December 23, 2003

HO, HO, HO, JERRY BRUCKHEIMER STEALS THE WEEK'S SHOW

"CSI" Is The No.1 Program of the Week

"Without a Trace" Is No. 2 Delivering Its Most Watched Episode Ever

"CSI: Miami" Is No. 3

"Cold Case" Is No. 9

"Raymond," "Two and a Half Men" and "Still Standing" Are The Week's Three Top Comedies

"The Christmas Shoes" Sinks the "Titanic" in Viewers

CBS Places First in Viewers For the Eighth Consecutive Week and First in Adults 25-54 For the Seventh Straight Week

CBS Passes FOX For Sole Possession of Second Place in Adults 18-49 For the Season and Is Within 0.3 of a Rating Point of NBC

Ho, ho, ho, producer Jerry Bruckheimer stole the week's show as his CSI: CRIME SCENE INVESTIGATION, WITHOUT A TRACE and CSI: MIAMI were the week's three most watched programs and COLD CASE ranked number nine leading CBS to its eighth consecutive win in viewers and seventh in adults 25-54, in the week ending Dec. 21, Week 13 of the 2003-2004 season.

Additionally, CBS had the week's top three comedies with EVERYBODY LOVES RAYMOND, TWO AND A HALF MEN and STILL STANDING.

For the week in viewers, CBS (12.38m) easily outpaced NBC (9.78m), ABC (8.84m) and FOX (7.35m). Season-to-date, CBS (13.38m) is first in viewers followed by NBC (10.92m), FOX (9.681m) and ABC (9.680m). ?
In households, CBS (8.0/13) enjoyed a +25% advantage over NBC (6.4/11), +36% over ABC (5.9/10) and +70% over FOX (4.7/08). Season-to-date, CBS (8.7/14) has a +19% advantage over NBC (7.3/12), +36% ahead of ABC (6.4/10) and +40% ahead of FOX (6.2/10). ?
CBS was tied for first in adults 25-54 (4.3/11 with NBC, the demographic most important to advertisers*), women 25-54 (4.9/12, with NBC) and second in adults 18-49 (3.3/10). CBS was first in adults 25-54 for the seventh week in a row and first in men 25-54 for the eighth consecutive week.

Season-to-date, CBS (4.9/12) is first in adults 25-54 with a +0.1 advantage over NBC. This time last year, CBS trailed NBC by -0.4 rating point. CBS is now second in adults 18-49, just -0.3 behind NBC compared to -0.7 behind NBC last season. ?
? CSI: CRIME SCENE INVESTIGATION dominated its time period in households (15.4/25), viewers (24.70m), adults 18-34 (5.7/18), adults 18-49 (7.9/22) and adults 25-54 (10.0/25). CSI was the week's top rated program in households, adults 25-54 and adults 18-49 as well as the most watched program. ?
? WITHOUT A TRACE was first in households (12.4/21), viewers (19.35m), adults 18-49 (6.1/17) and adults 25-54 (7.9/20). This was WITHOUT A TRACE's most watched episode and matched the best household and adults 25-54 delivery. WITHOUT A TRACE was the week's second most watched program.

? CSI: MIAMI was first in women 25-54 (9.3/21), second in households (12.5/20), viewers (19.21m, -250,000 behind the 10:00-11:00PM portion of "Monday Night Football"), adults 25-54 (8.0/18) and adults 18-49 (6.3/16). CSI: MIAMI was the week's third most watched program. ???
? THE PRICE IS RIGHT won its time period in viewers (12.36m) and was second in households (7.7/13), adults 25-54 (3.8/10) and adults 18-49 (3.1/10). ?
? JAG (R) (9:00-10:00 PM) won its time period in households (6.2/11) and viewers (9.76m). JAG was Friday's most watched program. ?
? COLD CASE won its time period in households (8.7/14) and viewers (13.95m) and tied for first in adults 25-54 (4.5/11, with NBC). ?
? CBS SUNDAY MOVIE ("The Christmas Shoes") (R) won its time period in households (8.6/14) and viewers (13.47m) and was second in adults 25-54 (4.3/10) and adults 18-49 (3.3/09). "Titanic" on NBC posted a 6.9/12 with 11.16m viewers.

? ? EVERYBODY LOVES RAYMOND (11.5/17, 18.09m) was the week's most watched comedy. ?
? TWO AND A HALF MEN (9.9/15, 14.77m) was the week's second most watched comedy. ?
? STILL STANDING won its time period in households (8.5/13), viewers (13.55m), and ranked as the week's third most watched comedy.

? ? NAVY NCIS was first in households (7.8/13), viewers (12.03m) and was the second most watched program Tuesday night. ?
CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 24.70m viewers), #2 WITHOUT A TRACE (19.35m), #3 CSI: MIAMI (19.21m), #5 EVERYBODY LOVES RAYMOND (18.05m), #6 TWO AND A HALF MEN (14.77m), #9 COLD CASE (13.95m), #11 60 MINUTES (13.74m), #12 STILL STANDING (13.55m), #13 CBS SUNDAY MOVIE "The Christmas Shoes" (R) (13.47m), #18 JUDGING AMY (12.46m), #20 THE PRICE IS RIGHT SPECIAL (S) (12.36m), #21 60 MINUTES II (12.31m), #22 NAVY NCIS (12.03m), #24 YES, DEAR (11.56m) and #26 THE KING OF QUEENS (11.24m).

National Nielsen Summary for the week ending Dec. 21:

?

Households      Persons2+       A25-54  A18-49  A35-64  A18-34  
        Rtg/Sh  Rank    (000)/Rank      Rtg/Rank        Rtg/Rank        Rtg/Rank        Rtg/Rank
?
PERCENT OF AD TARGET:   18%             21%             18%             21%     

(See Note to Editors below) Week #13 of 2002-03 Season (ending Dec. 21): ?

CBS     8.0/13  1       12,375  1       4.3     1       3.3     2       5.8     1       2.2     3
NBC     6.4/11  2       9,781   2       4.3     1       3.8     1       4.3     2       3.4     1
ABC     5.9/10  3       8,836   3       3.6     3       3.0     4       4.2     3       2.2     3
FOX     4.7/8   4       7,348   4       3.2     4       3.1     3       2.8     4       3.2     2

?
Same Week Year Ago: ?

CBS     8.2/14  1       12,725  1       4.9     1       4.1     1       6.1     1       3.1     1
NBC     6.2/10  2       9,168   2       3.8     2       3.4     2       4.3     2       3.0     2
ABC     5.9/10  3       9,103   3       3.7     3       3.2     3       4.2     3       2.5     4
FOX     4.0/7   4       6,442   4       2.8     4       2.8     4       2.5     4       3       2

?
Percent Change: ?

CBS     -2%             -3%             -12%            -20%            -5%             -29%    
NBC     +3%             +7%             +13%            +12%            n.c.            +13%    
ABC     n.c.            -3%             -3%             -6%             n.c.            -12%    
FOX     +18%            +14%            +14%            +11%            +12%            +7%

?
2003-04 Season-to-Date (9/22/03-12/21/03): ?

CBS     8.7/14  1       13,383  1       4.9     2       3.9     2       6.4     1       2.6     4
NBC     7.3/12  2       10,922  2       4.8     1       4.2     1       5.2     2       3.7     1
ABC     6.4/10  3       9,680   3       4.1     3       3.6     4       4.5     3       2.9     3
FOX     6.2/10  4       9,681   4       4.0     4       3.8     3       3.9     4       3.7     1

?
Same period year ago: ?

CBS     8.4/14  1       12,853  1       4.9     2       4.0     2       6.3     1       2.8     4
NBC     8.1/13  2       12,187  2       5.3     1       4.7     1       5.9     2       4.2     1
ABC     6.4/11  3       9,960   3       4.2     3       3.8     3       4.5     3       3.3     3       
FOX     5.7/9   4       9,149   4       3.8     4       3.7     4       3.7     4       3.5     2                                                                                               

?
Percent Change: ?

CBS     +4%             +4%             n.c.            -3%             +2%             -7%             
NBC     -10%            -10%            -9%             -11%            -12%            -12%            
ABC     n.c.            -3%             -2%             -5%             n.c.            -12%
FOX     +9%             +6%             +5%             +3%             +5%             +6%

?
[NOTE TO EDITORS: "Percent of Ad Target" is based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of more than 1,000 Advertisers and Advertising Agency executives directly involved in the network television buying and planning processes.] ???
Following are the Top 25 programs of the week (in viewers): ?

Persons 2+ (000)        Rtg/Sh                  
1.      CSI: CRIME SCENE                        
 INVESTIGATION                  CBS     24698           15.4/25 #1
2.      WITHOUT A TRACE         CBS     19354           12.4/21 #4
3.      CSI: MIAMI                              CBS     19211           12.5/20 #3
4.      NFL Monday Night
 Football: Philadelphia @ 
 Miami                                  ABC     18765           12.6/21 #2
5.      EVERYBODY LOVES 
 RAYMOND                                CBS     18050           11.5/17 #5
6.      TWO AND A HALF MEN              CBS     14770           9.9/15          #6
7.      Law And Order           R       NBC     14498           9.8/16          #7
8.      NFL Monday Pre-Kick             ABC     14283           9.2/14          #9
9.      COLD CASE                               CBS     13950           8.7/14          #13
10.     Primetime Sp Edtn- 12/17        S       ABC     13894           9.8/17          #7
11.     60 MINUTES                              CBS     13739           8.9/16          #12
12.     STILL STANDING                  CBS     13553           8.5/13          #15
13.     CBS SUNDAY MOVIE: 
 "The Christmas Shoes"          R       CBS     13469           8.6/14          #14
14.     Friends                         R       NBC     13467           9.0/15          #10
15.     Barbara Walters  Presents: 
10 Most Fscinting People '03    S       ABC     13071           9.0/14          #10
16.     Fear Factor                     R       NBC     12854           7.6/12          #23
17      FOX NFL Sunday Post     
        S.F. @ Philadelphia
Arizona @ Seattle                       FOX     12758           8.1/15          #19
18.     JUDGING AMY                     CBS     12459           8.5/14          #15
19.     Law And Order 12/17             RS      NBC     12362           8.2/13          #18
20.     PRICE IS RIGHT SPECIAL  S       CBS     12358           7.7/13          #22
21.     60 MINUTES II                   CBS     12310           8.3/14          #17
22.     NAVY NCIS                               CBS     12025           7.8/13          #21
23.     Simple Life                             FOX     11857           7.0/11          #29
24.     YES, DEAR                               CBS     11556           7.6/12          #23
25.     Las Vegas                               NBC     11379           7.4/11          #27

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?Press Contacts:        Ed Harrison             323/575-4254    ed.harrison@tvc.cbs.com
                        Jeremy Murphy       212/975-4577        jeremy.murphy@cbs.com