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CBS CONTINUES TO SWEEP UP
November 23, 2004
CBS CONTINUES TO SWEEP UP
CBS Places First in Viewers, Adults 18-49 and Adults 25-54 and Is The Only Network to Post Year-to-Year Increases
CBS Has Now Won Five Weeks In Adults 18-49, One More Than All of Last Season
CBS Has Four of the Top Five Programs of the Week--"CSI," "CSI: Miami, "Survivor: Vanuatu" and "Without a Trace"
"CSI's" 100th Episode Attracts a Series Record 31.5 Million Viewers and Ranks as the Season's Most Watched Primetime Broadcast
"Category 6: Day of Destruction" Helps CBS Annihilates Its Wednesday Competition
"Survivor: Vanuatu" Delivers Its Most Watched Episode of the Season
"The Amazing Race 6" Premiers With Its Highest Demographics For An Opening Episode Since "The Amazing Race 1"
"Two and a Half Men" Hits Season Highs in Viewers and Key Demographics
"NCIS" Attracts Its Largest Audience Ever
CBS Leads November Sweep in Viewers, Adults 18-49 and Adults 25-54
CBS placed first in viewers (with four of the top five programs), adults 18-49 and adults 25-54 and was the only network to post year-to-year growth, according to Nielsen ratings for the week ending Nov. 21, week nine of the 2004-2005 season.
CBS placed first in adults 18-49 for the fifth time this season, one more than all of last season.
For the week in viewers, CBS (14.07) topped NBC (10.82m), ABC (10.54m) and FOX (6.84m). Season-to-date, CBS (13.34m) is ahead of NBC (10.30m), ABC (10.17m) and FOX (9.84m).
For the week in households, CBS (9.1/14) was +26% ahead of NBC (7.2/11), +34% over ABC (6.8/11) and +107% over FOX (4.4/07). Season-to-date, CBS (8.7/14) has a +28% advantage over NBC (6.8/11), +32% over ABC (6.6/11) and +38% over FOX (6.3/10).
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For the week in key demographics, CBS was first in adults 25-54 (5.5/13) and adults 18-49 (4.4/12). Season-to-date, CBS is first in adults 25-54 (5.2/12) with a +0.7 lead over second place NBC and first in adults 18-49 (4.2/11), +0.3 ahead of NBC and ABC. This time last year, CBS was tied for first in adults 25-54 (with NBC). In adults 18-49 this time last year, CBS was third, trailing both NBC by -0.4 and FOX by -0.2.
Compared to the same week last year, CBS was up +6% in adults 25-54, +10% in women 25-54, +7% in adults 18-49 and +22% in adults 18-34.
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? In the November sweep-to-date, CBS is first in households (9.3/15), viewers (14.44m), adults 25-54 (5.6/13) and adults 18-49 (4.5/12). After the first 18 days of the November 2003 sweep, CBS was first in households, viewers and adults 25-54 but second in adults 18-49, trailing NBC by -0.2. This November, CBS has a +0.4 lead in adults 18-49 over second place NBC and has increased its lead in adults 25-54 (+0.9 compared to +0.4 last November).
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? CSI: CRIME SCENE INVESTIGATION, with its 100th episode, was first in households (19.2/28), viewers (31.46m), adults 25-54 (13.7/29), adults 18-49 (11.6/28) and adults 18-34 (9.0/24). This is CSI's most watched broadcast ever, matched the program's best adults 18-49 delivery.
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-- CSI's 100th episode was the most watched primetime broadcast this season of any program/special/event on any network (30.463 vs. 30.460 for Game 7 of the ALCS), matches the best adults 25-54 delivery (tied with the CSI season premiere) and is the second highest rated adults 18-49 broadcast this season (-0.2 behind Game 7 of the ALCS).
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? SURVIVOR: VANUATU won its time period in households (12.0/19), viewers (20.40m), adults 25-54 (8.9/22), adults 18-49 (7.6/21) and adults 18-34 (5.6/17). CBS won both half-hours in households, viewers, adults 18-34, adults 18-49 and adults 25-54. This matches the best delivery of SURVIVOR: VANUATU in households this season and is the program's most watched to date.
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-- SURVIVOR: VANUATU beat "Joey" in households, viewers, adults 18-49 and adult 25-54 every week the programs have competed to date. SURVIVOR: VANUATU topped both "The O.C." (4.5/13) and "Joey" (4.8/15) in adults 18-34.
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? ? WITHOUT A TRACE was first in households (12.8/21), viewers (19.75m), second in adults 25-54 (8.2/19), adults 18-49 (6.8/18) and adults 18-34 (5.3/15). WITHOUT A TRACE has beaten "ER" every week this season in viewers.
? TWO AND A HALF MEN (11.5/17, 17.47m) had its most watched episode this season and the season's best performance in adults 18-49 (6.4/15) and adult 25-54 (7.6/15). TWO AND A HALF MEN also built on its first-run RAYMOND lead-in by a best ever +7% in both adults 18-49 and adults 25-54. ?
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? CSI: MIAMI was first in households (14.6/23), viewers (22.48m), adults 25-54 (10.1/23), adults 18-49 (8.4/20) and adults 18-34 (6.7/18). This is CSI: MIAMI's best households delivery since the 9/20/04 season premiere, best viewers, adults 18-34 and adults 18-49 delivery since 5/17/04 (the episode that introduced the CSI: NY team) and matched 9/20/04's adults 25-54 performance. This is CSI: MIAMI's best ever delivery in a November sweep.
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? NCIS was first in households (9.8/15), viewers (15.27m), adults 25-54 (4.9/12) and second in adults 18-49 (3.6/10). This is NCIS's most watched episode ever, matches the best household delivery ever and posts the second best adults 18-49 and adults 25-54 performance to date (behind 10/12/04's broadcast).
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? The two-hour premiere of THE AMAZING RACE 6 (P) was second in households (7.4/11), viewers (11.79m), adults 25-54 (5.5/12), adults 18-49 (5.0/12) and adults 18-34 (4.3/11). This was THE AMAZING RACE's most watched and highest rated opening broadcast in key demographics since "The Amazing Race 1" on Sept. 5, 2001.
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-- THE AMAZING RACE 6 was first from 9:00-10:00 PM in viewers (11.73m), adults 25-54 (5.3/12) and adults 18-49 (4.7/11, tied with NBC). THE AMAZING RACE 6 improved CBS's time period performance with regularly scheduled programming in the 9:00-10:00 PM hour by +104% in adults 18-49 (from 2.3/06), +135% in adults 18-34 (from 1.7/05), +83% in adults 25-54 (from 2.9/06) and by +36% in viewers (+3.09m).
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? CBS WEDNESDAY MOVIE SPECIAL "Category 6: Day of Destruction" part 2 was first in households (10.5/16), viewers (16.68m), adults 25-54 (6.7/15) and second in adults 18-49 (5.0/13, -0.2 behind ABC). "Category 6: Day of Destruction" averaged an 11.4/17 with 18.01m viewers, 5.6/14 in adults 18-49 and 7.4/16 in adults 25-54 over two nights.
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? CSI: NY was first in households (11.3/19), viewers (17.46m), adults 25-54 (7.8/19) adults 18-49 (6.5/17) and adults 18-34 (5.7/16). This was CSI: NY's best performance in viewers, adults 18-49 and adults 25-54 since Sept. 29. CSI: NY topped "Law & Order" by +20% in households (vs. 9.4/16), +73% in adults 18-34 (vs. 3.3/10), +48% in adults 18-49 (vs. 4.4/12), +44% in adults 25-54 (vs. 5.4/13) and by +3.65m viewers (vs. 13.85m).
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? JOAN OF ARCADIA was first in viewers (9.17m), adults 25-54 (3.2/09) and adults 18-49 (2.4/08). This matches JOAN's best delivery in adults 18-49 this season and matches the season second best adults 25-54 performance.
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? CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 31.46m viewers), #3 CSI: MIAMI (22.48m), #4 SURVIVOR: VANUATU (20.40m), #5 WITHOUT A TRACE (19.75m), #8 EVERYBODY LOVES RAYMOND (17.80m), #10 TWO AND A HALF MEN (17.47m), #11 CSI: NY (17.46m), #13 CBS WEDNESDAY MOVIE SPECIAL "Category 6: Day of Destruction" part 2 of 2 (S) (16.68m), #16 COLD CASE (15.58m), #17 NCIS (15.27m), #18 60 MINUTES (14.64m) and #28 THE AMAZING RACE 6 (P) (11.79m).
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NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #9 of 2004-05 Season (ending: 11/21/04)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 9.1 14 9.3 15 -2%
NBC 7.2 11 7.8 12 -8%
ABC 6.8 11 7.0 11 -3%
FOX 4.4 7 4.4 7 n.c.
WB 2.5 4 2.9 4 -14%
UPN 2.8 4 3.0 5 -7%
VIEWERS
(000) (000) Chg
CBS 14,071 14,243 -1%
NBC 10,823 11,612 -7%
ABC 10,543 10,651 -1%
FOX 6,841 6,801 +1%
WB 3,834 4,360 -12%
UPN 4,192 4,446 -6%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.5 13 5.2 13 +6%
NBC 4.7 11 5.1 12 -8%
ABC 4.5 11 4.5 11 n.c.
FOX 3.0 7 2.9 7 +3%
WB 1.5 4 1.8 4 -17%
UPN 1.7 4 1.9 4 -11%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.4 12 4.1 11 +7%
NBC 4.0 11 4.5 12 -11%
ABC 3.9 10 4.1 11 -5%
FOX 2.9 8 3.0 8 -3%
WB 1.6 4 1.8 5 -11%
UPN 1.7 4 1.9 5 -11%
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.3 10 2.7 8 +22%
NBC 3.5 10 3.9 12 -10%
ABC 3.2 10 3.4 10 -6%
FOX 3.0 9 3.4 10 -12%
WB 1.8 5 2.0 6 -10%
UPN 1.8 5 2.1 6 -14%
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NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/20/04-11/21/04) 2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.7 14 8.9 14 -2%
NBC 6.8 11 7.5 12 -9%
ABC 6.6 11 6.5 11 +2%
FOX 6.3 10 6.8 11 -7%
WB 2.6 4 2.8 4 -7%
UPN 2.5 4 2.5 4 n.c.
VIEWERS
(000) (000) Chg
CBS 13,344 13,518 -1%
NBC 10,301 11,172 -8%
ABC 10,166 9,851 +3%
FOX 9,839 10,550 -7%
WB 3,935 4,249 -7%
UPN 3,645 3,641 n.c.
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.2 12 5.0 12 +4%
NBC 4.5 11 5.0 12 -10%
ABC 4.4 11 4.2 10 +5%
FOX 4.0 10 4.4 11 -9%
WB 1.6 4 1.7 4 -6%
UPN 1.5 4 1.6 4 -6%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.2 11 3.9 11 +8%
NBC 3.9 10 4.3 12 -9%
ABC 3.9 10 3.7 10 +5%
FOX 3.8 10 4.1 11 -7%
WB 1.6 4 1.7 4 -6%
UPN 1.5 4 1.5 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.0 9 2.6 8 +15%
NBC 3.4 10 3.7 12 -8%
ABC 3.2 10 3.0 10 +7%
FOX 3.3 10 3.9 12 -15%
WB 1.8 5 1.9 6 -5%
UPN 1.5 5 1.6 5 -6%
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Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes. National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 11/15/04 - 11/21/04
Persons 2+
1 CSI CBS 31,463
2 Desperate Housewives ABC 24,213
3 CSI: MIAMI CBS 22,480
4 SURVIVOR: VANUATU CBS 20,395
5 WITHOUT A TRACE CBS 19,749
6 E.R. NBC 18,897
7 Extreme Makeover: Hm Ed-8P ABC 17,859
8 EVERYBODY LOVES RAYMOND CBS 17,803
9 Lost ABC 17,639
10 TWO AND A HALF MEN CBS 17,468
11 CSI: NY CBS 17,462
12 NFL Monday Night Football ABC 17,114
Philadelphia @ Dallas
13 CBS WED MOVIE SP (S) CBS 16,676
Category 6:Day Of Destruction P2
14 Law & Order:SVU NBC 16,378
15 Apprentice 2 NBC 15,758
16 COLD CASE CBS 15,581
17 NCIS CBS 15,271
18 60 MINUTES CBS 14,640
19 Crossing Jordan NBC 14,025
20 NFL Monday Pre-Kick ABC 13,986
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 11/15/04 - 11/21/04
Adults 25-54 Rating
1 CSI CBS 13.7
2 Desperate Housewives ABC 11.9
3 CSI: MIAMI CBS 10.1
4 E.R. NBC 9.9
5 SURVIVOR: VANUATU CBS 8.9
6 Apprentice 2 NBC 8.5
7 WITHOUT A TRACE CBS 8.2
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8 Lost ABC 7.9
8 Extreme Makeover: Hm Ed-8P ABC 7.9
10 CSI: NY CBS 7.8
11 NFL Monday Night Football ABC 7.7
Philadelphia @ Dallas
12 TWO AND A HALF MEN CBS 7.6
13 Law & Order: SVU NBC 7.2
14 EVERYBODY LOVES RAYMOND CBS 7.1
15 CBS WEDNESDAY MOVIE SP (S) CBS 6.7
Category 6:Day Of Destruction P2
16 NFL Monday Pre-Kick ABC 6.2
17 Crossing Jordan NBC 5.9
17 Will & Grace NBC 5.9
19 Boston Legal ABC 5.7
19 Law & Order: Criminal Intent NBC 5.7
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 11/15/04 - 11/21/04
Adults 18-49 Rating
1 CSI CBS 11.6
2 Desperate Housewives ABC 10.9
3 E.R. NBC 9.0
4 CSI: MIAMI CBS 8.4
5 Apprentice 2 NBC 7.7
6 SURVIVOR: VANUATU CBS 7.6
7 Extreme Makeover: Hm Ed-8P ABC 7.4
8 NFL Monday Night Football ABC 7.1
Philadelphia @ Dallas
9 WITHOUT A TRACE CBS 6.8
9 Lost ABC 6.8
11 CSI: NY CBS 6.5
12 TWO AND A HALF MEN CBS 6.4
12 Law & Order: SVU NBC 6.4
14 EVERYBODY LOVES RAYMOND CBS 6.0
15 NFL Monday Pre-Kick ABC 5.5
15 Will & Grace NBC 5.5
17 Crossing Jordan NBC 5.1
18 Boston Legal ABC 5.0
18 Joey NBC 5.0
18 CBS WEDNESDAY MOVIE SP (S) CBS 5.0
Category 6:Day Of Destruction P2
18 AMAZING RACE: 6 (P) CBS 5.0
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
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