Release
CBS NUMBER ONE FOR THE WEEK IN ALL KEY MEASURES
CBS Places First in Adults 18-49 For the First Time This Season (Tie, ABC) While Extending its Viewer and Adult 25-54 Winning Streak to Four
CBS Has 5 of the Top 10 and 11 of Top 20 Programs
"Criminal Minds" in Near Dead Heat With "Lost" in Viewers; Surges Ahead of the ABC Series From 9:30-10:00 PM
"CSI: NY" Delivers Its Highest Ratings in Nearly a Year
CBS's Wednesday Audience Surges +23% in Viewers and +15% in Adults 18-49 Versus Last Year
"Survivor: Cook Island" Beats "Ugly Betty" in Viewers and Key Demos For the Third Straight Week
"The Amazing Race 10" Up Double Digit Percentages From Last Week, Posting Its Highest Adult 25-54 Rating Since February
CBS placed first in all key measures, finishing first in adults 18-49 (tie) for the first time this season while extending its viewer and adult 25-54 winning streak to four, according to Nielsen live plus same day ratings for the week ending Oct. 15, week four of the 2006-2007 season.
CBS had five of the week's Top 10 programs in viewers, including all three editions of CSI (CSI: CRIME SCENE INVESTIGATION #2, CSI: NY # 6, CSI: MIAMI, #7).
For the week in viewers, CBS (13.38m) beat ABC (11.49m), NBC (10.33m) and FOX (8.18m). Season-to-date in viewers, CBS (13.09m) is also first, followed by ABC (11.74m), NBC (10.51m) and FOX (7.63m).
For the week in key demographics, CBS was first in adults 25-54 (5.2/13, for the fourth consecutive week) and tied for first in adults 18-49 (4.0/11, with ABC). This is CBS's first first-place finish in adults 18-49 this season. Season-to-date, CBS is first in adults 25-54 and second in adults 18-49 (just -0.1 behind ABC).
For the week in households, CBS (8.6/14) enjoyed a +15% advantage over ABC (7.5/12), +30% over NBC (6.6/11) and +54% over FOX (5.6/09). Season-to-date, CBS is first in households (8.4/14), outpacing ABC by +11% (7.6/12), NBC by +24% (6.8/11) and FOX by +68% (5.0/08).
WEEKLY HIGHLIGHTS:
In its new time period, HOW I MET YOUR MOTHER was second in households (5.9/09), viewers (9.09m), adults 25-54 (4.2/10) and adults 18-49 (3.4/10). Compared to last week's time period delivery, HOW I MET YOUR MOTHER was up +9% in households (from 5.4/09), +27% in adults 25-54 (from 3.3/09), +26% in adults 18-49 (from 2.7/08) and added +1.21m viewers (from 7.88m, +19%).
In its first broadcast in the new time period, THE CLASS was second in households (6.0/09), viewers (9.34m), adults 25-54 (4.3/10) and adults 18-49 (3.5/09). THE CLASS delivered its best households, viewers, adults 18-49 and adults 25-54 performances since premiere week. THE CLASS built on its lead-in by +2% in both households and adults 25-54, +3% in adults 18-49 and added +250,000 viewers (+3%).
JERICHO was second in households (6.9/11), viewers (10.86m), adults 25-54 (4.3/11) and adults 18-49 (3.2/09). Compared to last week, JERICHO was up +1% in households (from 6.8/11) and up slightly in viewers (from 10.83m).
CRIMINAL MINDS was first in households (11.0/17), in a virtual tie for first in viewers (16.73m, -160,000 behind "Lost") and a strong second in adults 25-54 (6.2/14) and adults 18-49 (4.5/11). From 9:30-10:00PM, CRIMINAL MINDS beat "Lost" in viewers (17.29m vs. 16.56m, +4%).
-- CRIMINAL MINDS finished in its closest competitive position ever against a first run episode of "Lost" in viewers, adults 25-54 and adults 18-49 and this is the first time CRIMINAL MINDS ever topped a first run "Lost" in households. This is the best delivery for CRIMINAL MINDS against a first run episode of "Lost" ever in both households and viewers and since 1/11/06 in both adults 18-49 and adults 25-54.
CSI: NY was first in households (11.6/19), viewers (17.97m), adults 25-54 (7.2/18) and adults 18-49 (6.0/16). This is CSI: NY's best delivery in households, viewers, adults 18-49 and adults 25-54 since 11/9/05 (the cross-over with CSI: MIAMI). Compared to last week, CSI: NY was up +13% in households (from 10.3/17), +20% in adults 25-54 (from 6.0/15), +22% in adults 18-49 (from 4.9/14) and added +2.24m viewers (from 15.73m, +14%).
SURVIVOR: COOK ISLANDS won its time slot in viewers (15.84m), adults 25-54 (6.8/17), adults 18-49 (5.5/15) and for the first time since "Ugly Betty" premiered, first in households (9.4/15, tied with ABC). Compared to last week, SURVIVOR: COOK ISLANDS was up +8% in adults 18-34 (3.9/12 from 3.6/11), +1% in adults 25-54 (from 6.7/17) and even in households and viewers (from 15.82m).
-- SURVIVOR: COOK ISLANDS topped "Ugly Betty" for the third consecutive week in adults 18-49 (vs. 4.3/12, +28%), adults 25-54 (vs. 5.1/13, +33%), viewers (vs. 13.95m, +1.89m viewers or +14%).
CSI: CRIME SCENE INVESTIGATION was second in households (13.5/20), viewers (21.85m), adults 25-54 (9.1/20) and adults 18-49 (7.5/18). Compared to last week, CSI is up +1% in adults 25-54 (from 9.0/20), +3% in adults 18-49 (from 7.3/18) and +10% in adults 18-34 (5.5/15 from 5.0/14). CSI narrowed the gap with "Grey's Anatomy" compared to last week in adults 18-49 (-1.9 this week from -2.1 last week).
SHARK was second in households (9.1/15), viewers (14.15m, -430,000 viewers behind NBC), adults 25-54 (5.2/13) and adults 18-49 (4.0/11). Compared to last week, SHARK is up +6% in adults 25-54 (from 4.9/12), +5% in adults 18-49 (from 3.8/10) and added +400,000 viewers (from 13.75m, +3%).
60 MINUTES (7:23-8:23 PM) posted an 11.3/18 with 17.28m viewers, 5.7/14 in adults 25-54 and 4.5/12 in adults 18-49. 60 MINUTES was first in households, viewers, adults 25-54 and adults 18-49 from 7:30-8:30PM. This is 60 MINUTES best delivery in households, viewers, adults 25-54 and adults 18-49 since 1/8/06.
THE AMAZING RACE 10 (8:23-9:23 PM) posted a 7.2/11 with 11.65m viewers, 5.0/11 in adults 25-54, 4.0/09 in adults 18-49 and 3.1/08 in adults 18-34. This is the best performance for THE AMAZING RACE in adults 25-54 since 2/28/06 (the premiere of THE AMAZING RACE 9) and matches season highs in both adults 18-49 and adults 18-34.
CBS top programs of the week: #2 CSI: CRIME SCENE INVESTIGATION (an average of 21.85m viewers), #6 CSI: NY (17.97m), #7 CSI: MIAMI (17.61m), #8 60 MINUTES (17.28m), #10 CRIMINAL MINDS (16.73m), #11 TWO AND A HALF MEN (16.38m), #12 NCIS (15.86m), #13 SURVIVOR: COOK ISLANDS (15.84m), #15 WITHOUT A TRACE (15.17m), #18 SHARK (14.15m), #19 COLD CASE (13.97m), #23 THE UNIT (13.03m), #24 THE NEW ADVENTURES OF OLD CHRISTINE (12.88m) and #28 THE AMAZING RACE 10 (11.65m).
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #4 of 2006-07 Season (ending: 10/15/06)
2006-07 2005-06
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.6 14 8.7 14 -1%
NBC 6.6 11 6.4 10 +3%
ABC 7.5 12 6.9 11 +9%
FOX 5.6 9 6.9 11 -19%
CW 2.2 3
VIEWERS
(000) (000) Chg
CBS 13,379 13,427 n.c.
NBC 10,329 9,566 +8%
ABC 11,494 10,669 +8%
FOX 8,180 10,533 -22%
CW 3,446
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.2 13 5.3 13 -2%
NBC 4.3 11 4.0 10 +8%
ABC 4.6 11 4.8 12 -4%
FOX 2.9 8 3.8 10 -24%
CW 1.4 3
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.0 11 4.2 11 -5%
NBC 3.7 10 3.4 9 +9%
ABC 4.0 11 4.1 11 -2%
FOX 2.5 7 3.3 9 -24%
CW 1.5 4
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.8 9 3.0 9 -7%
NBC 3.1 10 2.6 8 +19%
ABC 3.3 10 3.3 10 n.c.
FOX 2.0 7 2.9 9 -31%
CW 1.7 5
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/18/06-10/15/06)
2006-07 2005-06
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.4 14 8.4 14 n.c.
NBC 6.8 11 6.4 10 +6%
ABC 7.6 12 7.3 12 +4%
FOX 5.0 8 5.5 9 -9%
CW 2.2 3
VIEWERS
(000) (000) Chg
CBS 13,085 12,920 +1%
NBC 10,506 9,556 +10%
ABC 11,736 11,210 +5%
FOX 7,627 8,446 -10%
CW 3,353
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.1 13 5.0 12 +2%
NBC 4.4 11 4.0 10 +10%
ABC 4.8 12 4.9 12 -2%
FOX 3.0 8 3.3 8 -9%
CW 1.3 3
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.0 11 4.0 11 n.c.
NBC 3.8 11 3.3 9 +15%
ABC 4.1 11 4.2 11 -2%
FOX 2.7 8 3.1 9 -13%
CW 1.4 4
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.7 9 2.8 9 -4%
NBC 3.2 10 2.7 8 +19%
ABC 3.5 11 3.5 11 n.c.
FOX 2.5 8 3.0 9 -17%
CW 1.6 5
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 10/09/06 - 10/15/06
Persons 2+
1 Grey's Anatomy-Thursday 9PM ABC 22,878
2 CSI CBS 21,853
3 Desperate Housewives ABC 20,636
4 Dancing With the Stars ABC 20,102
5 Dancing With the Stars Results ABC 18,209
6 CSI: NY CBS 17,974
7 CSI: MIAMI CBS 17,605
8 60 MINUTES CBS 17,283
9 Lost ABC 16,892
10 CRIMINAL MINDS CBS 16,734
11 TWO AND A HALF MEN CBS 16,380
12 NCIS CBS 15,858
13 SURVIVOR: COOK ISLANDS CBS 15,835
14 Deal or No Deal-Monday NBC 15,408
15 WITHOUT A TRACE CBS 15,165
16 Extreme Makeover: Home Edition ABC 14,902
17 E.R. NBC 14,575
18 SHARK CBS 14,151
19 COLD CASE CBS 13,969
20 Ugly Betty ABC 13,946
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 10/09/06 - 10/15/06
Adults 25-54
1 Grey's Anatomy-Thursday 9PM ABC 10.3
2 Desperate Housewives ABC 9.3
3 CSI CBS 9.1
4 Lost ABC 7.6
5 CSI: MIAMI CBS 7.3
6 CSI: NY CBS 7.2
7 E.R. NBC 7.1
8 Dancing With the Stars ABC 6.8
8 SURVIVOR: COOK ISLANDS CBS 6.8
10 TWO AND A HALF MEN CBS 6.7
11 Extreme Makeover: Home Edition ABC 6.4
12 Heroes NBC 6.3
13 CRIMINAL MINDS CBS 6.2
14 Dancing With the Stars Results ABC 5.9
14 Law and Order: SVU NBC 5.9
16 Brothers & Sisters ABC 5.8
16 WITHOUT A TRACE CBS 5.8
18 60 MINUTES CBS 5.7
19 OLD CHRISTINE CBS 5.4
19 NCIS CBS 5.4
19 Deal or No Deal-Monday NBC 5.4
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 10/09/06 - 10/15/06
Adults 18-49
1 Grey's Anatomy-Thursday 9PM ABC 9.4
2 Desperate Housewives ABC 8.3
3 CSI CBS 7.5
4 Lost ABC 6.9
5 E.R. NBC 6.1
6 CSI: NY CBS 6.0
7 Heroes NBC 5.8 CSI: MIAMI CBS 5.7
9 Extreme Makeover: Home Edition ABC 5.6
9 Dancing With the Stars ABC 5.6
11 SURVIVOR: COOK ISLANDS CBS 5.5
12 TWO AND A HALF MEN CBS 5.2
13 Brothers & Sisters ABC 5.0
14 Law and Order: SVU NBC 4.7
14 NBC Sunday Night Football Oakland vs Denver NBC 4.7
16 Dancing With the Stars Results ABC 4.6
17 WITHOUT A TRACE CBS 4.5
17 CRIMINAL MINDS CBS 4.5
17 60 MINUTES CBS 4.5
20 Deal or No Deal-Monday NBC 4.4
* * *
