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CBS SCHOOLS THE COMPETITION
February 15, 2005
CBS SCHOOLS THE COMPETITION
CBS Scores with Science ("CSI, "CSI: Miami," "CSI: NY"), Math ("Numb3rs"), Music ("The 47th Annual Grammy Awards") and Track ("The Amazing Race 6" Finale)
CBS Has 5 of the Week's Top 10 Programs
"The Amazing Race 6" Crosses the Finish Line With Its Most Watched and Highest Rated Broadcast of this Edition
CBS Estimates That More Than 45 Million Viewers Watched All or Part of "The 47th Annual Grammy Awards"
"Numb3rs" is Friday's Most Watched Program and Highest Rated in Adults 18-49 For the Third Consecutive Week
"CSI, "CSI: Miami" and "CSI: NY" All Time Period Winners in Key Demographics
CBS placed first in viewers, adults 18-49 (tie) and adults 25-54 led by strong performances by all three editions of CSI, the finale of THE AMAZING RACE 6 and THE 47TH ANNUAL GRAMMY AWARDS, according to Nielsen ratings for the week ending Feb. 13, week 21 of the 2004-2005 television season.
In viewers for the week, CBS (13.48m) enjoyed a 3 million viewers plus lead over FOX (10.43m), NBC (10.42m) and ABC (10.14m). Season-to-date, CBS (12.94m) is ahead of ABC (10.37m), NBC (10.07m) and FOX (9.86m).
In households for the week, CBS (8.7/14) had a +24% lead over NBC (7.0/11), +34% ahead of ABC (6.5/10) and +38% ahead of FOX (6.3/10). Season-to-date, CBS (8.4/14) has a +25% advantage in households over both NBC and ABC (6.7/11, each) and +40% over FOX (6.0/10).
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For the week in demographics, CBS was first in adults 25-54 (5.4/13), women 25-54 (6.2/14), men 25-54 (4.6/11), tied for first in adults 18-49 (4.5/12, with FOX) and second in adults 18-34 (3.4/10). Compared to the same week last year (which included a first run "Survivor: All Stars" but did not include "The Grammys"), CBS was up +4% in adults 25-54, +3% in women 25-54, +5% in men 25-54, +13% in adults 18-49 and +36% in adults 18-34.
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CBS Television...2
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Season-to-date, CBS is first in adults 25-54 (5.0/12) with a +0.6 lead over second place ABC (4.4/11) and tied for first in adults 18-49 (4.0/11), with FOX. This time last year, CBS was first in adults 25-54 (+0.3 ahead of NBC). In adults 18-49 this time last year, CBS was second, trailing NBC by -0.1. Note: NBC is fourth for the season in adults 18-49 (3.7/10, -0.2 behind ABC) and third in adults 25-54 (4.3/10 behind ABC's 4.4/11). Last year, season-to-date, NBC was first in adults 18-49 and a solid second in adults 25-54.
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? The finale of THE AMAZING RACE 6 won its time period in households (7.7/12), viewers (12.62m), adults 25-54 (5.9/13), adults 18-49 (5.2/12) and adults 18-34 (4.2/12). This is the best delivery in households, viewers, adults 18-49 and adults 25-54 of any THE AMAZING RACE 6 broadcast and the second best adults 18-34 delivery (-0.1 behind the 11/16/04 premiere).
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--THE AMAZING RACE 6 finished its run with the best delivery ever of any edition in households (7.2/11), viewers (11.51m), adults 25-54 (5.2/12) and matches the second best adults 18-49 performance (4.6/11, with THE AMAZING RACE 2 and -0.1 behind THE AMAZING RACE 5).
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? CSI: NY (8.5/14, 13.08m) won its time period in adults 25-54 (5.9/14), adults 18-49 (4.7/12) and was second in households and viewers (-0.08m behind NBC). CSI: NY beat "Law & Order" by +13% in adults 25-54 (5.9/14 vs. 5.2/12), +15% in adults 18-49 (4.7/12 vs. 4.1/13) and +18% in adults 18-34 (3.3/09 vs. 2.8/08).
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? CSI: CRIME SCENE INVESTIGATION was first in households (17.2/26), viewers (27.85m), adults 25-54 (11.6/25) and adults 18-49 (9.2/22). CSI topped "The Apprentice" by +74% in households (17.2/26 vs. 9.9/15), +84% in viewers (27.85m vs. 15.13m), +28% in adults 18-49 (9.2/22 vs. 7.2/17) and +47% in adults 25-54 (11.6/25 vs. 7.9/17).
? CSI: MIAMI was first in households (12.3/20), viewers (18.82m), adults 25-54 (8.1/18) and adults 18-49 (6.8/17). CSI: MIAMI outpaced "Medium" in households by +34% in households (12.3/20 vs. 9.2/15), +21% in adults 25-54 (8.1/18 vs. 6.7/15), +19% in adults 18-49 (6.8/17 from 5.7/14) and by +4.85m viewers (18.82m vs. 13.97m, +35%).
? WITHOUT A TRACE was first in households (12.8/21), viewers (19.63m), men 25-54 (6.0/15), second in adults 25-54 (7.7/18) and adults 18-49 (6.1/16).
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? NUMB3RS won its time period in households (7.3/12), viewers (10.68m), adults 25-54 (4.2/11) and tied for first in adults 18-49 (3.2/09, with ABC). NUMB3RS was Friday's top rated program in adults 18-49 and adults 25-54 as well as the most watched program of the night for the third consecutive week.
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? THE 47TH ANNUAL GRAMMY AWARDS (S) (8:00-11:31PM) posted an 11.6/18 with 18.80m viewers from 8:00-11:31pm and 8.3/18 in adults 25-54, 8.1/19 in adults 18-49 and 7.9/21 in adults 18-34. THE GRAMMY AWARDS won the 8:00-11:00PM time period in households, viewers and most key demos. CBS Research estimates 45.6 million viewers watched all or part of Sunday's broadcast.
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CBS Television...3
? EVERYBODY LOVES RAYMOND was first in households (11.3/16), viewers (17.49m), adults 25-54 (7.2/15) and adults 18-49 (5.9/13).
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? TWO AND A HALF MEN was first in households (10.8/16), viewers (16.75m), adults 25-54 (6.9/14) and adults 18-49 (5.6/13)
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CBS top programs of the week: #2 CSI: CRIME SCENE INVESTIGATION (an average of 27.85m viewers), #5 WITHOUT A TRACE (19.63m), #7 CSI: MIAMI (18.82m), #8 THE 47TH ANNUAL GRAMMY AWARDS (S) (18.80m), #9 EVERYBODY LOVES RAYMOND (17.49m), #11 TWO AND A HALF MEN (16.75m), #12 CSI THURSDAY 8PM SPECIAL (R) (S) (16.67m), #20 CSI: NY (13.08m), #22 60 MINUTES (12.76m), #23 NCIS (12.74m) and #24 THE AMAZING RACE 6 (12.62m).
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NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #21 of 2004-05 Season (ending: 02/13/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.7 14 9.2 15 -5%
NBC 7.0 11 8.1 13 -14%
ABC 6.5 10 5.4 9 +20%
FOX 6.3 10 5.6 9 +13%
WB 2.4 4 2.7 4 -11%
UPN 2.2 3 2.7 4 -19%
VIEWERS
(000) (000) Chg
CBS 13,481 14,239 -5%
NBC 10,419 12,585 -17%
ABC 10,140 8,305 +22%
FOX 10,433 9,311 +12%
WB 3,608 3,988 -10%
UPN 3,207 4,047 -21%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.4 13 5.2 12 +4%
NBC 4.4 10 5.8 14 -24%
ABC 4.4 10 3.4 8 +29%
FOX 4.7 11 4.1 10 +15%
WB 1.4 3 1.7 4 -18%
UPN 1.3 3 1.8 4 -28%
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CBS Television...4
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.5 12 4.0 11 +13%
NBC 3.6 9 5.2 14 -31%
ABC 3.9 10 3.0 8 +30%
FOX 4.5 12 4.1 11 +10%
WB 1.5 4 1.6 4 -6%
UPN 1.2 3 1.7 4 -29%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.4 10 2.5 8 +36%
NBC 2.9 9 4.4 14 -34%
ABC 3.1 9 2.4 7 +29%
FOX 4.4 13 4.1 13 +7%
WB 1.7 5 1.9 6 -11%
UPN 1.2 4 1.7 5 -29%
NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/20/04-02/13/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.4 14 8.8 14 -5%
NBC 6.7 11 7.2 12 -7%
ABC 6.7 11 6.1 10 +10%
FOX 6.0 10 6.2 10 -3%
WB 2.3 4 2.5 4 -8%
UPN 2.3 4 2.4 4 -4%
VIEWERS
(000) (000) Chg
CBS 12,944 13,787 -6%
NBC 10,072 10,875 -7%
ABC 10,367 9,375 +11%
FOX 9,859 9,849 n.c.
WB 3,479 3,790 -8%
UPN 3,382 3,500 -3%
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CBS Television...5
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.0 12 5.1 12 -2%
NBC 4.3 10 4.8 12 -10%
ABC 4.4 11 4.0 10 +10%
FOX 4.2 10 4.2 10 n.c.
WB 1.4 3 1.5 4 -7%
UPN 1.4 3 1.5 4 -7%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.0 11 4.1 11 -2%
NBC 3.7 10 4.2 11 -12%
ABC 3.9 10 3.4 9 +15%
FOX 4.0 11 4.0 11 n.c.
WB 1.4 4 1.5 4 -7%
UPN 1.4 4 1.4 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.9 9 2.8 9 +4%
NBC 3.1 10 3.6 11 -14%
ABC 3.1 10 2.7 9 +15%
FOX 3.7 11 3.9 12 -5%
WB 1.5 5 1.7 5 -12%
UPN 1.4 4 1.5 5 -7%
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes. National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 02/07/05 - 02/13/05
Persons 2+ (000)
1 American Idol-Tuesday FOX 28,766
2 CSI CBS 27,852
3 American Idol-Wednesday FOX 26,081
4 Desperate Housewives ABC 22,297
5 WITHOUT A TRACE CBS 19,634
6 Lost ABC 19,480
7 CSI: MIAMI CBS 18,820
8 GRAMMY AWARDS 47th Annual (S) CBS 18,802
9 EVERYBODY LOVES RAYMOND CBS 17,492
10 E.R. NBC 17,075
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CBS Television...6
11 TWO AND A HALF MEN CBS 16,748 12 CSI THU 8P-SPECIAL (R)(S) CBS 16,668 13 Extreme Makeover: Home Edition-8P ABC 16,548 14 Apprentice 3 NBC 15,127 15 House FOX 14,968 16 Law and Order: SVU NBC 14,184 17 Medium NBC 13,967 18 Law and Order: Criminal Intent NBC 13,534 19 Law and Order NBC 13,160 20 CSI: NY CBS 13,084
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 02/07/05 - 02/13/05
Adults 25-54
1 American Idol-Tuesday FOX 12.8
2 American Idol- Wednesday FOX 11.8
3 CSI CBS 11.6
4 Desperate Housewives ABC 10.7
5 E.R. NBC 9.0
6 Lost ABC 8.6
7 GRAMMY AWARDS - 47th Annual (S) CBS 8.3
8 CSI: MIAMI CBS 8.1
9 Apprentice 3 NBC 7.9
10 WITHOUT A TRACE CBS 7.7
11 Extreme Makeover: Home Edition-8p ABC 7.5
12 EVERYBODY LOVES RAYMOND CBS 7.2
13 TWO AND A HALF MEN CBS 6.9
14 Medium NBC 6.7
15 House FOX 6.6
16 CSI THU 8P-SPECIAL (R)(S) CBS 6.3
17 Law and Order: SVU NBC 6.2
18 Will & Grace NBC 5.9
18 AMAZING RACE: 6 CBS 5.9
18 CSI: NY CBS 5.9
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 02/07/05 - 02/13/05
Adults 18-49
1 American Idol-Tuesday FOX 12.0
2 American Idol-Wednesday FOX 11.4
3 Desperate Housewives ABC 9.7
4 CSI CBS 9.2
5 GRAMMY AWARDS 47th Annual (S) CBS 8.1
6 E.R. NBC 7.9
7 Lost ABC 7.5
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CBS Television...7
8 Apprentice 3 NBC 7.2 9 CSI: MIAMI CBS 6.8 9 Extreme Makeover: Home Edition-8p ABC 6.8 11 WITHOUT A TRACE CBS 6.1 12 EVERYBODY LOVES RAYMOND CBS 5.9 12 House FOX 5.9 14 Medium NBC 5.7 15 TWO AND A HALF MEN CBS 5.6 16 Law and Order: SVU NBC 5.2 16 AMAZING RACE: 6 CBS 5.2 16 Will & Grace NBC 5.2 19 Boston Legal ABC 4.8 19 CSI THU 8P-SPECIAL (R)(S) CBS 4.8 # # # Press Contacts: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
