March 23, 2005

CBS DAYTIME TO REMAIN BOTH "BOLD" AND "BEAUTIFUL" HIGHLY-RATED DAYTIME DRAMA "THE BOLD AND THE BEAUTIFUL" IS RENEWED FOR FIVE ADDITIONAL YEARS
ON THE CBS TELEVISION NETWORK

"The Bold and the Beautiful" To Celebrate Its 18th Anniversary on March 23

LOS ANGELES -- The CBS Television Network has secured a five-year extension of the broadcast rights for the highly-rated, Emmy Award-winning THE BOLD AND THE BEAUTIFUL ("B&B"), it was announced by Nina Tassler, President, CBS Entertainment and Bradley P. Bell, "The Bold and the Beautiful" Executive Producer and Head Writer.

THE BOLD AND THE BEAUTIFUL, which takes place in the high-glamour fashion world of Los Angeles, will celebrate its 18th anniversary on March 23, 2005. Created by legendary television producing and writing couple William and Lee Phillip Bell, B&B was nominated in 2004 for a Daytime Emmy as Outstanding Daytime Drama Series. The show is the second most watched daytime drama averaging 3.93 million viewers daily.

"Being #1 in Daytime is a tremendous source of pride at CBS, and 'The Bold and the Beautiful' is certainly a major part of that success," said Tassler. "We're honored to extend our partnership with the Bell family and look forward to many more years of compelling and?groundbreaking storylines."

"'THE BOLD AND THE BEAUTIFUL' is synonymous with glamour, fashion, fun and the extraordinary lives of the wealthy and misbehaved," said Barbara Bloom, Senior Vice President of Daytime Programs, CBS. "'B&B's sexy, classic storytelling is what has kept viewers coming back for nearly eighteen years, and has proven to be a time-honored approach in keeping them hooked."

"CBS has been our home since 'B&B" was launched almost 18 years ago," said Bell. "I'm pleased to know that our partnership will continue for many years to come."

THE BOLD AND THE BEAUTIFUL is broadcast weekdays (1:30-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network. The show has taped more than 4,500 episodes in its?nearly 18?years on the air.

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Press Contacts: Phil Gonzales, CBS Communications Group 323/575-2028 Beth Haiken, CBS Communications Group 323/575-2103 Joe Handy, Bell-Phillip Television Productions 323/575-3553