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CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
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November 16, 2004
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CBS WINS THE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
CBS's Win In Adults 18-49 Is By Its Largest Margin (+0.6) In a November Sweep Since People Meters
CBS Is The Only Network to Post Year-to-Year Increases
CBS Has The Week's Top Four Most Watched Programs and 6 of the Top 10 in Adults 18-49
All Three Editions of "CSI" and "Without a Trace" Among the Top 10 in Adults 18-49
"Cold Case" Delivers Its Most Watched and Highest Rated Episode Ever
"Category 6: Day of Destruction" Funnels Up The CBS Sunday Movie's Most Watched Scripted Movie and Highest Rated in Adults 18-49 Since May 2000
The "38th Annual CMA Awards" Tops Tuesday in Viewers and All Key Demographics With an Estimated Audience of 37 Million Viewers
"The King of Queens" Rules Its Adult 18-49 Kingdom
CBS Leads the November Sweep in Viewers and Key Demographics
CBS placed first in viewers, adults 18-49 and adults 25-54 and was the only network to post year-to-year increases making CBS the front runner in all three categories for the season and the November sweep, according to Nielsen ratings for the week ending Nov. 14, week 8 of the 2004-2005 television season.
CBS's win in adults 18-49 is the its largest margin in a November sweep since people meters.
For the week in viewers, CBS (15.04m) topped NBC (11.26m), ABC (10.41m) and FOX (7.33m). Season-to-date, CBS (13.25m) is ahead of NBC (10.23m), FOX (10.18m) and ABC (10.12m).
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In households, CBS (9.7/15) was +31% ahead of NBC (7.4/12), +45% over ABC (6.7/11) and +106% over FOX (4.7/07). Season-to-date, CBS (8.7/14) has a +28% advantage in households over NBC (6.8/11), +32% over ABC (6.6/11) and +34% over FOX (6.5/10).
For the week, CBS was first in adults 25-54 (6.0/14), adults 18-49 (4.8/13), women 25-54 (6.9/16) and men 25-54 (5.0/12). Compared to the same week last year, CBS was up +5% in households, +18% in adults 25-54, +15% in women 25-54, +19% in men 25-54, +20% in adults 18-49 and +27% in adults 18-34.
Season-to-date, CBS is first in adults 25-54 (5.1/12) with a +0.6 lead over second place NBC and first in adults 18-49 (4.1/11), +0.2 ahead of NBC, ABC and FOX. This time last year, CBS was first in adults 25-54 with just a +0.1 lead over second place NBC. In adults 18-49 this time last year, CBS was third, trailing both NBC by -0.5 and FOX by -0.4.
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November sweep-to-date, CBS is first in households (9.5/15), viewers (14.68m), adults 25-54 (5.7/14) and adults 18-49 (4.6/12). After the first eleven days of the November 2003 sweep, CBS was first in households, viewers and adults 25-54 but second in adults 18-49, trailing NBC by -0.3. This November, CBS has a +0.5 lead in adults 18-49.
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? SURVIVOR: VANUATU won its time period in households (12.0/18), viewers (19.99m), adults 25-54 (8.8/20), adults 18-49 (7.3/19) and adults 18-34 (5.4/15). CBS won both half-hours in households, viewers, adults 18-49 and adults 25-54.
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--SURVIVOR: VANUATU beat "Joey" in households, viewers, adults 18-49 and adults 25-54 every week the programs have competed to date. SURVIVOR: VANUATU topped both "The O.C." (5.0/14) and "Joey" (4.3/13) in adults 18-34.
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CSI: CRIME SCENE INVESTIGATION was first in households (18.2/27), viewers (29.64m), adults 25-54 (13.1/27), adults 18-49 (10.8/25) and adults 18-34 (8.1/21). CSI was the week's top rated broadcast in households, adults 18-49 and adults 25-54. It is also the third consecutive week CSI has topped "The Apprentice" in adults 18-34.
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WITHOUT A TRACE was first in households (13.1/21), viewers (20.46m), second in adults 25-54 (8.3/19), adults 18-49 (6.8/17) and adults 18-34 (5.0/14).
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A special 90-minute CSI: MIAMI was first in households (14.4/22), viewers (22.09m), adults 25-54 (9.9/22), adults 18-49 (8.1/20), tied for first in adults 18-34 (5.7/16, with ABC). This is CSI: MIAMI's best ever delivery in a November sweep. ?
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THE 38th ANNUAL CMA AWARDS, posted an 11.5/18 with 18.46m viewers, 7.3/17 in adults 25-54, 5.9/15 in adults 18-49 and 4.3/12 in adults 18-34. CBS was first in households, viewers and key demos from 8:00-11:00PM. CBS won every half-hour in households, viewers, adults 18-49 and adults 25-54. This is CBS's best delivery in households, viewers, adults 25-54 and adults 18-49 since 11/13/01 (JAG/"Michael Jackson 30th Anniversary Special") and since 9/21/04 in adults 18-34 (BIG BROTHER 5 finale/THE AMAZING RACE 5 finale). CBS Research estimates over 37 million viewers watched all or part of the ceremony.
THE KING OF QUEENS (8.4/13, 12.74m viewers) was first in adults 18-49 (4.9/12) and second in households, viewers and adults 25-54 (5.6/12, -0.1 behind NBC).
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? CSI: NY was first in viewers (15.38m), adults 25-54 (7.1/17), adults 18-49 (6.1/16) and, adults 18-34 (4.6/13). CSI: NY delivered the best sweep performance of any regularly scheduled series in the time period since 2/8/95 ("Northern Exposure") in viewers, adults 18-49 and adults 25-54.
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COLD CASE was first in households (11.7/17), viewers (18.43m), adults 25-54 (6.3/13) and second in adults 18-49 (4.8/11, behind ABC's "American Music Awards"). This is the best delivery ever for COLD CASE in households, viewers and adults 18-49 for the second week in a row and the best ever delivery in adults 25-54.
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CBS SUNDAY MOVIE "Category 6: Day of Destruction" Part 1 of 2 was first in households (12.3/19), viewers (19.35m), adults 25-54 (8.1/17) and adults 18-49 (6.3/14). This is the best delivery of a scripted CBS SUNDAY MOVIE in households since 4/27/03 ("Hallmark: A Painted House") and in viewers, adults 18-49 and adults 25-54 since 5/14/00 ("Jesus" Part 1 of 2).
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CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (an average of 29.64m viewers), #2 CSI: MIAMI (22.09m), #3 WITHOUT A TRACE (20.46m), #4 SURVIVOR: VANUATU (19.99m), #6 CBS SUNDAY MOVIE "Category 6: Day of Destruction" part 1 of 2 (19.35m), #7 THE 38TH ANNUAL COUNTRY MUSIC AWARDS (S) (18.46m), #9 COLD CASE (18.43m), #12 TWO AND A HALF MEN (16.04m), #13 CSI: NY (15.38m), #17 60 MINUTES (15.10m), #24 THE KING OF QUEENS (12.74m) and #30 CENTER OF THE UNIVERSE (11.03m).
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #8 of 2004-05 Season (ending: 11/14/04)
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2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 9.7 15 9.2 15 +5%
NBC 7.4 12 7.5 12 -1%
ABC 6.7 11 6.8 11 -1%
FOX 4.7 7 4.9 8 -4%
WB 2.5 4 2.8 4 -11%
UPN 2.5 4 2.6 4 -4%
VIEWERS
(000) (000) Chg
CBS 15,040 14,139 +6%
NBC 11,262 11,224 n.c.
ABC 10,409 10,385 n.c.
FOX 7,334 7,550 -3%
WB 3,770 4,318 -13%
UPN 3,714 3,827 -3%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 6.0 14 5.1 12 +18%
NBC 4.9 11 4.9 12 n.c.
ABC 4.4 10 4.5 11 -2%
FOX 3.1 7 3.2 8 -3%
WB 1.5 3 1.8 4 -17%
UPN 1.5 4 1.6 4 -6%
A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.8 13 4.0 11 +20%
NBC 4.2 11 4.3 12 -2%
ABC 3.9 10 4.0 11 -3%
FOX 3.2 8 3.3 9 -3%
WB 1.6 4 1.7 5 -6%
UPN 1.5 4 1.6 4 -6%
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A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 3.3 10 2.6 8 +27%
NBC 3.5 10 3.6 11 -3%
ABC 3.3 10 3.3 10 n.c.
FOX 3.3 10 3.6 11 -8%
WB 1.8 5 2.0 6 -10%
UPN 1.5 4 1.7 5 -12%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/20/04-11/14/04)
2004-05 2003-04 HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 8.7 14 8.8 14 -1%
NBC 6.8 11 7.5 12 -9%
ABC 6.6 11 6.4 11 +3%
FOX 6.5 10 7.1 11 -8%
WB 2.6 4 2.8 4 -7%
UPN 2.4 4 2.4 4 n.c.
VIEWERS
(000) (000) Chg
CBS 13,249 13,427 -1%
NBC 10,233 11,117 -8%
ABC 10,116 9,751 +4%
FOX 10,181 10,965 -7%
WB 3,948 4,235 -7%
UPN 3,577 3,541 +1%
A25-54 (30%)
Rtg Sh Rtg Sh Chg
CBS 5.1 12 5.0 12 +2%
NBC 4.5 11 4.9 12 -8%
ABC 4.4 11 4.2 10 +5%
FOX 4.2 10 4.5 11 -7%
WB 1.6 4 1.7 4 -6%
UPN 1.5 4 1.5 4 n.c.
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A18-49 (21%)
Rtg Sh Rtg Sh Chg
CBS 4.1 11 3.8 10 +8%
NBC 3.9 10 4.3 12 -9%
ABC 3.9 10 3.7 10 +5%
FOX 3.9 10 4.2 12 -7%
WB 1.7 4 1.7 4 n.c.
UPN 1.5 4 1.5 4 n.c.
A18-34 (17%)
Rtg Sh Rtg Sh Chg
CBS 2.9 9 2.5 8 +16%
NBC 3.3 10 3.7 12 -11%
ABC 3.2 10 3.0 9 +7%
FOX 3.4 10 3.9 13 -13%
WB 1.8 5 1.9 6 -5%
UPN 1.5 4 1.6 5 -6%
Note: ( ) = "Percent of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes. National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 11/08/04 - 11/14/04
Persons 2+
1 CSI CBS 29,642
2 CSI: MIAMI CBS 22,085
3 WITHOUT A TRACE CBS 20,456
4 SURVIVOR: VANUATU CBS 19,993
5 E.R. NBC 19,831
6 CBS SUNDAY MOVIE CBS 19,345
Category 6:Day Of Destruction Pt.1
7 CMA AWARDS (S) CBS 18,456
38th Annual
8 Lost ABC 18,435
9 COLD CASE CBS 18,425
10 NFL Monday Night Football ABC 17,148
Minnesota @ Indianapolis
11 Apprentice 2 NBC 16,192
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12 TWO AND A HALF MEN CBS 16,044 13 CSI: NY CBS 15,379 14 West Wing NBC 15,257 15 Law & Order: Criminal Intent NBC 15,157 16 Law & Order NBC 15,145 17 60 MINUTES CBS 15,098 18 Las Vegas NBC 14,799 19 Law & Order: SVU NBC 14,303 20 Crossing Jordan NBC 13,762
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 11/08/04 - 11/14/04
Adults 25-54
1 CSI CBS 13.1
2 E.R. NBC 10.2
3 CSI: MIAMI CBS 9.9
4 SURVIVOR: VANUATU CBS 8.8
5 Apprentice 2 NBC 8.5
6 WITHOUT A TRACE CBS 8.3
7 CBS SUNDAY MOVIE CBS 8.1
Category 6:day Of Destruction Pt.1
8 Lost ABC 8.0
9 NFL Monday Night Football ABC 7.4
Minnesota @ Indianapolis
10 CMA AWARDS (S) CBS 7.3
38th Annual
11 CSI: NY CBS 7.1
12 TWO AND A HALF MEN CBS 6.8
13 Las Vegas NBC 6.6
14 FOX NFL Sunday-Post FOX 6.3
14 COLD CASE CBS 6.3
16 Law & Order: SVU NBC 6.2
17 Law & Order: Criminal Intent NBC 6.1
17 Will & Grace NBC 6.1
19 Law & Order NBC 6.0
20 West Wing NBC 5.9
National Nielsen Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 11/08/04 - 11/14/04
Adults 18-49
1 CSI CBS 10.8
2 E.R. NBC 9.4
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3 CSI: MIAMI CBS 8.1
4 Apprentice 2 NBC 7.8
5 SURVIVOR: VANUATU CBS 7.3
6 WITHOUT A TRACE CBS 6.8
6 Lost ABC 6.8
8 NFL Monday Night Football ABC 6.6
Minnesota @ Indianapolis
9 CBS SUNDAY MOVIE CBS 6.3
Category 6: Day Of Destruction Pt.1
10 CSI: NY CBS 6.1
11 CMA AWARDS (S) CBS 5.9
38th Annual
12 FOX NFL Sunday-Post FOX 5.8
12 Las Vegas NBC 5.8
14 American Music Awards (S) ABC 5.7
15 Will & Grace NBC 5.4
15 Simpsons FOX 5.4
15 TWO AND A HALF MEN CBS 5.4
18 Law & Order: SVU NBC 5.3
19 Joey NBC 5.2
20 Fear Factor NBC 5.1
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Press Contact: Ed Harrison 323/575-4254 ed.harrison@tvc.cbs.com
Jeremy Murphy 212/975-4577 jeremy.murphy@cbs.com
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