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"CSI" IS THE WEEK'S TOP SCRIPTED PROGRAM IN VIEWERS AND KEY DEMOGRAPHICS
March 1, 2005
"CSI" IS THE WEEK'S TOP SCRIPTED PROGRAM IN VIEWERS AND KEY DEMOGRAPHICS
"Without a Trace" Tops "ER" in Adults 25-54 For the First Time Ever and Is in Closest Competitive Position To Date in Adults 18-49
CBS Places First in Adults 18-49 on Thursdays For the First Time in a February Sweep Since People Meters
"Numb3rs" Is Friday's Most Watched Program and Highest Rated in Adults 18-49
"CSI: NY" Tops "Law & Order" in Key Younger Demographics
In a week that included an additional hour of "American Idol" and "The Academy Awards," CSI was the week's top scripted program and WITHOUT A TRACE topped a first-run "ER" in adults 25-54 for the first time ever, in the week ending Feb. 27, week 23 of the 2004-2005 television season.
For the week in viewers, CBS (11.80m) trailed ABC (14.01m) and FOX (12.08m) and finished ahead of NBC (10.15m). Season-to-date, CBS (12.91m) is ahead of ABC (10.53m), NBC (10.10m) and FOX (9.97m).
For the week in households, CBS (7.6/12) trailed ABC (8.9/14) and had a +4% lead over FOX (7.3/11) and +13% ahead of NBC (6.7/11). Season-to-date, CBS (8.4/14) has a +24% advantage over ABC (6.8/11), +25% over NBC (6.7/11) and +38% over FOX (6.1/10).
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For the week in demographics, CBS was third in adults 25-54 (4.4/10), men 25-54 (3.7/09), tied for third in women 25-54 (5.1/11, with NBC) and adults 18-49 (3.6/09, with NBC).
Season-to-date, CBS is first in adults 25-54 (4.9/12) with a +0.4 lead over second place ABC (4.5/11) and tied for first in adults 18-49 (4.0/11), with FOX.
-- On Thursday, CBS was first in households (14.5/22), viewers (23.75m), adults 25-54 (9.8/22), adults 18-49 (8.2/20) and adults 18-34 (6.0/16). CBS won Thursday in the February 2005 Sweep in households (13.8/21), viewers (22.23m), adults 18-49 (7.5/19) and adults 25-54 (9.2/21). This will be the third consecutive February sweep where CBS has won Thursday in households and viewers, by the largest margin in both households (+4.0 ahead of NBC) and viewers (+8.09m).
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-- This marks CBS's first February sweep Thursday win in adults 18-49 since the advent of people meters. Excluding the Olympics in 1994, this is CBS's first February sweep Thursday win in adults 25-54 since the advent of people meters.
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? SURVIVOR: PALAU was first in households (12.3/19), viewers (21.64m), adults 25-54 (9.3/21), adults 18-49 (7.9/20) and adults 18-34 (5.8/16). SURVIVOR: PALAU almost doubled the delivery of "Joey" at 8PM in both adults 18-49 (7.4/19 vs. 3.9/10, +90%) and adults 25-54 (8.7/20 vs. 4.4/10, +98%).
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? CSI: CRIME SCENE INVESTIGATION was first in households (17.2/25), viewers (28.11m), adults 25-54 (11.8/25), adults 18-49 (9.8/23) and adults 18-34 (7.0/18). CSI topped "The Apprentice" by +87% in households (17.2/25 vs. 9.2/13), +99% in viewers (28.11m vs. 14.15m), +8% in adults 18-34 (7.0/18 vs. 6.5/17), +51% in adults 18-49 (9.8/23 vs. 6.5/15) and +64% in adults 25-54 (11.8/25 vs. 7.2/15).
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? WITHOUT A TRACE was first in households (13.8/22), viewers (21.37m), adults 25-54 (8.4/19), second in adults 18-49 (7.0/17) and adults 18-34 (5.2/15). This is the first time ever a first run WITHOUT A TRACE beat a first run "ER" in adults 25-54 (prior closest competitive position -0.2 on 11/4/04). This is WITHOUT A TRACE's largest margin of victory over a first run "ER" in households (+3.2 - prior highs on 10/7/04 and 11/4/04 both +2.5) and viewers (+5.34m - prior high +4.76m on 11/4/04) and the closest competitive position for WITHOUT A TRACE against a first run "ER" in adults 18-49 (-0.6 - prior closest competitive position on 11/4/04 -1.1).
? CSI: NY (9.2/15, 14.31m viewers) won its time period in adults 18-49 (4.8/12), adults 18-34 (3.5/10), tied for first in adults 25-54 (5.7/13, with NBC) and was second in households and viewers (-0.23m behind NBC). CSI: NY beat "Law & Order" by +9% in adults 18-49 (4.8/12 vs. 4.4/11) and +17% in adults 18-34 (3.5/10 vs. 3.0/08) while tied in adults 25-54.
? ? NUMB3RS was first in households (7.8/14), viewers (11.46m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09). NUMB3RS won its time slot in households, viewers and key demos for four of the last five airings. NUMB3RS is the night's most watched program and highest rated in households, adults 25-54 and adults 18-49. This is NUMB3RS's highest rated and most watched episode since 2/4/05.
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CBS top programs of the week: #3 CSI: CRIME SCENE INVESTIGATION (an average of 28.11m viewers), #7 SURVIVOR: PALAU (21.64m), #8 WITHOUT A TRACE (21.37m), #10 CSI: MIAMI (19.48m), #11 TWO AND A HALF MEN (17.50m), #15 CSI: NY (14.31m), #19 NCIS (13.59m), #25 NUMB3RS (11.46m) and #26 JUDGING AMY (10.86m).
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NATIONAL NIELSEN SUMMARY - PRIMETIME Week #23 of 2004-05 Season (ending: 02/27/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.6 12 8.0 13 -5%
NBC 6.7 11 7.4 12 -9%
ABC 8.9 14 9.1 14 -2%
FOX 7.3 11 6.1 10 +20%
WB 2.4 4 2.6 4 -8%
UPN 2.1 3 2.7 4 -22%
VIEWERS
(000) (000) Chg
CBS 11,804 12,287 -4%
NBC 10,145 11,075 -8%
ABC 14,007 14,374 -3%
FOX 12,078 10,094 +20%
WB 3,542 3,897 -9%
UPN 3,249 4,030 -19%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 4.4 10 4.6 11 -4%
NBC 4.3 10 5.0 12 -14%
ABC 5.8 13 5.8 14 n.c.
FOX 5.5 13 4.4 10 +25%
WB 1.5 3 1.5 3 n.c.
UPN 1.3 3 1.7 4 -24%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 3.6 9 3.6 10 n.c.
NBC 3.6 9 4.4 12 -18%
ABC 5.0 13 5.1 13 -2%
FOX 5.1 13 4.3 11 +19%
WB 1.5 4 1.5 4 n.c.
UPN 1.3 3 1.7 4 -24%
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A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.5 7 2.4 7 +4%
NBC 2.9 8 3.7 11 -22%
ABC 4.2 12 4.2 13 n.c.
FOX 4.6 13 4.4 13 +5%
WB 1.6 5 1.7 5 -6%
UPN 1.4 4 1.9 6 -26%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/04-02/27/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.4 14 8.8 14 -5%
NBC 6.7 11 7.2 12 -7%
ABC 6.8 11 6.2 10 +10%
FOX 6.1 10 6.2 10 -2%
WB 2.3 4 2.5 4 -8%
UPN 2.3 4 2.4 4 -4%
VIEWERS
(000) (000) Chg
CBS 12,914 13,714 -6%
NBC 10,102 10,968 -8%
ABC 10,532 9,584 +10%
FOX 9,966 9,849 +1%
WB 3,483 3,813 -9%
UPN 3,369 3,541 -5%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 4.9 12 5.1 12 -4%
NBC 4.3 10 4.8 12 -10%
ABC 4.5 11 4.0 10 +13%
FOX 4.2 10 4.2 10 n.c.
WB 1.4 3 1.5 4 -7%
UPN 1.4 3 1.5 4 -7%
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A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.0 11 4.1 11 -2%
NBC 3.7 10 4.2 12 -12%
ABC 3.9 10 3.5 9 +11%
FOX 4.0 11 4.0 11 n.c.
WB 1.4 4 1.5 4 -7%
UPN 1.4 4 1.5 4 -7%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.9 9 2.8 9 +4%
NBC 3.1 9 3.6 11 -14%
ABC 3.2 10 2.8 9 +14%
FOX 3.8 11 3.9 12 -3%
WB 1.5 5 1.7 5 -12%
UPN 1.4 4 1.5 5 -7%
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 02/21/05 - 02/27/05
Persons 2+
1 Academy Awards (S) ABC 42,139
2 American Idol-Tuesday FOX 28,253
3 CSI CBS 28,113
4 Oscar Countdown 2005 (S) ABC 27,713
5 American Idol-Wednesday FOX 26,664
6 American Idol Special-2/21 8P (S) FOX 23,468
7 SURVIVOR: PALAU CBS 21,641
8 WITHOUT A TRACE CBS 21,371
9 Lost ABC 19,494
10 CSI: MIAMI CBS 19,475
11 TWO AND A HALF MEN CBS 17,503
12 E.R. NBC 16,031
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13 House FOX 15,529 14 Law and Order NBC 14,541 15 CSI: NY CBS 14,305 16 Apprentice 3 NBC 14,152 17 Law and Order: SVU NBC 14,027 18 Medium NBC 13,774 19 NCIS CBS 13,591 20 24 FOX 13,162
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 02/21/05 - 02/27/05
Adults 25-54
1 Academy Awards (S) ABC 17.1
2 American Idol-Tuesday FOX 12.5
3 American Idol-Wednesday FOX 12.1
4 CSI CBS 11.8
5 American Idol Special-2/21 8P (S) FOX 10.8
6 Oscar Countdown 2005 (S) ABC 10.7
7 SURVIVOR: PALAU CBS 9.3
8 Lost ABC 8.7
9 WITHOUT A TRACE CBS 8.4
10 E.R. NBC 8.3
11 CSI: MIAMI CBS 8.2
12 Apprentice 3 NBC 7.2
13 House FOX 7.1
14 TWO AND A HALF MEN CBS 7.0
15 24 FOX 6.6
15 Medium NBC 6.6
17 Law and Order: SVU NBC 6.3
18 Law and Order NBC 5.7
18 CSI: NY CBS 5.7
20 Las Vegas NBC 5.6
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 02/21/05 - 02/27/05
Adults 18-49 Rating
1 Academy Awards (S) ABC 15.1
2 American Idol-Tuesday FOX 11.5
3 American Idol-Wednesday FOX 11.3
4 American Idol Special-2/21 8P (S) FOX 9.9
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5 CSI CBS 9.8 6 Oscar Countdown 2005 (S) ABC 9.6 7 SURVIVOR: PALAU CBS 7.9 8 E.R. NBC 7.6 9 Lost ABC 7.5 10 WITHOUT A TRACE CBS 7.0 11 CSI: MIAMI CBS 6.7 12 Apprentice 3 NBC 6.5 13 House FOX 6.4 14 24 FOX 5.6 15 TWO AND A HALF MEN CBS 5.5 15 Law and Order: SVU NBC 5.5 17 Medium NBC 5.4 18 Las Vegas NBC 4.9 19 CSI: NY CBS 4.8 20 Law and Order NBC 4.4 # # # Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
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