won the 8:30-9:00PM time period in households, viewers, adults 18-49 and adults 25-54. SURVIVOR: ALL-STARS delivered more than 22 million viewers for its third consecutive week.

? ? TWO AND A HALF MEN (11.0/16, 17.39m viewers) retained 90% of its RAYMOND adults 25-54 (7.2/15) lead-in and 89% of its adults 18-49 (5.9/13) lead-in. ?
? CSI: MIAMI was first in households (12.3/19), viewers (19.63m), adults 25-54 (8.5/18) and adults 18-49 (6.8/16) against ABC's highly promoted interview with Mel Gibson. ???
? THE KING OF QUEENS was first in households (8.0/12), viewers (11.92m) and adults 25-54 (5.2/11). ?
??? ? COLD CASE was first in households (9.5/14), viewers (15.34m) and adults 25-54 (5.0/11). ?
CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 30.87m viewers), #5 SURVIVOR: ALL-STARS (22.80m), #7 WITHOUT A TRACE (20.12m), #9 EVERYBODY LOVES RAYMOND (19.80m), #10 CSI: MIAMI (19.63m), #15 TWO AND A HALF MEN (17.39m), #18 COLD CASE (15.34m), #21 NAVY NCIS (13.49m), #24 60 MINUTES (12.68m), #26 JUDGING AMY (12.47m), #28 STILL STANDING (12.39m) and #30 EVERYBODY LOVES RAYMOND (R) (S) (12.25m). ?
National Nielsen Summary for the week ending Feb 22, 2004:

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%      

(See Note to Editors below) Week #22 of 2003-04 Season (ending Feb. 22):

CBS     8.7/14  1       13,615  1       5.0     2       3.9     3       6.6     1       2.5     4
NBC     8.1/13  2       12,798  2       5.7     1       5.1     1       5.8     2       4.6     1
ABC     6.0/10  3       9,166   4       3.9     4       3.3     4       4.3     3       2.6     3
FOX     5.8/9   4       9,650   3       4.1     3       4.2     2       3.7     4       4.1     2

Same Week Year Ago:

CBS     9.8/15  1       15,561  1       6.1     2       5.2     2       7.5     1       3.9     2
NBC     8.1/13  3       12,319  3       5.3     3       4.6     3       6.1     2       3.8     3
ABC     6.6/10  4       10,321  4       4.6     4       4.1     4       4.5     4       3.6     4
FOX     8.7/13  2       15,049  2       6.7     1       6.9     1       5.6     3       7.1     1

Percent Change:

CBS     -11%            -13%            -18%            -25%            -12%            -36%    
NBC     n.c.            +4%             +8%             +11%            -5%             +21%    
ABC     -9%             -11%            -15%            -20%            -4%             -28%    
FOX     -33%            -36%            -39%            -39%            -34%            -42%                                                                                                                                            

2003-04 Season-to-Date (9/22/03-2/22/04):

CBS     8.8/14  1       13,779  1       5.1     1       4.1     2       6.6     1       2.8     3
NBC     7.2/12  2       10,963  2       4.8     2       4.2     1       5.2     2       3.6     2
ABC     6.1/10  4       9,365   4       4.0     4       3.4     4       4.4     3       2.7     4
FOX     6.2/10  3       9,839   3       4.2     3       4.0     3       3.9     4       3.9     1

Same period year ago:

CBS     8.5/14  1       12,951  1       4.9     2       4.0     4       6.3     1       2.8     4
NBC     7.8/13  2       11,891  2       5.2     1       4.6     1       5.7     2       4.0     2
ABC     6.7/11  3       10,727  3       4.5     3       4.1     3       4.8     3       3.5     3       
FOX     6.0/10  4       9,841   4       4.2     4       4.2     2       3.9     4       4.2     1 

Percent Change:

CBS     +4%             +6%             +4%             +2%             +5%             n.c.    
NBC     -8%             -8%             -8%             -9%             -9%             -10%            
ABC     -9%             -13%            -11%            -17%            -8%             -23%
FOX     +3%             -0%             n.c.            -5%             n.c.            -7%                             

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.] ADDED NOTE TO EDITORS: Year-to-Year comparisons include the 2003 Grammy Awards for the week ending Feb. 23, 2003.

P R I M E T I M E
FEBRUARY 2004 SWEEP: 18 DAYS

2/5/04-2/22/04 1/30/03-2/16/03 Rtg % vs F03

NTI

HOUSEHOLDS

 CBS                       9.3/15  #1        8.6/14  #1             +8%
 NBC                       8.0/13  #2        8.2/13  #2             -2%
 ABC                        5.7/9  #3        6.7/11  #3            -15%
 FOX                        5.3/8  #4        6.3/10  #4            -16%
 WB                         2.6/4  #5         2.7/4  #5             -4%
 UPN                        2.6/4  #5         2.4/4  #6             +8%

PERSONS 2+ (Millions)

 CBS                        14.73  #1         13.13  #1            +12%
 NBC                        12.45  #2         12.55  #2             -1%
 ABC                         8.80  #3         10.61  #4            -17%
 FOX                         8.73  #4         10.71  #3            -18%
 WB                          3.87  #6          4.39  #5            -12%
 UPN                         3.93  #5          3.67  #6             +7%

ADULTS 25-54

 CBS                       5.5/13  #2        4.7/11  #3            +17%
 NBC                       5.6/13  #1        5.7/13  #1             -2%
 ABC                        3.6/9  #4        4.5/11  #4            -20%
 FOX                        3.8/9  #3        4.8/11  #2            -21%
 WB                         1.6/4  #6         1.8/4  #5            -11%
 UPN                        1.7/4  #5         1.5/4  #6            +13%

ADULTS 18-49

 CBS                       4.4/12  #2        3.8/10  #4            +16%
 NBC                       5.0/13  #1        5.0/13  #1            n.c.
 ABC                        3.1/8  #4        3.9/10  #3            -21%
 FOX                       3.7/10  #3        5.0/13  #1            -26%
 WB                         1.6/4  #5         2.0/5  #5            -20%
 UPN                        1.6/4  #5         1.5/4  #6             +7%

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000)        Rtg/Sh                  
1.      CSI: CRIME SCENE                        CBS     30870           18.5/27 #1
INVESTIGATION                                   
2.      American Idol- Tuesday          FOX     25166           14.5/22 #3
3.      Friends                         NBC     24271           15.2/24 #2
4.      ER                                      NBC     22831           14.4/23 #4
5.      SURVIVOR: ALL-STARS             CBS     22797           12.9/20 #5
6.      American Idol- Wednesday                FOX     22092           12.6/20 #7
7.      WITHOUT A TRACE         CBS     20117           12.8/20 #6
8.      The Apprentice 1/8                      NBC     19824           12.0/18 #10
9.      EVERYBODY LOVES                 CBS     19803           12.4/18 #8
RAYMOND                                 
10.     CSI: MIAMI                              CBS     19625           12.3/19 #9
11.     Will & Grace                            NBC     18908           11.8/18 #12
12.     Fear Factor                             NBC     18797           10.6/16 #15
13.     Law And Order                   NBC     18037           11.9/19 #11
14.     Super Millionaire- 2/22 S       ABC     17461           10.6/16 #15
15.     TWO AND A HALF MEN              CBS     17394           11.0/16 #14
16.     Primetime Special Edition-      S       ABC     17081           11.2/17 #13
2/16                    
17.     My Big Fat Obnoxious            FOX     16130           9.4/14          #19
Fiancé  
18.     COLD CASE                               CBS     15335           9.5/14          #18
19.     Law And Order: SVU                      NBC     14370           9.6/16          #17
20.     Law And Order: Criminal                 NBC     14084           9.1/13          #20
Intent  
21.     NAVY NCIS                               CBS     13487           8.5/13          #22
22.     The Simpsons Special            R, S    FOX     12901           6.9/10          #42
23.      Las Vegas                              NBC     12683           7.7/11          #30
24.      60 MINUTES                             CBS     12675           8.5/15          #22
25.      The Simpsons                           FOX     12605           6.9/11          #42
?
#       #       #

Press Contact:  Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com