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CBS ENJOYS A VERY JERRY WEEK
February 18, 2004
CBS ENJOYS A VERY JERRY WEEK
Bruckheimer-Produced "CSI: Crime Scene Investigation," "Without a Trace" and "Cold Case" Soar to Series High Viewer Deliveries While "CSI: Miami" Has Its Second Most Watched Episode Ever
CBS Places First in Viewers For the Third Consecutive Week
"CSI's" 30.94 Million Viewers Makes It The Most Watched Regularly Scheduled Broadcast of the Season
"Two and a Half Men" Builds on "Everybody Loves Raymond" in Adults 18-49
Over 22 Million Viewers Watch Jenna Choose Family Over Fortune on "Survivor: All-Stars"
CBS Leads February Sweep in Viewers and Adults 25-54 and Is a Strong Second in Adults 18-49
The most watched episodes ever of Jerry Bruckheimer-produced dramas CSI: CRIME SCENE INVESTIGATION, WITHOUT A TRACE and COLD CASE and the second most watched broadcast of CSI: MIAMI led CBS to its third consecutive weekly win in viewers and households in the week ending Feb. 15, Week 21 of the 2003-2004 season.
CSI attracted 30.94 million viewers, WITHOUT A TRACE delivered 20.12 million viewers, COLD CASE had 17.33 million while CSI: MIAMI delivered 21.76m.
CBS was first in households (9.2/15) and viewers (14.24m) for the third consecutive week. The network has been first or second in households and viewers 20 of 21 weeks this season.
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For the week in viewers, CBS (14.24m) dominated NBC (12.59m), FOX (9.32m) and ABC (8.31m). Season-to-date, CBS (13.79m) is first in viewers followed by NBC (10.88m), FOX (9.85m) and ABC (9.38m).
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For the week in households, CBS (9.2/15) was +14% ahead of NBC (8.1/13), +64% ahead of FOX (5.6/09) and +70% ahead of ABC (5.4/09). Season-to-date, CBS (8.8/14) has a +22% advantage over NBC (7.2/12), +42% ahead of FOX (6.2/10) and +44% ahead of ABC (6.1/10).
? CBS was first or second in viewers six out of seven nights last week. CBS won Monday, Thursday, Friday, and Sunday, was in a virtual tie for first with FOX on Saturday (8.68m for CBS vs. 8.69m for FOX) and second on Tuesday.
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? Season-to-date, CBS (5.1/12) is first in adults 25-54 with a +0.3 advantage over NBC. This time last year, CBS trailed NBC by -0.4 rating point. CBS is second in adults 18-49 (4.1/11), just -0.1 behind NBC. This time last year, CBS was tied for third with FOX, trailing -0.1 behind ABC and -0.6 behind NBC.
Through the first 11 days of the February 2004 sweep, CBS is first in viewers (15.43m), adults 25-54 (5.9/14) and second in adults 18-49 (4.7/13, -0.2 behind NBC).
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? ? CSI: CRIME SCENE INVESTIGATION was first in households (18.3/27), viewers (30.94m), adults 25-54 (13.0/27) and adults 18-49 (10.3/24). CSI widened its advantage versus "The Apprentice," topping its competition in the 9:00-10:00 PM hour by +54% in households (18.3/27 vs. 11.9/17), +31% in adults 25-54 (13.0/27 vs. 9.9/21), +11% in adults 18-49 (10.3/24 vs. 9.3/22) and by just over 12 million viewers (30.94m vs. 18.70m, +12.24m viewers).
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-- This ranks as CSI's most watched episode ever and is now the season's most watched episode of any regularly scheduled program on any network, surpassing "American Idol's" 30.09 million viewers on Feb. 3, 2004. Only programming on Super Bowl Sunday and the NFC Championship Game on FOX attracted more viewers this season than last night's CSI.
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? WITHOUT A TRACE was second in households (12.7/20), viewers (20.12m), adults 25-54 (8.3/19) and adults 18-49 (6.3/16). WITHOUT A TRACE posted its best ever delivery in households, viewers and adults 25-54, posted its best performance ever in adults 18-49 against a first run episode of "ER". This is the best competitive position for WITHOUT A TRACE against a first run episode of "ER" in adults 25-54.
? COLD CASE was first in households (10.8/17), viewers (17.33m), second in adults 25-54 (6.0/13) and adults 18-49 (4.1/10). This is COLD CASE's best delivery ever in viewers and adults 25-54, matches the best household performance and is the best adults 18-49 delivery, behind 11/30/03's episode which was delayed 28 minutes due to football.
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? CSI: MIAMI was first in households (14.0/22), viewers (21.76m), adults 25-54 (9.3/21) and adults 18-49 (7.4/18). This is CSI: MIAMI's best delivery in households and viewers since the 9/23/02 series premiere, best adults 18-49 delivery of the season and matches last week's adults 25-54 delivery as the best delivery since the 9/23/02 premiere.
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? EVERYBODY LOVES RAYMOND was first in households (11.7/17), viewers (17.58m), adults 25-54 (7.4/16) and second in adults 18-49 (5.9/14, -0.1 behind FOX).
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? TWO AND A HALF MEN was first in households (11.1/16), viewers (16.96m), adults 25-54 (7.2/15) and second in adults 18-49 (6.0/14). TWO AND A HALF MEN retained 97% of its RAYMOND adults 25-54 lead-in and built by +2% on its adults 18-49 lead-in.
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? SURVIVOR: ALL-STARS was second in households (13.0/19), viewers (22.45m), adults 25-54 (9.8/22) and adults 18-49 (8.1/21). At 8:30PM, SURVIVOR grew +13% in households (13.8/20 from 12.2/19), +15% in adults 25-54 (10.5/23 from 9.1/21), +13% in adults 18-49 (8.6/21 from 7.6/20) and added +2.98m viewers (23.94m from 20.96m). CBS won the 8:30-9:00 PM time period in viewers.
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CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 30.94m viewers), #5 SURVIVOR: ALL-STARS (22.45m), #7 CSI: MIAMI (21.76m), #8 WITHOUT A TRACE (20.12m), #11 EVERYBODY LOVES RAYMOND (17.58m), #12 COLD CASE (17.33m), #14 TWO AND A HALF MEN (16.96m), #15 60 MINUTES (15.01m), #16 CBS SUNDAY MOVIE "It Must Be Love" (14.54m), #20 NAVY NCIS (13.18m), #23 STILL STANDING (12.34m), #25 KING OF QUEENS SPECIAL (S) (12.29m), #27 KING OF QUEENS (11.89m), #29 YES, DEAR (11.56m) and #30 JUDGING AMY (11.46m).
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National Nielsen Summary for the week ending Feb 15, 2004:
Households Persons2+ A25-54 A18-49 A35-64 A18-34
Rtg/Sh Rank (000)/Rank Rtg/Rank Rtg/Rank Rtg/Rank Rtg/Rank
PERCENT OF AD TARGET: 30% 21% 18% 17%
(See Note to Editors below) Week #21 of 2003-04 Season (ending Feb. 15):
CBS 9.2/15 1 14,238 1 5.2 2 4.0 3 7.1 1 2.5 3 NBC 8.1/13 2 12,586 2 5.8 1 5.2 1 5.9 2 4.4 1 ABC 5.4/9 4 8,305 4 3.4 4 3.0 4 3.7 3 2.4 4 FOX 5.6/9 3 9,318 3 4.2 3 4.1 2 3.6 4 4.1 2
Same Week Year Ago:
CBS 8.9/14 1 13,615 1 5.0 3 4.0 3 6.7 1 2.7 4 NBC 8.0/13 2 12,299 2 5.6 1 4.8 2 6.1 2 4.1 2 ABC 6.2/10 4 9,867 4 4.2 4 3.7 4 4.5 3 3.0 3 FOX 7.0/11 3 11,887 3 5.4 2 5.6 1 4.4 4 6.1 1
Percent Change:
CBS +3% +5% +4% n.c. +6% -7% NBC +1% +2% +4% +8% -3% +7% ABC -13% -16% -19% -19% -18% -20% FOX -20% -22% -22% -27% -18% -33%
2003-04 Season-to-Date (9/22/03-2/15/04):
CBS 8.8/14 1 13,786 1 5.1 1 4.1 2 6.6 1 2.8 3 NBC 7.2/12 2 10,875 2 4.8 2 4.2 1 5.1 2 3.6 2 ABC 6.1/10 4 9,375 4 4.0 4 3.4 4 4.4 3 2.7 4 FOX 6.2/10 3 9,849 3 4.2 3 4.0 3 4.0 4 3.9 1
Same period year ago:
CBS 8.4/14 1 12,826 1 4.8 2 4.0 3 6.3 1 2.8 4 NBC 7.8/13 2 11,871 2 5.2 1 4.6 1 5.7 2 4.0 1 ABC 6.7/11 3 10,747 3 4.5 3 4.1 2 4.8 3 3.5 3 FOX 5.9/10 4 9,606 4 4.1 4 4.0 3 3.8 4 4.0 1 Percent Change: CBS +5% +7% +6% +2% +5% n.c. NBC -8% -8% -8% -9% -11% -10% ABC -9% -13% -11% -17% -8% -23% FOX +5% +3% +2% n.c. +5% -3%
[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]
P R I M E T I M E
FEBRUARY 2004 SWEEP: 11 DAYS
2/5/04-2/15/04 1/30/03-2/9/03 Rtg % vs F03
NTI
HOUSEHOLDS
CBS 9.7/16 #1 8.5/13 #1 +14% NBC 8.0/13 #2 8.3/13 #2 -4% ABC 5.5/9 #3 7.0/11 #3 -21% FOX 5.0/8 #4 6.0/9 #4 -17% WB 2.4/4 #6 2.7/4 #5 -11% UPN 2.7/4 #5 2.4/4 #6 +13%
PERSONS 2+ (Millions)
CBS 15.43 #1 12.83 #1 +20% NBC 12.24 #2 12.72 #2 -4% ABC 8.56 #3 11.08 #3 -23% FOX 8.15 #4 9.96 #4 -18% WB 3.65 #6 4.30 #5 -15% UPN 3.91 #5 3.71 #6 +5%
ADULTS 25-54
CBS 5.9/14 #1 4.5/11 #3 +31% NBC 5.5/13 #2 5.7/13 #1 -4% ABC 3.5/8 #3 4.7/11 #2 -26% FOX 3.5/8 #3 4.4/10 #4 -20% WB 1.5/4 #6 1.8/4 #5 -17% UPN 1.7/4 #5 1.6/4 #6 +6%
ADULTS 18-49
CBS 4.7/13 #2 3.6/9 #4 +31% NBC 4.9/13 #1 5.0/13 #1 -2% ABC 3.0/8 #4 4.1/11 #3 -27% FOX 3.5/9 #3 4.5/12 #2 -22% WB 1.5/4 #6 1.9/5 #5 -21% UPN 1.6/4 #5 1.6/4 #6 n.c.
Following are the Top 25 programs of the week (in viewers):
Persons 2+ (000) Rtg/Sh 1. CSI: CRIME SCENE CBS 30939 18.3/27 #1 INVESTIGATION 2. American Idol- Tuesday FOX 26177 14.8/22 #3 3. Friends NBC 25898 16.3/25 #2 4. American Idol- Wednesday FOX 24456 13.8/21 #6 5. SURVIVOR: ALL-STARS CBS 22448 13.0/19 #7 6. ER NBC 21949 14.5/23 #4 7. CSI: MIAMI CBS 21762 14.0/22 #5 8. WITHOUT A TRACE CBS 20120 12.7/20 #8 9. The Apprentice 1/8 NBC 18474 11.8/17 #9 10. Fear Factor NBC 17873 10.0/15 #14 11. EVERYBODY LOVES CBS 17583 11.7/17 #10 RAYMOND 12. COLD CASE CBS 17331 10.8/17 #13 13. Law And Order NBC 16960 11.3/18 #11 14. TWO AND A HALF MEN CBS 16959 11.1/16 #12 15. 60 MINUTES CBS 15008 9.9/17 #15 16. CBS SUNDAY MOVIE: CBS 14536 9.6/15 #16 "IT MUST BE LOVE" 17. My Big Fat Obnoxious FOX 13829 8.4/12 #20 Fiancé 18. NBC Movie Of The Week- S NBC 13444 7.2/12 #35 Sunday: "Shrek" 19. Law And Order: Criminal NBC 13304 8.5/14 #18 Intent 20. NAVY NCIS CBS 13184 8.5/13 #18 21. Law And Order: SVU NBC 12888 9.1/15 #17 22. Average Joe: Hawaii NBC 12385 7.8/12 #24 23. STILL STANDING CBS 12336 8.2/12 #21 24. That 70's Show FOX 12295 7.6/12 #30 25. THE KING OF QUEENS S CBS 12288 8.2/12 #21
SPECIAL
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
