February 10, 2004

CBS PLACES FIRST IN VIEWERS, HOUSEHOLDS, ADULTS 25-54 AND SECOND IN ADULTS 18-49 JUST 0.1 RATING POINT BEHIND FOX

CBS Wins The First Thursday of a February Sweep For the First Time Since People Meters

"CSI" Fires "The Apprentice" Posting Double Digit Advantages in Key Demographics

"Survivor: All-Stars" Scores The Series' Best Regularly Scheduled Performance Since March 2003 in Viewers and Key Demographics

"Without a Trace" Notches Demographic Highs Against a First-Run "ER"

"CSI: Miami" Has Its Most Watched Episode Since Its 2002 Premiere

CBS Research Estimates That 57 Million Viewers Watched All or Part of "The 46th Annual Grammy Awards"

Grammy Broadcast Delivers Best Its Most Watched and Highest Rated Broadcast in Key Demographics Since 2001

"Joan of Arcadia" Posts Its Most Watched Episode Since October

Led by CBS's first win in viewers and households on an opening Thursday of a February sweep since people meters and the best performance by the Grammy Awards since 2001, CBS placed first in viewers, households, adults 25-54 and just 0.l of a rating point behind FOX for second in adults 18-49, in the week ending Feb. 8, week 20 of the 2003-2004 season.

CBS has been first or second in viewers and households 19 of 20 weeks this season. ?
In viewers, CBS (15.42m) dominated FOX (11.67m), NBC (11.63m) and ABC (8.53m). Season-to-date, CBS (13.76m) is first in viewers followed by NBC (10.79m), FOX (9.87m) and ABC (9.43m). ?
In households, CBS (9.7/15) was +26% ahead of NBC (7.7/12), +39% ahead of FOX (7.0/11) and +73% ahead of ABC (5.6/09). Season-to-date, CBS (8.8/14) has a +24% advantage over NBC (7.1/12) and +42% ahead of both ABC and FOX (6.2/10, each). ?
CBS was first in adults 25-54 (5.9/14), women 25-54 (6.8/15), men 25-54 (5.1/12) and a strong second in adults 18-49 (4.9/13, -0.1 behind FOX). Compared to the same week last year (which did not include an episode of "Survivor" or the Grammy Awards), CBS was up +10% in households, +26% in adults 25-54, +24% in women 25-54, +34% in men 25-54 and +32% in adults 18-49.

Season-to-date, CBS (5.1/12) is first in adults 25-54 with a +0.4 advantage over NBC. This time last year, CBS trailed NBC by -0.4 rating point. CBS is second in adults 18-49 (4.1/11), just -0.1 behind NBC. This time last year, CBS was fourth, trailing FOX by -0.1, ABC by -0.2 and NBC by -0.7. ?

? On Thursday, CBS was first in households (14.3/22), viewers (23.81m) and second in adults 25-54 (10.4/23) and adults 18-49 (8.5/21). This is CBS's first household and viewer win on the first Thursday of the February sweep since the advent of people meters.

?
? SURVIVOR: ALL-STARS (P) was first in viewers (23.07m), second in households (13.1/19), adults 25-54 (10.4/23) and adults 18-49 (8.9/22). This is the best viewer, adults 18-49 and adults 25-54 delivery for any regularly scheduled episode of "Survivor" since 3/6/2003. At 8:30PM, SURVIVOR increased +11% in households (13.8/20 from 12.4/19), +17% in adults 25-54 (11.2/24 from 9.6/22), +19% in adults 18-49 (9.6/23 from 8.1/21) and added +2.82m viewers (24.48m from 21.66m). CBS won the 8:30-9:00PM time period in viewers and adults 25-54. ?
? CSI: CRIME SCENE INVESTIGATION was first in households (17.7/26), viewers (29.27m), adults 25-54 (13.1/27) and adults 18-49 (10.5/24). CSI topped "The Apprentice" in the 9:00-10:00PM hour by +48% in households (17.7/26 vs. 12.0/17), +34% in adults 25-54 (13.1/27 vs. 9.8/20), +13% in adults 18-49 (10.5/24 vs. 9.3/22) and by over 10.5 million viewers (29.27m vs. 18.61m, +10.66m viewers). This ranks as CSI's highest rated episode this season in adults 25-54 and matched best delivery this season in adults 18-49. It matches the second most watched episode of the season. This is CSI's best delivery in adults 25-54 performance since 10/31/02. ?
? WITHOUT A TRACE was second in households (12.1/29), viewers (18.92m), adults 25-54 (7.7/17) and adults 18-49 (6.2/15). WITHOUT A TRACE delivered its best viewer, adults 18-49 and adults 25-54 delivery against a first run episode of "ER" ever.

? THE 46th ANNUAL GRAMMY AWARDS (S) (8:00-11:32PM) posted a 15.7/24 with 26.29m viewers from 8:00-11:32pm and 12.2/26 in adults 25-54, 14.1/29 in women 25-54, 10.2/23 in men 25-54, 11.6/28 in adults 18-49, 13.9/32 in women 18-49, 9.3/23 in men 18-49, 11.9/32 in adults 18-34, 14.9/37 in women 18-34, 8.8/25 in men 18-34 and 9.7/28 in teens. THE GRAMMY AWARDS easily won the 8:00-11:00PM time period in households, viewers and key demos, with its best delivery since 2001. CBS Research estimates 57 million viewers watched all or part of Sunday's broadcast. ?
? CSI: MIAMI was first in households (13.2/21), viewers (20.60m), adults 25-54 (9.3/20) and adults 18-49 (7.3/18). This is CSI: MIAMI's best delivery in adults 25-54 and most watched episode since the 9/23/02 premiere and a season high delivery in adults 18-49. ?

? On Friday, CBS was first in households (7.3/13) and viewers (11.77m). CBS posted its best delivery on a Friday in viewers and adults 18-49 since 10/3/03 and best adults 25-54 performance since 10/17/03. ?
? JOAN OF ARCADIA won its time period in households (7.6/13), viewers (12.38m), adults 25-54 (4.2/12) and adults 18-49 (3.2/11). JOAN OF ARCADIA matched its 1/9/04 delivery in adults 18-49 and adults 25-54, which was the best delivery in adults 18-49 since the series premiere and the best adults 25-54 performance since 10/17/03. This is JOAN OF ARCADIA's most watched episode since 10/3/03, the program's second episode. ???
CBS top programs of the week: #2. CSI: CRIME SCENE INVESTIGATION (an average of 29.27m viewers), #4 THE 46th ANNUAL GRAMMY AWARDS (S) (26.29m), #6 SURVIVOR: ALL-STARS (P) (23.07m), #9 CSI: MIAMI (20.60m), #10 WITHOUT A TRACE (18.90m), #11 EVERYBODY LOVES RAYMOND (18.80m), #14 TWO AND A HALF MEN (16.48m), #18 60 MINUTES (13.24m), #21 JAG (12.46m), #22 JOAN OF ARCADIA (12.38m), #24 STILL STANDING (12.08m), #25 YES DEAR (11.66m), #27 60 MINUTES II (11.39m) and #29 JUDGING AMY (11.16m). ?
National Nielsen Summary for the week ending Feb 8, 2004

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank

PERCENT OF AD TARGET:   30%             21%             18%             17%      
(See Note to Editors below)                                                                                                     :

Week #20 of 2003-04 Season (ending Feb. 8):

CBS     9.7/15  1       15,421  1       5.9     1       4.9     2       7.1     1       3.9     2
NBC     7.7/12  2       11,633  3       5.1     3       4.4     3       5.6     2       3.7     3
ABC     5.6/9   4       8,531   4       3.5     4       3.0     4       3.8     4       2.5     4
FOX     7.011   3       11,672  2       5.2     2       5.0     1       4.6     3       5.0     1

Same Week Year Ago:

CBS     8.8/14  1       13,257  1       4.7     4       3.7     4       6.5     1       2.4     4
NBC     8.1/13  2       12,430  2       5.6     1       4.9     1       6.0     2       4.3     2
ABC     7.4/12  3       11,798  3       5.3     2       4.6     3       5.6     3       3.6     3
FOX     6.3/10  4       10,548  4       4.9     3       4.9     1       4.0     4       5.2     1

Percent Change:

CBS     +10%            +16%            +26%            +32%            +9%             +63%    
NBC     -5%             -6%             -9%             -10%            -7%             -14%    
ABC     -24%            -28%            -34%            -35%            -32%            -31%    
FOX     +11%            +11%            +6%             +2%             +15%            -4%                                                                                                                             

2003-04 Season-to-Date (9/22/03-2/8/04):

CBS     8.8/14  1       13,764  1       5.1     1       4.1     2       6.6     1       2.9     3
NBC     7.1/12  2       10,789  2       4.7     2       4.2     1       5.1     2       3.6     2
ABC     6.2/10  3       9,429   4       4.0     4       3.4     4       4.4     3       2.8     4
FOX     6.2/10  3       9,873   3       4.2     3       4.0     3       4.0     4       3.9     1

Same period year ago:

CBS     8.4/14  1       12,787  1       4.8     2       3.9     4       6.2     1       2.8     4
NBC     7.8/13  2       11,849  2       5.2     1       4.6     1       5.7     2       4.0     1
ABC     6.7/11  3       10,791  3       4.6     3       4.1     2       4.8     3       3.5     3       
FOX     5.9/9   4       9,498   4       4.0     4       4.0     3       3.8     4       3.9     2                                                                               

Percent Change:

CBS     +5%             +8%             +6%             +5%             +6%             +4%             
NBC     -9%             -9%             -10%            -9%             -11%            -10%            
ABC     -7%             -13%            -13%            -17%            -8%             -20%
FOX     +5%             +4%             +5%             n.c.            +5%             n.c.            

[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/ Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.]

Following are the Top 25 programs of the week (in viewers):

Persons 2+ (000)        Rtg/Sh                          
1.      American Idol- Tuesday          FOX     30093           16.8/25 #2
2.      CSI: CRIME SCENE                        CBS     29270           17.7/26 #1
INVESTIGATION                                   
3.      American Idol- Wednesday                FOX     28763           16.5/24 #3
4.      46TH ANNUAL             S       CBS     26293           15.7/24 #5
GRAMMY AWARDS                   
5.      Friends                         NBC     24907           16.0/24 #4
6.      SURVIVOR: ALL-STARS     P       CBS     23065           13.1/19 #8
7.      ER                                      NBC     22198           14.5/23 #6
8.      American Idol- Special  S       FOX     21221           12.2/18 #9
9.      CSI: MIAMI                              CBS     20602           13.2/21 #7
10.     WITHOUT A TRACE         CBS     18915           12.1/19 #11
11.     EVERYBODY LOVES                 CBS     18799           12.2/18 #9
RAYMOND                                 
12.     The Apprentice 1/8                      NBC     18445           11.9/17 #12
13.     Law And Order                   NBC     17327           11.6/19 #13
14.     TWO AND A HALF MEN              CBS     16479           10.7/16 #14
15.     My Big Fat Obnoxious Fiancé     FOX     16240           9.6/14          #16
16.     Fear Factor                             NBC     14211           7.9/12          #23
17.     Law And Order: SVU                      NBC     13808           9.8/16          #15
18.     60 MINUTES                              CBS     13244           8.7/14          #17
19.     Las Vegas                               NBC     12728           7.8/11          #25
20.     That '70s Show                  FOX     12672           8.0/12          #20
21.     JAG                                     CBS     12455           7.5/12          #28
22.     JOAN OF ARCADIA                 CBS     12380           7.6/13          #26
23.     Frasier                                 NBC     12202           8.1/12          #18
24.     STILL STANDING                  CBS     12078           8.0/12          #20
25.     YES, DEAR                               CBS     11657           7.6/11          #26

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Press Contacts: Ed Harrison                323/575-4254         ed.harrison@tvc.cbs.com
                        Jeremy Murphy   212/975-4577            jeremy.murphy@cbs.com