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CBS WINS THE WEEK IN VIEWERS, ADULTS 25-54 AND IS JUST -0.1 RATING POINT BEHIND FIRST IN ADULTS 18-49
January 19, 2005
CBS WINS THE WEEK IN VIEWERS, ADULTS 25-54 AND IS JUST -0.1 RATING POINT BEHIND FIRST IN ADULTS 18-49
"CSI" Is the Week's Most Watched Program
"NCIS" Is Tuesday's Most Watched Program
"Joan of Arcadia" Delivers Its Highest Ratings Since November
On a Competitive Sunday, "Cold Case" Posts Best Demographics Since November
The Second Episode of "Wickedly Perfect" Improves in Adults 18-49 and Maintains All of Its Adult 25-54 Premiere Delivery ?
CBS placed first in viewers, adults 25-54 and was just -0.1 of a rating point behind first in adults 18-49, according to Nielsen ratings for the week ending Jan. 16, week 17 of the 2004-2005 televisions season.
Among viewers, CBS (13.92m) led NBC (12.28m), ABC (10.71m) and FOX (9.79m). Season-to-date, CBS (12.86m) is ahead of ABC (10.52m), NBC (10.02m) and FOX (8.61m).
In households, CBS (9.0/14) had a +10% lead over NBC (8.2/13), +32% ahead of ABC (6.8/11) and +50% over FOX (6.0/09). Season-to-date, CBS (8.4/14) has a +24% advantage over ABC (6.8/11), +27% ahead of NBC (6.6/11) and +53% over FOX (5.5/09).
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In key demographics, CBS was first in adults 25-54 (5.4/12) and second in adults 18-49 (4.4/11, just -0.1 behind NBC). Compared to the same week last year, CBS was up +5% in households, +13% in adults 25-54, +2% in women 25-54, +26% in men 25-54, +16% in adults 18-49 and +23% in adults 18-34 (3.2/10 from 2.6/08).
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This season, CBS has won the week in adults 18-49 the nine times. CBS finished first in adults 25-54 12 times in 17 weeks this season. CBS has been first in viewers 15 times in 17 weeks - finishing second during the week where FOX had the ALCS and several World Series games and ABC's week with three primetime football games.
Season-to-date, CBS is first in adults 25-54 (4.9/12) with a +0.4 lead over second place ABC (4.5/11) and first in adults 18-49 (4.0/11), +0.1 ahead of ABC (3.9/11). This time last year, CBS was first in adults 25-54 (+0.1 ahead of NBC). In adults 18-49 this time last year, CBS was third, trailing NBC by -0.3 and FOX by -0.1. Note: NBC is third for the season in adults 18-49 (3.7/10 behind ABC's 3.9/11) and adults 25-54 (4.3/10, behind ABC's 4.5/11).
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? ? NCIS was first in households (9.9/15), viewers (15.40m), second in adults 25-54 (4.9/11) and tied for second in adults 18-49 (3.6/10, with ABC). NCIS was the night's most watched program.
? THE AMAZING RACE 6 was second in households (6.9/10), viewers (11.07m), adults 25-54 (4.9/11), adults 18-49 (4.3/10) and adults 18-34 (3.5/09). THE AMAZING RACE 6 shot into first place at 9:30PM in households (7.3/11), viewers (11.86m), adults 18-49 (4.8/11) and adults 25-54 (5.4/12) - posting gains of +14% in households (from 6.4/10), +23% in both adults 25-54 (from 4.4/10) and adults 18-34 (3.8/10 from 3.1/09), +26% in adults 18-49 (from 3.8/09) and added +1.58m viewers (from 10.28m).
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? CSI: NY (9.2/15, 13.66m) was tied for first in adults 18-49 (4.6/12)
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-- Thursday, CBS was first in households (11.9/19), viewers (18.54m), adults 25-54 (7.5/17) and adults 18-49 (6.3/16). CBS posted a +5.37m viewer lead over second place NBC. CBS has won all 17 Thursdays this season in households, 16 of 17 in viewers and adults 25-54 and every Thursday this season with all first run programming in adults 18-49.
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? WICKEDLY PERFECT was second in households (6.4/10), viewers (9.16m), adults 25-54 (3.4/08) and women 25-54 (4.6/11). Compared to last week's premiere, WICKEDLY PERFECT retained 100% of its adults 25-54 and women 25-54 delivery and improved its premiere delivery in both adults 18-49 (+3%, 3.0/08 from 2.9/08) and women 18-49 (+8%, 4.2/11 from 3.9/10). WICKEDLY PERFECT built in its second half hour by +31% in adults 18-49 (3.4/09 from 2.6/07), +27% in adults 25-54 (3.8/09 from 3.0/08) and by nearly +1.8 million viewers (10.06m from 8.27m, +22%).
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? CSI: CRIME SCENE INVESTIGATION won its time period in households (17.0/26), viewers (27.55m), adults 25-54 (11.6/25), adults 18-49 (9.6/24) and adults 18-34 (7.0/20).
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? WITHOUT A TRACE was first in viewers (18.77m), tied for first in households (12.2/20), second in adults 25-54 (7.4/17) and adults 18-49 (6.1/16).
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? ? JOAN OF ARCADIA was first in viewers (8.68m), adults 25-54 (3.1/09), women 25-54 (3.9/10), second in households (5.7/10, -0.1 behind NBC) and tied for second in adults 18-49 (2.2/07, with FOX). This is JOAN OF ARCADIA's best delivery in households, viewers, adults 25-54, women 25-54 and adults 18-49 since 11/19/04.
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? --On Sunday, CBS was first in households (12.6/19) and viewers (20.17m) for the fifth time in six weeks.
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--From 7:00-8:00PM, CBS's NFL coverage posted a 23.2/37 with 38.46m viewers with the Playoff Game 14.5/23 with 23.63m viewers with the Post Game Show.
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? COLD CASE (9.9/14, 15.67m viewers at 9PM) scored its best delivery in adults 25-54 (5.3/10) since 11/28/04 and in adults 18-49 (4.2/09) since 11/14/04.
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CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 27.55m viewers), #4 AFC DIVISIONAL PLAYOFF POST GAME Indianapolis at New England (S) (23.63m), #8 WITHOUT A TRACE (18.77m), #11 60 MINUTES (16.52m), #14 EVERYBODY LOVES RAYMOND (R) (15.73m), #15 COLD CASE (15.67m), #16 NCIS (15.40m), #18 CSI: NY SUNDAY SPECIAL (R) (S) (14.00m), #19 CSI: MIAMI (R) (13.98m), #21 TWO AND A HALF MEN (R) (13.88m) and #24 CSI: NY (13.66m).
NATIONAL NIELSEN SUMMARY - PRIMETIME Week #17 of 2004-05 Season (ending: 01/16/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 9.0 14 8.6 14 +5%
NBC 8.2 13 7.5 12 +9%
ABC 6.8 11 5.1 8 +33%
FOX 6.0 9 8.3 13 -28%
WB 1.9 3 2.4 4 -21%
UPN 2.3 3 2.5 4 -8%
VIEWERS
(000) (000) Chg
CBS 13,920 13,165 +6%
NBC 12,284 11,631 +6%
ABC 10,710 7,833 +37%
FOX 9,793 13,628 -28%
WB 2,725 3,630 -25%
UPN 3,420 3,549 -4%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.4 12 4.8 11 +13%
NBC 5.3 12 5.2 12 +2%
ABC 4.6 11 3.4 8 +35%
FOX 4.4 10 6.1 14 -28%
WB 1.1 2 1.5 3 -27%
UPN 1.3 3 1.5 3 -13%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.4 11 3.8 10 +16%
NBC 4.5 11 4.5 12 n.c.
ABC 4.1 10 2.9 8 +41%
FOX 4.1 11 5.8 15 -29%
WB 1.1 3 1.5 4 -27%
UPN 1.3 3 1.5 4 -13%
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A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.2 10 2.6 8 +23%
NBC 3.7 11 3.7 11 n.c.
ABC 3.3 10 2.4 7 +38%
FOX 3.8 11 5.2 16 -27%
WB 1.1 3 1.6 5 -31%
UPN 1.3 4 1.6 5 -19%
NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/20/04-01/16/05)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.4 14 8.5 14 -1%
NBC 6.6 11 7.1 12 -7%
ABC 6.8 11 6.3 10 +8%
FOX 5.5 9 6.1 10 -10%
WB 2.3 4 2.5 4 -8%
UPN 2.4 4 2.3 4 +4%
VIEWERS
(000) (000) Chg
CBS 12,864 13,126 -2%
NBC 10,023 10,714 -6%
ABC 10,524 9,681 +9%
FOX 8,611 9,622 -11%
WB 3,486 3,782 -8%
UPN 3,465 3,431 +1%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 4.9 12 4.8 12 +2%
NBC 4.3 10 4.7 12 -9%
ABC 4.5 11 4.1 10 +10%
FOX 3.6 9 4.1 10 -12%
WB 1.4 3 1.5 4 -7%
UPN 1.4 3 1.4 4 n.c.
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.0 11 3.8 10 +5%
NBC 3.7 10 4.1 11 -10%
ABC 3.9 11 3.5 10 +11%
FOX 3.4 9 3.9 11 -13%
WB 1.4 4 1.5 4 -7%
UPN 1.4 4 1.4 4 n.c.
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A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.9 9 2.6 8 +12%
NBC 3.2 10 3.5 11 -9%
ABC 3.2 10 2.8 9 +14%
FOX 3.1 10 3.7 12 -16%
WB 1.5 5 1.7 5 -12%
UPN 1.4 4 1.5 5 -7%
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes.
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 01/10/05 - 01/16/05
Persons 2+
- CSI CBS 27,554
2 Desperate Housewives ABC 24,094
3 FOX NFC Playoff-Sat (S) FOX 23,700
St Louis at Atlanta
- AFC Div-Playoff-Post-Game-Sun (S) CBS 23,632
Indianapolis At New England
5 FOX NFC Playoff-Kick-Sat (S) FOX 21,395
St Louis At Atlanta 6 Lost ABC 20,807 7 Extreme Makeover: Hm Ed-8P ABC 20,413 8 WITHOUT A TRACE CBS 18,767 9 E.R. NBC 18,421 10 Golden Globe Awards, The (S) NBC 16,845 11 60 MINUTES CBS 16,518 12 Medium NBC 16,342 13 Law & Order: SVU NBC 15,945 14 EVERYBODY LOVES RAYMOND (R) CBS 15,732 15 COLD CASE CBS 15,673 16 NCIS CBS 15,397 17 Law & Order NBC 14,688 18 CSI: NY SUNDAY SPCL (R)(S) CBS 13,999 19 CSI: MIAMI (R) CBS 13,977 20 Alias ABC 13,896
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 01/10/05 - 01/16/05
Adults 25-54
1 Desperate Housewives ABC 12.1
2 CSI CBS 11.6
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3 FOX NFC Playoff-Sat (S) FOX 10.9
St Louis At Atlanta
4 AFC Div-Playoff-Post-Game-Sun (S) CBS 9.9
Indianapolis At New England
5 FOX NFC Playoff-Kick-Sat (S) FOX 9.7
St Louis At Atlanta
6 Extreme Makeover: Hm Ed-8P ABC 9.5
7 E.R. NBC 9.4
8 Lost ABC 9.3
9 Medium NBC 7.5
10 WITHOUT A TRACE CBS 7.4
11 Law & Order:SVU NBC 7.2
12 Golden Globe Awards, The (S) NBC 6.9
13 Alias ABC 6.7
14 Biggest Loser NBC 6.4
15 24 (P) FOX 6.3
15 Boston Legal ABC 6.3
17 EVERYBODY LOVES RAYMOND (R) CBS 6.2
18 Joey NBC 6.0
18 CSI: MIAMI (R) CBS 6.0
20 Law & Order NBC 5.8
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 01/10/05 - 01/16/05
Adults 18-49
1 Desperate Housewives ABC 11.1
2 FOX NFC Playoff-Sat (S) FOX 9.6
St Louis At Atlanta
2 CSI CBS 9.6
4 Extreme Makeover: Hm Ed-8P ABC 9.0
5 AFC Div-Playoff-Post-Game-Sun (S) CBS 8.8
Indianapolis At New England
6 FOX NFC Playoff-Kick-Sat (S) FOX 8.5
St Louis At Atlanta
7 E.R. NBC 8.3
8 Lost ABC 7.9
9 Law & Order: SVU NBC 6.5
10 Medium NBC 6.3
11 WITHOUT A TRACE CBS 6.1
12 Alias ABC 5.9
12 Biggest Loser NBC 5.9
14 Golden Globe Awards, The (S) NBC 5.7
15 Boston Legal ABC 5.5
16 24 (P) FOX 5.3
17 Joey NBC 5.0
18 EVERYBODY LOVES RAYMOND (R) CBS 4.9
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19 Las Vegas NBC 4.8 20 CSI: MIAMI (R) CBS 4.7 20 TWO AND A HALF MEN (R) CBS 4.7 20 24 Prvw Sp-1/10 8P (S) FOX 4.7
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
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